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Turn your sales staff into “interns” one day each fortnight
2:59PM | Friday, 8 February 2013 | TaskmasterYesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Leadership | Managing people | How to hire staffChanges to Google AdWords "a big win" for start-ups
2:12PM | Thursday, 7 February 2013 | Cara WatersGoogle has touted its changes to AdWords as a way to make running mobile campaigns easier for SMEs.
| Marketing | Sales and marketing | Technology | Websites | IT | Sole traderSend your staff to the sales coalface
2:44PM | Thursday, 7 February 2013 | TaskmasterAre your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
| Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Leadership | PR | Managing people | How to hire staffThinking of launching an online retailer? Meet Gerry Harvey
2:23PM | Wednesday, 6 February 2013 | TaskmasterLast night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | IT | Leadership | PRGoogle wins High Court case against ACCC over online ads
2:05PM | Wednesday, 6 February 2013 | Patrick StaffordThe High Court says misleading sponsored links were displayed by Google, but it did not create them.
| Marketing | Legal matters | Sales and marketing | Technology | Social media | Websites | IT | LeadershipGerry Harvey says he will dominate online retail: Five gems from his latest interview
2:56PM | Wednesday, 6 February 2013 | Patrick StaffordLast night, Gerry Harvey gave an interview on the future of online retail – here are five of his most interesting comments.
| Marketing | Growth | Growth Strategy | Sales and marketing | Technology | Social media | Websites | IT | LeadershipOnline sales growth takes seasonal December slip
2:54PM | Tuesday, 5 February 2013 | Warwick GoodmanOnline retail growth took a dip in December compared to the previous month, according to new figures, but an economist has played down concerns that eCommerce spending is on the slide.
| Marketing | Sales and marketing | Financing a business | Venture Capital | Cashflow | Technology | Social media | Websites | IT | Sole traderSuper Bowl 2013: The marketing trends, and five early ads
2:35PM | Monday, 4 February 2013 | Patrick StaffordWith the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
| Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | PRThe seven secrets to pitching to new clients
1:32PM | Tuesday, 29 January 2013 | Michelle BowdenSales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
| Marketing | Sales and marketing | Advertising | Sales | Leadership | PR | Managing peopleThe Dick ad the censors didn’t like
1:13PM | Friday, 25 January 2013 | Oliver MilmanEntrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?
| Marketing | Sales and marketing | Advertising | SalesShoes of Prey joins David Jones to launch in-store sales booths
1:40PM | Friday, 25 January 2013 | Patrick StaffordShoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.
| Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Technology | Websites | ITTwitter's new video service: How Vine can help your business
1:14PM | Friday, 25 January 2013 | Patrick StaffordGet ready for video tweets, as Twitter looks to integrate video sharing in its service.
| Marketing | Sales and marketing | Technology | Social media | WebsitesThe law of the jungle: The dinosaurs of retail and media
1:19PM | Friday, 25 January 2013 | TaskmasterCan the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | LeadershipShould I use online ads or stick to social media?
1:24PM | Tuesday, 10 January 2012 | Scott RobinsonIdeally, you should aim to use both forms of online marketing effectively.
| Marketing | Sales and marketing | Technology | Websites | Mentor | Scott RobinsonSalsa’s Australian Open pop-up prompts start-up advice
1:07PM | Thursday, 24 January 2013 | Michelle HammondLaunching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.
| Marketing | Growth | Growth Strategy | Sales and marketing | SalesApple shares plummet 10% after reporting mixed holiday results
1:34PM | Thursday, 24 January 2013 | Patrick StaffordQuestions are being asked about the product pipeline at Apple, with analysts suggesting the tech giant is entering a slow growth period.
| Marketing | Sales and marketing | Financing a business | Venture Capital | Technology | Websites | ITSuper-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords
1:28PM | Thursday, 24 January 2013 | TaskmasterCan “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Financing a business | Venture Capital | Cashflow | Leadership | PR | Managing peopleLike a Virgin – or a Unilever: Is one brand ever enough?
1:44PM | Wednesday, 23 January 2013 | TaskmasterWhen you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | SalesFacebook launches ad measurement tool for businesses
1:26PM | Wednesday, 23 January 2013 | Michelle HammondFacebook has rolled out an advertising conversion measurement and optimisation system, allowing SMEs to measure the effectiveness of their ads on the social media platform.
| Marketing | Sales and marketing | Advertising | Technology | Social media | WebsitesGrill’d creates Coat of Arms burger – here are three other Australia Day products
1:12PM | Tuesday, 22 January 2013 | Michelle HammondBurger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.
| Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Sales