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Five major trends set to shape start-ups in 2013
12:33PM | Tuesday, 18 December 2012 | Oliver MilmanThe new year is nearly here – along with a number of trends that will fundamentally reshape the economy. Here are five major trends you need to keep an eye out for in 2013. BY OLIVER MILMAN.
Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Technology | Social mediaGumtree, Coles and ASOS top Google’s Australian brand rankings
12:54PM | Friday, 14 December 2012 | Michelle HammondGumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.
| Marketing | Sales and marketing | Advertising | Technology | WebsitesFinal week targets
12:30PM | Friday, 14 December 2012 | TaskmasterWell, here we are, facing the final full week before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.
| Marketing | Sales and marketing | Sales | Leadership | Managing peopleTake advantage of a slow news day
12:01PM | Thursday, 13 December 2012 | TaskmasterNothing good on TV over summer? Another slow news day? It’s time to use it to your advantage.
| Marketing | Sales and marketing | Advertising | SalesHow to get Google ads working in your favour this Christmas
12:53PM | Thursday, 13 December 2012 | Ned DwyerYesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
| Marketing | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | ITOvercome the summertime sales blues
12:23PM | Wednesday, 12 December 2012 | TaskmasterIn some sectors, summer can often be a difficult season in which to make sales. Old Taskmaster says you mustn't get discouraged!
| Sales and marketing | SalesHow ‘retargeting’ can amplify your marketing budget
12:23PM | Wednesday, 12 December 2012 | Ned DwyerA useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
| Marketing | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | IT | Sole traderA festive lesson in pricing structures
12:06PM | Tuesday, 11 December 2012 | TaskmasterDon't let the tough exterior fool you – Old Taskmaster has a softer side. However, even Christmas generosity has limits.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | SalesMiiBrand’s Shop & Unlock promo looks to push online shoppers in-store
12:37PM | Wednesday, 5 December 2012 | Michelle HammondMobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.
| Marketing | Sales and marketing | Sales | Technology | Websites | ITThe people who say “sorry I’m late…”
12:06PM | Wednesday, 5 December 2012 | TaskmasterThey say death, taxes and John Farnham comeback concerts are inevitable. However, when it comes to marketing, there is one inevitability you can control.
| Marketing | Sales and marketing | Advertising | SalesHow to write a media release that attracts media attention
12:11PM | Tuesday, 4 December 2012 | Amanda JesnoewskiOne of the best ways to publicise your business is to get it mentioned in a major publication. Here are eight keys to creating a press release that gets published. BY AMANDA JESNOEWSKI.
| Sales and marketing | PR | Blogs | Sole trader | Amanda JesnoewskiGovernment to start implementing changes around GST import threshold
12:35PM | Monday, 3 December 2012 | Patrick StaffordRetailers have welcomed Government action on the controversial GST import threshold, but might face a long wait for action.
| Sales and marketing | Sales | Financing a business | TaxIn pictures: Australia’s five key online spending trends
11:42PM | Thursday, 29 November 2012 | Oliver MilmanThe internet is revolutionising shopping forever. With the eCommerce sales peak expected between December 7th and 10th this year, here are charts illustrating five key trends you need to be aware of. BY OLIVER MILMAN.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Technology | Social media | Websites | ITNo soup for you? Think again!
11:08PM | Thursday, 29 November 2012 | TaskmasterCustomers don’t care how bad your day has been; what they care about is good service.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Legal matters | Sales and marketing | Sales | Financing a business | Venture Capital | Leadership | Managing peopleGerry Harvey says many retailers to collapse post-Christmas
11:04PM | Wednesday, 28 November 2012 | Patrick StaffordGerry Harvey has predicted gloomy times ahead for the retail industry, saying that while the upcoming Christmas will be a bright spot for many companies, the aftermath will be worse.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Technology | WebsitesAANA prescribes regular social media monitoring
11:59PM | Wednesday, 28 November 2012 | Cara WatersThe Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
| Marketing | Sales and marketing | Technology | Social media | Websites | ITSelling online this Christmas? Be ready for December 7
11:53PM | Tuesday, 27 November 2012 | Michelle HammondOnline retailers will experience their highest volume of Christmas sales from December 7-10, according to a new survey, while sales for offline retailers will peak closer to Christmas Day.
| Planning | Business planning | Marketing | Sales and marketing | Sales | Sole traderGetting a return on your social media investment
11:11PM | Tuesday, 27 November 2012 | Leon GettlerSocial media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.
| Marketing | Sales and marketing | Technology | Social media | Websites | ITCyber Monday sales up: Three eCommerce lessons from the US
11:03PM | Tuesday, 27 November 2012 | Patrick StaffordA week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | ITBananas in Pyjamas among top 20 Facebook brand pages
11:38PM | Monday, 26 November 2012 | Michelle HammondStart-ups looking to build up their Facebook presence should look no further than Bananas in Pyjamas, which is one of Australia’s top 20 brand pages on Facebook, according to a new report.
| Marketing | Sales and marketing | Technology | Social media | Websites