Sales and marketing

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Trademark registration for start-ups: The basics

10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor

If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.

Marketing  | Legal matters  | Sales and marketing  | Advertising  | Leadership  | Sole trader

Top four tips to get the most out of Google AdWords

9:40PM | Thursday, 26 September 2013 | Rose Powell

Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.

 | Sales and marketing  | Advertising  | Sole trader

Solo tradies tap website to buy and sell unwanted building materials

9:08PM | Tuesday, 24 September 2013 | Gavin Lower

Fed up with the waste and expense of unused building materials going into landfill, builder Neil Turrell and wife Leisa came up with the idea of an online platform to buy and sell construction site leftovers.

 | Sales and marketing  | Sales  | Sole trader

The BlackBerry Messenger fiasco: How not to handle a major product launch

9:09PM | Monday, 23 September 2013 | Taskmaster

Over the weekend, BlackBerry attempted to roll out a version of its messaging app for Android and Apple. What happened next is a case study in how not to handle a major product launch.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Technology  | Leadership  | Management

Eight key tips to selling online – without being slimy

9:51PM | Monday, 23 September 2013 | Adam Franklin

The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Adam Franklin

Three tips for online community management that boost sales and improve products

9:13AM | Wednesday, 18 September 2013 | Rose Powell

Hundreds of social media and community managers are in Sydney for the Swarm Conference, which examines how to build communities online and what role these play in customer acquisition strategies.

 | Marketing  | Sales and marketing

Six ways to generate publicity (that you may not have tried)

9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski

Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert

9:24AM | Friday, 13 September 2013 | Rose Powell

While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.

 | Sales and marketing  | Advertising  | Sole trader

How to speak designer: 99designs executive shares his tips for getting the best out of designers

9:19PM | Thursday, 12 September 2013 | Rose Powell

Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.

 | Planning  | Business ideas  | Marketing  | Growth  | Innovation  | Sales and marketing  | Advertising  | Online and email marketing  | Technology  | Websites

How to master brand and online reviews to boost your business: Tips from an insider

9:32PM | Friday, 6 September 2013 | Rose Powell

Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Making the most of spring with seasonal marketing

9:29AM | Wednesday, 4 September 2013 | Rose Powell

Australians are readying themselves for spring, with marketers preparing for or already rolling out seasonal campaigns that tap into the coming warmer months.

 | Marketing  | Franchising  | Sales and marketing  | Sole trader

Soaring to success with group buying sites: Trapeze entrepreneur shares his tips

8:20PM | Friday, 30 August 2013 | Rose Powell

With decades of experience in trapeze training, Steen Shoar decided to launch an indoor centre for trapeze training two years ago.

 | Sales and marketing  | Sales  | Sole trader

Meet the Facebook group so popular it spawned a business

8:55PM | Friday, 30 August 2013 | Rose Powell

Three of the administrators of the Queensland Business Group on Facebook have this week launched a business on the back of their popular community group.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Technology  | Social media

Don’t market based on price: It’s the biggest mistake you can make says marketing expert

8:00AM | Friday, 30 August 2013 | Rose Powell

The biggest marketing mistake a start-up can make is relying on low prices to compete and attract new customers, says marketing consultant John Dwyer.

 | Marketing  | Sales and marketing  | Sole trader

How Aimee Marks created a new market in an established category

8:17PM | Wednesday, 21 August 2013 | Melinda Oliver

It’s the “grudge purchase” that no one wants to talk about, but it’s proving a prosperous sector for savvy 27-year-old businesswoman Aimee Marks.

 | Marketing  | Sales and marketing

Content marketing isn’t a buzz word, it’s here to stay

8:04PM | Tuesday, 20 August 2013 | Nina Hendy

Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.

 | Marketing  | Sales and marketing  | Online and email marketing  | Sole trader

Four marketing mistakes that could be costing you big money and business

8:23AM | Tuesday, 20 August 2013 | Amanda Jesnoewski

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

I’ve just been stung! How not to grow a business

8:16AM | Tuesday, 20 August 2013 | Jonathan Weinstock

Want to grow your business? Be sharp, and make sure your customers aren’t stung by a bad experience.

 | Marketing  | Sales and marketing  | Leadership  | Management  | Mentor  | Sole trader  | Jonathan Weinstock

Online shopping boom continues to drive courier franchising opportunities

8:00PM | Monday, 19 August 2013 | Rose Powell

Courier and logistics companies are grappling with new challenges and growing rapidly as Australians increasingly shop online.

 | Sales and marketing  | Sales

Good, bad and ugly: Feedback is everything when running a café or restaurant

8:21PM | Monday, 19 August 2013 | Trevor Jenkins

How do you know your hospitality venue is up to scratch, especially when you aren’t around? From secret shoppers to open book audits, there are ways to find out.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Mentor  | Trevor Jenkins
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