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Hyperbolic language: This article will revolutionise the way you do business

11:50PM | Wednesday, 20 November 2013 | Bella Katz

Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

Marketing  | Sales and marketing  | Sales  | Leadership  | Management  | Mentor  | Bella Katz

Kogan fires back in Click Frenzy cease-and-desist stoush

11:33PM | Wednesday, 20 November 2013 | Myriam Robin

Kogan.com.au has been issued with a cease-and-desist letter after it hosted a Click Frenzy sale despite not being part of the official event.

 | Sales  | Technology

Don’t talk shop – at least, not all the time

11:51PM | Friday, 15 November 2013 | Taskmaster

You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.

 | Marketing  | Advertising  | Sales  | Leadership  | Managing people

Are you prospecting or just making noise?

11:09PM | Friday, 15 November 2013 | Greg Ferrett

A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

Ethical supply chains: Why retailers need them and who is watching

11:09PM | Tuesday, 12 November 2013 | Yolanda Redrup

Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.

 | Marketing  | Sales and marketing

How do you measure success?

11:57AM | Tuesday, 12 November 2013 | Amanda Jesnoewski

Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.

 | Marketing  | Leadership  | Management  | Mentor  | Managing people  | Sole trader  | Amanda Jesnoewski

How to sell to the most elusive of creatures

11:00AM | Tuesday, 12 November 2013 | Taskmaster

Today, Old Taskmaster is going to tell you a tale about a mythical creature some people claim exists, despite extensive evidence to the contrary.

 | Marketing  | Sales and marketing

Return to the Super Rooster Cafe

11:42PM | Monday, 11 November 2013 | Taskmaster

Regular Taskmaster readers will remember John, the owner of the Super Rooster Cafe decided to shake up his business. So how is the new cafe menu faring?

 | Marketing  | Sales and marketing  | Sales

Pulling the plug: When to fire your client

11:12PM | Friday, 8 November 2013 | Vanessa Emilio

As counter-intuitive as it seems, in some cases the best thing to do is to turn a customer down. Here’s how to know when your business can no longer meet your customer’s needs.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Vanessa Emilio

Growth strategy: Creating a community of international brand ambassadors

11:56PM | Thursday, 7 November 2013 | Rose Powell

Establishing a small cohort of international brand ambassadors has been central to the rapid growth of Noa Ries’s fitness fashion brand, Vie Active, which is now growing 50% month-on-month.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Sole trader

Dr Pepper’s lessons on brand loyalty

11:00AM | Thursday, 7 November 2013 | Taskmaster

Do you want to build a brand your customers will keep coming back to? It’s time to take a lesson from the doctor.

 | Planning  | Business planning  | Marketing  | Sales and marketing  | Sales

Make your tech attack ads interesting

11:00AM | Tuesday, 5 November 2013 | Taskmaster

Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.

 | Marketing  | Sales and marketing  | Advertising  | Online and email marketing  | Technology

The Amiga Video Toaster: Why superior technology doesn’t always win the day

11:00AM | Tuesday, 5 November 2013 | Taskmaster

If you’re launching a tech start-up, it can be easy to fall into the trap of assuming your product will succeed on technical merit alone. Yet history shows an inferior technology can easily knock off a superior rival.

 | Marketing  | Sales and marketing  | Technology

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

 | Marketing  | Sales and marketing  | Technology  | Websites  | Mentor  | Adam Franklin

A trick to try if you’re afraid of public speaking

10:22PM | Thursday, 31 October 2013 | Taskmaster

It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.

 | Marketing  | Sales and marketing  | Sales

Ecommerce tips: How to ensure more customers actually finish their sale

10:35PM | Wednesday, 30 October 2013 | Rose Powell

Getting customers the whole way through the online check-out process can be a challenge in an environment where entertainment and competitors are only a click away.

 | Sales  | Sole trader

The word a person uses is usually not what they mean... but can you decipher the real message?

10:14PM | Wednesday, 30 October 2013 | Greg Ferrett

On September 13th 2013 Voyager I became the first manmade object to leave the solar system. The inscribed messages are an important reminder that what humans say isn’t always what they mean.

 | Sales and marketing  | Sales  | Leadership  | Mentor  | Managing people  | Greg Ferrett

Five low-cost marketing tips for sole traders

10:33PM | Tuesday, 29 October 2013 | Nina Hendy

One of the great things about the internet is that you no longer need to spend a fortune on marketing. Here are five great ways to bolster your marketing plan in time for next year.

 | Marketing  | Sales and marketing  | Sole trader

How to build rapport in minutes

10:19PM | Tuesday, 29 October 2013 | Amanda Jesnoewski

Relationships underpin every transaction in business. Here are seven tips to help you easily build rapport with your customers.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Amanda Jesnoewski

Tacos and the art of confrontational advertising

10:00AM | Tuesday, 29 October 2013 | Taskmaster

This morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.

 | Sales and marketing  | Sales
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