Sales and marketing

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Patience is not a virtue – and neither are queues

1:00AM | Wednesday, 15 January 2014 | Taskmaster

There are some things in this world Old Taskmaster has little time for. Queues being chief among them.

Planning  | Business planning  | Marketing  | Sales and marketing

10 marketing tools and apps to make your life easier

1:25PM | Tuesday, 14 January 2014 | Amanda Jesnoewski

Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.

 | Marketing  | Sales and marketing  | Technology  | Mentor  | Sole trader  | Amanda Jesnoewski

The billboards are watching you: Next generation advertising ready to launch in Australia and Asia

1:42PM | Monday, 13 January 2014 | Rose Powell

AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.

 | Advertising

What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

 | Marketing  | Sales and marketing  | Sole trader

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Websites  | Mentor  | Adam Franklin

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

 | Marketing  | Sales and marketing  | Online and email marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

1:00AM | Monday, 6 January 2014 | Rose Powell

The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.

 | Marketing

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 | Rose Powell

It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

 | Marketing  | Growth  | Sales and marketing

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell

Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

 | Marketing  | Growth  | Sales and marketing  | Online and email marketing

Four top tips for great customer service in the age of social media: Why response time matters most

12:39PM | Thursday, 12 December 2013 | Rose Powell

How quickly you respond to a request or complaint is the most important factor in customer service, according to customer service system start-up Zendesk.

 | Sales and marketing  | Sales

Five marketing lessons from 99designs chief executive Patrick Llewellyn

12:28PM | Thursday, 12 December 2013 | Yolanda Redrup

With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.

 | Marketing  | Sales and marketing

It’s time for an end-of-year motivational push

12:00AM | Wednesday, 11 December 2013 | Taskmaster

Well, here we are, in the weeks before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.

 | Marketing  | Sales and marketing  | Sales  | Leadership  | Managing people

Overcome the summertime sales blues

12:00AM | Tuesday, 10 December 2013 | Taskmaster

In some sectors, summer can often be a difficult season in which to make sales. Old Taskmaster says you mustn't get discouraged!

 | Sales and marketing  | Sales

Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets

12:10AM | Thursday, 5 December 2013 | Rose Powell

Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.

 | Marketing  | Financing a business  | Venture Capital  | Cashflow  | Sole trader

Ignore what your customers say, tell them what they want

12:07PM | Wednesday, 4 December 2013 | Walid El-Khoury

It is now a well-known (but often forgotten) fact that people invariably try to rationalise their decisions. Asking people what they want is the wrong way to find out what they’re really after.

 | Sales and marketing  | Sales  | Mentor  | Walid El-Khoury

How to prevent dodgy sales practices in your business

12:00AM | Wednesday, 4 December 2013 | Taskmaster

Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.

 | Marketing  | Sales and marketing  | Advertising  | Sales

It came from the flatlands: Why you need to pay attention to customer service

11:28PM | Thursday, 28 November 2013 | Taskmaster

By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.

 | Marketing  | Sales and marketing

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | Mentor  | Michael Folmer Hansen

Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

 | Marketing  | Sales and marketing  | Advertising

Organise a festival and promote local businesses

11:11PM | Monday, 25 November 2013 | Taskmaster

The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.

 | Marketing  | Sales and marketing
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