Sales and marketing



How to become a market leader, not a competitor follower

6:18PM | Tuesday, 10 June 2014 | Amanda Jesnoewski

In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.

Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Plain speaking (and writing) gets your message across

6:31PM | Tuesday, 10 June 2014 | Linnet Hunter

Your customers want things explained in plain English – so why are you smothering them with jargon?

 | Marketing  | Leadership  | Sole trader  | Linnet Hunter

A little less conversation, a little more (sales) action

6:58PM | Tuesday, 3 June 2014 | Amanda Jesnoewski

Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Vanessa Emilio

Tips for designing your company logo

5:21AM | Thursday, 29 May 2014 | Dan Ferguson

A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.

 | Marketing  | Sole trader

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

 | Marketing  | Sales and marketing  | Advertising  | Technology

Online shopping startup uses ‘real life’ models to help you choose your clothes

5:36PM | Tuesday, 27 May 2014 | Eloise Keating

A new Australian shopping site has entered uncharted territory by using images of six real-life women to show how clothes will look on different body shapes.

 | Sales  | Technology

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Sydney fashion startup sizes up market with custom-made shirts

5:23PM | Monday, 26 May 2014 | Kye White

Sydney startup Buttons ‘n’ Threads is launching an Indiegogo campaign this Thursday as it looks to shift its focus away from custom suits and onto fine custom shirts.

 | Sales  | Technology

Watches, thermostats and fridges: Where next for advertising?

5:26PM | Friday, 23 May 2014 | Broede Carmody

Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.

 | Marketing  | Sole trader

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Hello kitty: Australia’s first cat café to launch in Melbourne

5:09PM | Friday, 16 May 2014 | Broede Carmody

Australia’s first cat café will soon open its doors after the owners announced they have found the “perfect location” nearby the popular Queen Victoria Market.

 | Marketing

Mate of Mine serves up wink-wink nudge-nudge services to social media platform

5:24PM | Tuesday, 13 May 2014 | Kye White

An Australian startup is turning to the adult services industry in an attempt to monetise its service.

 | Marketing  | Technology

Six tips to create a more customer-focused business

5:20PM | Tuesday, 13 May 2014 | Amanda Jesnoewski

If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.

 | Marketing  | Sole trader  | Amanda Jesnoewski

Your convenience or mine? A tale of two salespeople

5:18PM | Tuesday, 13 May 2014 | Linnet Hunter

Two salespeople were sent the same sales request. Here’s why one of them closed the deal.

 | Sales and marketing  | Sales  | Leadership  | Management  | Mentor  | Sole trader  | Linnet Hunter

The grey market is there for startups to capture: Airtasker chief

5:42PM | Thursday, 8 May 2014 | Bronwen Clune

It turns out the casualization of labour is not a Gen Y phenomenon. At least, that has been the experience of one Australian startup.

 | Growth  | Sales and marketing  | Sole trader

Is that a pizza in your Uber?

5:25PM | Tuesday, 6 May 2014 | Kye White

Uber is now not just delivering passengers, but also pizza.

 | Growth  | Growth Strategy  | Sales and marketing  | Technology

ADMA report warns marketers on perils of prying

5:07PM | Tuesday, 6 May 2014 | Georgie Moore

Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, says ADMA.

 | Planning  | Marketing  | Sales and marketing

Capitalism Appreciation Day 2014

5:05PM | Thursday, 1 May 2014 | Taskmaster

Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.

 | Marketing  | Sales and marketing

Three ways to drive your customers to act

4:08AM | Tuesday, 29 April 2014 | Amanda Jesnoewski

One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.

 | Marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Facebook’s quarterly net income nearly triples

4:53PM | Thursday, 24 April 2014 | Andrew Sadauskas

Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.

 | Marketing  | Technology  | Social media