Sales and marketing

Latest

LATEST

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Social media  | Websites  | IT

Eight simple ways start-ups can improve customer service in 2014

1:41PM | Wednesday, 22 January 2014 | Michael Hansen

Are you looking to make your consumers grin with delight in 2014? Here are eight key ways to improve your customer service.

 | Sales and marketing  | Sales  | Mentor  | Sole trader  | Retail  | Michael Folmer Hansen

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

 | Planning  | Business planning  | Marketing  | Growth  | Growth Strategy  | Innovation  | Sales and marketing  | Online and email marketing  | Technology  | Websites  | IT

The tactic that makes this founder confident they’ll reach $1 million in revenue in their first year

1:28PM | Tuesday, 21 January 2014 | Rose Powell

The Organic Project, an organic product home delivery service, launched last month with very few overheads, thanks to an emerging model known as “drop-shipping”.

 | Sales

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

 | Marketing  | Sales and marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

The year of mobile and accessing Gen Y’s secret weapon: Telstra exec on how start-ups can make the most of 2014

1:00AM | Monday, 20 January 2014 | Rose Powell

This year is one of opportunity for start-ups and tech-enabled small businesses able to navigate and exploit the rapid shift to mobile, says Will Irving, group managing director of Telstra Business.

 | Sales

Heatwave-hit cafes switch up their offering after insights from collaborated data

1:04PM | Friday, 17 January 2014 | Rose Powell

With much of Australia gripped by a heatwave this week, many cafes owners were wondering if they were the only ones seeing their coffee orders dry up.

 | Sales

Limit the choices your customers have to make

1:54PM | Friday, 17 January 2014 | Walid El-Khoury

Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.

 | Marketing  | Mentor  | Walid El-Khoury

Make sure you have plenty of business cards – and they stand out!

1:31PM | Friday, 17 January 2014 | Taskmaster

Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Management

Patience is not a virtue – and neither are queues

1:00AM | Wednesday, 15 January 2014 | Taskmaster

There are some things in this world Old Taskmaster has little time for. Queues being chief among them.

 | Planning  | Business planning  | Marketing  | Sales and marketing

10 marketing tools and apps to make your life easier

1:25PM | Tuesday, 14 January 2014 | Amanda Jesnoewski

Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.

 | Marketing  | Sales and marketing  | Technology  | Mentor  | Sole trader  | Amanda Jesnoewski

The billboards are watching you: Next generation advertising ready to launch in Australia and Asia

1:42PM | Monday, 13 January 2014 | Rose Powell

AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.

 | Advertising

What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

 | Marketing  | Sales and marketing  | Sole trader

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

 | Marketing  | Sales and marketing  | Online and email marketing  | Technology  | Websites  | Mentor  | Adam Franklin

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

 | Marketing  | Sales and marketing  | Online and email marketing  | Mentor  | Sole trader  | Amanda Jesnoewski

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

1:00AM | Monday, 6 January 2014 | Rose Powell

The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.

 | Marketing

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 | Rose Powell

It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

 | Marketing  | Growth  | Sales and marketing

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell

Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

 | Marketing  | Growth  | Sales and marketing  | Online and email marketing

Four top tips for great customer service in the age of social media: Why response time matters most

12:39PM | Thursday, 12 December 2013 | Rose Powell

How quickly you respond to a request or complaint is the most important factor in customer service, according to customer service system start-up Zendesk.

 | Sales and marketing  | Sales

Five marketing lessons from 99designs chief executive Patrick Llewellyn

12:28PM | Thursday, 12 December 2013 | Yolanda Redrup

With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.

 | Marketing  | Sales and marketing
loading...
loading...
loading...
loading...