Sales and marketing

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It’s time for an end-of-year motivational push

12:00AM | Wednesday, 11 December 2013 | Taskmaster

Well, here we are, in the weeks before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.

Marketing  | Sales and marketing  | Sales  | Leadership  | Managing people

Overcome the summertime sales blues

12:00AM | Tuesday, 10 December 2013 | Taskmaster

In some sectors, summer can often be a difficult season in which to make sales. Old Taskmaster says you mustn't get discouraged!

 | Sales and marketing  | Sales

Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets

12:10AM | Thursday, 5 December 2013 | Rose Powell

Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.

 | Marketing  | Financing a business  | Venture Capital  | Cashflow  | Sole trader

Ignore what your customers say, tell them what they want

12:07PM | Wednesday, 4 December 2013 | Walid El-Khoury

It is now a well-known (but often forgotten) fact that people invariably try to rationalise their decisions. Asking people what they want is the wrong way to find out what they’re really after.

 | Sales and marketing  | Sales  | Mentor  | Walid El-Khoury

How to prevent dodgy sales practices in your business

12:00AM | Wednesday, 4 December 2013 | Taskmaster

Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.

 | Marketing  | Sales and marketing  | Advertising  | Sales

It came from the flatlands: Why you need to pay attention to customer service

11:28PM | Thursday, 28 November 2013 | Taskmaster

By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.

 | Marketing  | Sales and marketing

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

 | Marketing  | Growth  | Growth Strategy  | Sales and marketing  | Advertising  | Sales  | Mentor  | Michael Folmer Hansen

Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

 | Marketing  | Sales and marketing  | Advertising

Organise a festival and promote local businesses

11:11PM | Monday, 25 November 2013 | Taskmaster

The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.

 | Marketing  | Sales and marketing

How the power of focus quadrupled this self-funded start-up’s sales

11:28AM | Monday, 25 November 2013 | Rose Powell

Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.

 | Marketing  | Sales and marketing  | Sales

The “horrendous” birth story of multi-award winning Vinomofo: Start-ups are Scary series

11:03PM | Wednesday, 20 November 2013 | Rose Powell

The team behind the wine deals site Vinomofo are onto a good thing now, but co-founder and chief executive André Eikmeier says becoming a profitable start-up was anything but easy.

 | Sales and marketing  | Sales  | Start-up Profiles

Hyperbolic language: This article will revolutionise the way you do business

11:50PM | Wednesday, 20 November 2013 | Bella Katz

Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

 | Marketing  | Sales and marketing  | Sales  | Leadership  | Management  | Mentor  | Bella Katz

Kogan fires back in Click Frenzy cease-and-desist stoush

11:33PM | Wednesday, 20 November 2013 | Myriam Robin

Kogan.com.au has been issued with a cease-and-desist letter after it hosted a Click Frenzy sale despite not being part of the official event.

 | Sales  | Technology

Don’t talk shop – at least, not all the time

11:51PM | Friday, 15 November 2013 | Taskmaster

You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.

 | Marketing  | Advertising  | Sales  | Leadership  | Managing people

Are you prospecting or just making noise?

11:09PM | Friday, 15 November 2013 | Greg Ferrett

A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Greg Ferrett

Ethical supply chains: Why retailers need them and who is watching

11:09PM | Tuesday, 12 November 2013 | Yolanda Redrup

Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.

 | Marketing  | Sales and marketing

How do you measure success?

11:57AM | Tuesday, 12 November 2013 | Amanda Jesnoewski

Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.

 | Marketing  | Leadership  | Management  | Mentor  | Managing people  | Sole trader  | Amanda Jesnoewski

How to sell to the most elusive of creatures

11:00AM | Tuesday, 12 November 2013 | Taskmaster

Today, Old Taskmaster is going to tell you a tale about a mythical creature some people claim exists, despite extensive evidence to the contrary.

 | Marketing  | Sales and marketing

Return to the Super Rooster Cafe

11:42PM | Monday, 11 November 2013 | Taskmaster

Regular Taskmaster readers will remember John, the owner of the Super Rooster Cafe decided to shake up his business. So how is the new cafe menu faring?

 | Marketing  | Sales and marketing  | Sales

Pulling the plug: When to fire your client

11:12PM | Friday, 8 November 2013 | Vanessa Emilio

As counter-intuitive as it seems, in some cases the best thing to do is to turn a customer down. Here’s how to know when your business can no longer meet your customer’s needs.

 | Marketing  | Sales and marketing  | Sales  | Mentor  | Vanessa Emilio
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