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Niche focus helps eyeclarity take out Independent Retailer of the Year award
11:56PM | Thursday, 22 November 2012 | Michelle HammondA host of retailers have claimed titles at the 2012 Australian Retail Awards including Oroton, Pandora, Lenard’s Chicken and eyeclarity, which was named Independent Retailer of the Year.
Business planning | Marketing | Growth | Sales and marketing | How I did itChasing the ‘pink dollar’
11:31PM | Thursday, 22 November 2012 | Matty SoccioThere are big dollars to be had in the burgeoning ‘pink dollar’ market. However, companies need to get the basics right first. BY MATTY SOCCIO.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Advertising | Leadership | Managing peopleStink your way to a sale
11:54PM | Friday, 4 November 2011 | TaskmasterThe five senses – touch, taste, sight, smell and sound – are important when we are closing a deal, even in a small way.
| SalesTwitter attempts to lure advertisers with $1 million in free credits
11:10PM | Wednesday, 21 November 2012 | Michelle HammondTwitter will run a promotion alongside Small Business Saturday this weekend, giving away up to $1 million in free credits to new advertisers, in its latest attempt to monetise the platform.
| Marketing | Sales and marketing | Advertising | Technology | Social mediaThe Click Frenzy crash: The lessons for start-ups
11:06PM | Wednesday, 21 November 2012 | Michelle HammondStart-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.
| Sales and marketing | Sales | Technology | Websites | ITClick Frenzy fail: Retailers spend over $1 million on ads
11:45PM | Wednesday, 21 November 2012 | Patrick StaffordAdvertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.
| Marketing | Sales and marketing | Advertising | Sales | Technology | Websites | ITAustralian entrepreneurs need to embrace ‘creative destruction’, claims Turnbull
11:04PM | Friday, 16 November 2012 | Oliver MilmanMalcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.
| Planning | Business planning | Marketing | Growth | Growth Strategy | Sales and marketing | Technology | Social media | Websites | IT | Leadership | Sole traderOzsale rakes in $1.3 million in 24 hours – here’s how it did it
11:39PM | Friday, 16 November 2012 | Michelle HammondThe founder and chairman of online retailer Ozsale has offered up some key tips ahead of online sales event Click Frenzy on Tuesday, after his business achieved $1.3 million in revenue in a 24-hour period.
| Marketing | Sales and marketing | Sales | Technology | WebsitesNew business-only features spark renewed Pinterest
11:35PM | Friday, 16 November 2012 | Michelle HammondStart-ups could soon be looking at Pinterest with renewed interest, after the content-sharing service unveiled a new set of terms for businesses, designed to help them utilise the platform.
| Marketing | Sales and marketing | Technology | Social media | WebsitesThe top five website errors committed by Aussie SMEs
11:45PM | Thursday, 15 November 2012 | Michelle HammondIf you’re starting up, putting a website together can be daunting. Here are five of the most common website errors committed by start-ups and how to correct them. BY OLIVER MILMAN and MICHELLE HAMMOND.
| Planning | Business planning | Marketing | Sales and marketing | Technology | Social media | WebsitesChristmas tipped to see mobile commerce boom
11:11PM | Wednesday, 14 November 2012 | Michelle HammondThe week before Christmas is the peak period for mobile shopping searches, new Google data shows, while findings from PayPal and eBay show mobile is increasingly aiding the “consumer discovery process”.
| Marketing | Sales and marketing | Technology | WebsitesBe a social media maverick and switch away from Facebook
11:53PM | Wednesday, 14 November 2012 | TaskmasterAfter the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?
| Marketing | Sales and marketing | Advertising | Sales | Technology | Social media | Websites | IT | PRStop complaining about the economy
11:00PM | Tuesday, 13 November 2012 | TaskmasterOne thing Old Taskmaster has gotten a little sick of recently is people who complain about the state of the economy, especially in front of their customers.
| Marketing | Sales and marketing | Sales | Leadership | Managing peopleAvoid industry jargon
11:04PM | Wednesday, 7 November 2012 | TaskmasterA couple of years ago, Old Taskmaster had a sales meeting with a phone company. The experience led to a new hang up over industry jargon.
| Marketing | Sales and marketing | Sales | Leadership | PRFive email marketing sins you need to avoid
11:32PM | Wednesday, 7 November 2012 | Oliver MilmanA growing number of consumers make purchasing decisions online. If you rely on email as part of your marketing strategy, here are five classic marketing mistakes to avoid this Christmas. BY OLIVER MILMAN.
| Marketing | Sales and marketing | Sole traderDon’t do the call centre shuffle
11:01PM | Monday, 5 November 2012 | TaskmasterEarlier today, Old Taskmaster called the power company to resolve what should have been, in theory, a reasonably simple question about a bill. The reality was completely different.
| Growth | Growth Strategy | Sales and marketing | Advertising | Sales | Leadership | Managing peopleBe ready for December 23 email blitz, retailers warned
11:00AM | Monday, 5 November 2012 | Michelle HammondDecember 23 will be the biggest day of December for retailers receiving traffic from email campaigns, according to an Experian analyst, who has outlined some key Christmas findings.
| Planning | Business planning | Marketing | Sales and marketing | SalesRetailers ignore executives' calls to abandon GST fight
11:53PM | Thursday, 1 November 2012 | Patrick StaffordRetailers are not willing to give up the fight on import GST, but some executives think it is a distraction from the real issues.
| Growth | Growth Strategy | Legal matters | Sales and marketing | Sales | Financing a business | Cashflow | Tax | Leadership | Sole traderFive top tips to making a trade show splash
11:36PM | Thursday, 1 November 2012 | Matty SoccioYour first trade show can be an intimidating experience. Here are five tips to ease your pre-exhibition nerves. BY MATTY SOCCIO.
| Marketing | Sales and marketing | SalesTwitter drives more event-page traffic than Facebook, LinkedIn: Report
10:54PM | Wednesday, 31 October 2012 | Michelle HammondSharing events via Facebook generates more revenue than any other platform, according to a new report, but Twitter has greater pulling power in driving traffic to event pages.
| Marketing | Sales and marketing | Technology | Social media | Websites