Sales and marketing
 |
Sales and marketing ideas, advice, news and tips from Australia's best business start-up mentors and journalists. StartupSmart's sales and marketing section features information and advice for business start-ups and people looking to start a business. |
Wednesday, 22 June 2011
|
By
Michelle Hammond
Start-ups have been urged to take heed of the success of advertising agency Clemenger BBDO, which won the Grand Prix PR award at this year’s Cannes Lions Festival for its work for client NAB.
Wednesday, 22 June 2011
|
By
Michelle Hammond
SMEs will have to offer great deals to persuade reticent consumers to part with their upcoming tax returns, according to a new report.
Friday, 17 June 2011
|
By
Taskmaster
If you really want to inspire your sales team, why not invite a special guest to address them from outside your business?
Wednesday, 08 June 2011
|
By
Michelle Hammond
Small businesses are warned to pay attention to their catalogue advertising after six Harvey Norman franchisees were fined for advertising items they could not supply.
Wednesday, 08 June 2011
|
By
Taskmaster
One of the worst things that can happen in business is that your customers become one-offs. They buy, they’re gone. So think outside the square is order to generate recurring revenue.
Tuesday, 07 June 2011
|
By
Michelle Hammond
Two thirds of consumers like to receive location-based offers when shopping, with petrol, restaurants, groceries and fast food the most popular items for location-aware ads.
Tuesday, 07 June 2011
|
By
Taskmaster
Struggling to get that sales pipeline full to bursting? Why not take a leaf out of the book of the restaurant trade and use one of the oldest tricks in the book – the free sample.
Monday, 06 June 2011
|
By
Michelle Hammond
Start-ups are being urged to act with caution when advertising deals on group-buying sites, as small businesses start to feel the pressure of the daily deal phenomenon.
Friday, 03 June 2011
|
By
Michelle Hammond
During it’s initial start-up phase, Sound Alliance struggled to attract advertisers. Here’s how the overcame the hurdle.
Friday, 03 June 2011
|
By
Michelle Hammond
Google, Yahoo and Microsoft Bing have joined forces to launch a new online resource in an effort to help site owners and developers improve their SEO.
Wednesday, 25 May 2011
|
By
Michelle Hammond
A new survey reveals nearly two thirds of Australian internet users participate on social networking sites yet only 14% of small businesses have a social media presence.
Friday, 20 May 2011
|
By
Kate Sallai
What can you do to further market one of the world’s most popular app games? If you are the creators of Angry Birds, you invade real life by re-creating the game in a giant public stunt, in Spain.
Tuesday, 17 May 2011
|
By
Michelle Hammond
A social media expert says start-ups should be wary of posting too frequently on Facebook as it can prompt users to “Unlike” their brand, based on the findings of a new survey.
Monday, 09 May 2011
|
By
Michelle Hammond
Fashion retailer General Pants has been forced to censor a provocative campaign following complaints, prompting industry experts to warn start-ups against stunt marketing.
Friday, 06 May 2011
|
By
Michelle Hammond
Australian software company Atlassian is frequently held up as a success story for the local tech start-up sector, partly because its founders were barely out of uni when they started the business.
Tuesday, 03 May 2011
|
By
Michelle Hammond
The branding expert behind Woolworths’ new hardware chain Masters Home Improvement says companies are increasingly using symbolism to connect with their customers when developing their brand.
Thursday, 28 April 2011
|
By
Ruslan Kogan
Even while taking a hard-earned break, you should never stop thinking about what you can learn and translate to business success and profitability.
Thursday, 28 April 2011
|
By
Taskmaster
There is one lesson I want you to take from the Royal Wedding – when you’ve got a big event coming up, make sure you make a very big deal out of it.
Thursday, 28 April 2011
|
By
Michelle Hammond
Today’s Royal Wedding has sparked a stampede of entrepreneurial activity, with a leading retail expert warning start-ups to remain loyal to their brands with any activity or risk a consumer backlash.
Wednesday, 27 April 2011
|
By
Patrick Stafford
Retail giant Gerry Harvey says that he intends to turnover $100 million from his new site within the next two to three years.
A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...
You have spent many months building out your product, testing your MVP and refining your marketing funnels, now it's time to take this bad boy to the next...
Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...
Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...
Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...
