Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.
Ad blocking software threatens to deal the final death blow to already failing online advertising market.
Here are the three foundation elements startups need to consider when setting out to build a brand.
Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.
Apple’s latest advertisement has come under fire for discriminating against overweight and obese people.
The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.
The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.
How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.
A Melbourne-based startup is one of the stars of Apple’s latest advertisements.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Your products will end up looking very different depending on which team is put in charge.
This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.
Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.