Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.
In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.
Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.
Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.
Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
When it comes to marketing, the medium is not always the message.
Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Some people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.