Thursday, 23 February 2012
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By
Your ad campaigns will only be successful if you know your audience extremely well. Your campaign must have a specific focus and speak to a certain demographic.
Thursday, 23 February 2012
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By
A good advertising agency will be able to work with you to deliver a quality campaign that you wouldn’t necessarily have the skills or time to develop yourself in-house.
Thursday, 23 February 2012
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By
Your ad campaigns will only be successful if you know your audience extremely well. Your campaign must have a specific focus and speak to a certain demographic.
Thursday, 23 February 2012
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By
Advertising is all about reaching as many customers as possible and maximising your return on investment. In order to make your advertising as effective as possible, you need to make sure you know your audience and where they are consuming media.
Friday, 17 February 2012
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By
Michelle Hammond
Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereotypes, following calls from a senior ad man for greater business focus on the community.
Monday, 06 February 2012
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By
James Thomson
Here are five big trends from Super Bowl marketing in 2012.
Friday, 03 February 2012
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By
Adam Ferrier
Personally I think the annual marketing plan should be thrown out. It's not long enough to be strategic, and too long to stick to.
Wednesday, 25 January 2012
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By
Taskmaster
Most of the time advertising is all about hitting your target market, which is very logical. But why not try something new?
Tuesday, 17 January 2012
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By
Michelle Hammond
Small businesses have been urged to build their presence within Facebook, following a new global report revealing advertisers who keep traffic within Facebook can reduce cost-per-clicks by 45%.
Wednesday, 11 January 2012
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By
Michelle Hammond
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Wednesday, 11 January 2012
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By
Michelle Hammond
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
Thursday, 22 December 2011
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By
Michelle Hammond
Start-ups who want their advertisements to go viral should link their product or service to topical and/or timely events, an expert says, after YouTube announced the top ten viral ad hits of 2011.
Friday, 14 October 2011
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By
Kate Sallai
Every business hopes their ad will ‘go viral.’ But you don’t need a big budget to do this, or even create a particularly good ad. This ad, for a US taxidermy company, was one of the most downloaded ads on YouTube in September. Six million hits and counting…
Friday, 23 September 2011
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By
Kate Sallai
If you allege that someone stole your idea for long enough, you can begin to make money through parody, as the supposed brains behind Facebook, the Winklevoss twins, show in this new ad.
Friday, 02 September 2011
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By
Patrick Stafford
Google has taken the unusual step of running an ad for a group buying site on its normally plain homepage.
Thursday, 01 September 2011
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By
Patrick Stafford
The head of group buying site Cudo has accused Groupon Australia of engaging in bait and switch tactics for advertising a deal for an iPad 2 in a daily email but only emphasising the price of an accompanying docking station product.
Monday, 15 August 2011
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By
Oliver Milman
Want to know how small businesses get such great bargains and punch well above their modest marketing budgets?
Monday, 08 August 2011
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By
Michelle Hammond
Start-ups have been warned not to cross the line between cheeky and crass marketing, after teen fashion label Dangerfield came under fire for using the “F word” in its latest ad campaign.
Thursday, 04 August 2011
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By
Oliver Milman
From News of the World’s phone hacking scandal to BP’s botched media response to its oil spill, disaster can strike even those companies with highly experienced PR teams. Here’s what you can learn about handling your own PR issues.
Friday, 29 July 2011
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By
Michelle Hammond
Twitter is to place advertisements in the timelines of users who follow a particular brand, but an industry expert says small businesses should be wary of using the network as an advertising platform.
Thursday, 30 June 2011
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By
Oliver Milman
You may not have access to Pamela Anderson or Jenson Button to help boost your cause, but it shouldn’t prevent your efforts to produce a stellar ad campaign.
Wednesday, 22 June 2011
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By
Michelle Hammond
Start-ups have been urged to take heed of the success of advertising agency Clemenger BBDO, which won the Grand Prix PR award at this year’s Cannes Lions Festival for its work for client NAB.
Wednesday, 08 June 2011
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By
Michelle Hammond
Small businesses are warned to pay attention to their catalogue advertising after six Harvey Norman franchisees were fined for advertising items they could not supply.
Tuesday, 07 June 2011
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By
Michelle Hammond
Two thirds of consumers like to receive location-based offers when shopping, with petrol, restaurants, groceries and fast food the most popular items for location-aware ads.
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