Advertising
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ZipTel recruits global sports stars to promote app
11:36PM | Tuesday, 17 November 2015 | Mark Kearney
Global sports personalities tell users to Zip it, Zip it good.
Ad industry may gripe about adblockers, but they broke the contract – not us
10:13PM | Friday, 2 October 2015 | Andrew McStay
The latest version of Apple’s operating system for phones and tablets allows the installation of adblocking software, prompting a discussion as to whether an ad-free web can exist.
Cynicism about mobile advertising is greatly misplaced
8:05PM | Friday, 21 August 2015 | Anindya Ghose
Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.
Adblock Pro is destroying the online ad market
6:26PM | Monday, 1 June 2015 | David Glance
Ad blocking software threatens to deal the final death blow to already failing online advertising market.
A brand guide for startups
5:43PM | Tuesday, 26 May 2015 | Michel Hogan
Here are the three foundation elements startups need to consider when setting out to build a brand.
Australian online fashion startup cottons on to global market with $1.1 million seed funding round
10:21PM | Friday, 17 October 2014 | Andrew Sadauskas
Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.
Apple cops complaints over “Go, you chicken fat, go” ad
8:45PM | Wednesday, 20 August 2014 | Cara Waters
Apple’s latest advertisement has come under fire for discriminating against overweight and obese people.
Sydney startup’s vision is to become the AdWords of digital billboard advertising
8:16PM | Friday, 15 August 2014 | Kye White
The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.
From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup
7:28PM | Monday, 21 July 2014 | Taskmaster
The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.
Six questions to position your brand effectively in the mind of your customers
6:40PM | Tuesday, 17 June 2014 | Amanda Jesnoewski
How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.
Auug’s Motion Synth makes musical waves in new iPhone ad
5:30PM | Wednesday, 28 May 2014 | Kye White
A Melbourne-based startup is one of the stars of Apple’s latest advertisements.
Cybercrime on the increase with companies failing to keep up
4:54AM | Wednesday, 23 April 2014 | StartupSmart
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Online advertising: What’s the future for small business?
4:00PM | Thursday, 17 April 2014 | Paul Wallbank
Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.
When net promoter scores turn absurd
3:00AM | Wednesday, 26 March 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
The four-step formula for more powerful marketing and advertising
3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
Don’t be a content marketing one-hit wonder
3:57PM | Friday, 21 March 2014 | Taskmaster
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
Does your signage make you look professional?
3:00AM | Tuesday, 18 March 2014 | Taskmaster
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Buy a vowel – and make your name stand out!
3:00AM | Wednesday, 12 March 2014 | Taskmaster
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
A griller marketing plan from Janine Allis
3:00AM | Tuesday, 11 March 2014 | Taskmaster
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
