Advertising

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From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

Six questions to position your brand effectively in the mind of your customers

6:40PM | Tuesday, 17 June 2014 | Amanda Jesnoewski

How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

Cybercrime on the increase with companies failing to keep up

4:54AM | Wednesday, 23 April 2014 | StartupSmart

Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.

Online advertising: What’s the future for small business?

4:00PM | Thursday, 17 April 2014 | Paul Wallbank

Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

Don’t be a content marketing one-hit wonder

3:57PM | Friday, 21 March 2014 | Taskmaster

In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.

Does your signage make you look professional?

3:00AM | Tuesday, 18 March 2014 | Taskmaster

Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.

Buy a vowel – and make your name stand out!

3:00AM | Wednesday, 12 March 2014 | Taskmaster

Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 | Taskmaster

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Six new year image boosters for your business

1:00AM | Tuesday, 28 January 2014 | Nina Hendy

This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.

Make sure you have plenty of business cards – and they stand out!

1:31PM | Friday, 17 January 2014 | Taskmaster

Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.

The billboards are watching you: Next generation advertising ready to launch in Australia and Asia

1:42PM | Monday, 13 January 2014 | Rose Powell

AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.

How to prevent dodgy sales practices in your business

12:00AM | Wednesday, 4 December 2013 | Taskmaster

Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

Don’t talk shop – at least, not all the time

11:51PM | Friday, 15 November 2013 | Taskmaster

You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.

Make your tech attack ads interesting

11:00AM | Tuesday, 5 November 2013 | Taskmaster

Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.

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