Your products will end up looking very different depending on which team is put in charge.
This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.
Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.
AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.
The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.
Ashley Brown is on a mission: To kill the press release once and for all.
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.