Advertising
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Cybercrime on the increase with companies failing to keep up
4:54AM | Wednesday, 23 April 2014 | StartupSmart
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Online advertising: What’s the future for small business?
4:00PM | Thursday, 17 April 2014 | Paul Wallbank
Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.
When net promoter scores turn absurd
3:00AM | Wednesday, 26 March 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
The four-step formula for more powerful marketing and advertising
3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
Don’t be a content marketing one-hit wonder
3:57PM | Friday, 21 March 2014 | Taskmaster
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
Does your signage make you look professional?
3:00AM | Tuesday, 18 March 2014 | Taskmaster
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Buy a vowel – and make your name stand out!
3:00AM | Wednesday, 12 March 2014 | Taskmaster
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
A griller marketing plan from Janine Allis
3:00AM | Tuesday, 11 March 2014 | Taskmaster
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
Six new year image boosters for your business
1:00AM | Tuesday, 28 January 2014 | Nina Hendy
This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.
Make sure you have plenty of business cards – and they stand out!
1:31PM | Friday, 17 January 2014 | Taskmaster
Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.
The billboards are watching you: Next generation advertising ready to launch in Australia and Asia
1:42PM | Monday, 13 January 2014 | Rose Powell
AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.
How to prevent dodgy sales practices in your business
12:00AM | Wednesday, 4 December 2013 | Taskmaster
Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.
Surviving the pre-Christmas rush
11:50PM | Thursday, 28 November 2013 | Michael Hansen
The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.
Killing the press release: Why Coke says content marketing is the real thing
11:37PM | Wednesday, 27 November 2013 | Myriam Robin
Ashley Brown is on a mission: To kill the press release once and for all.
Don’t talk shop – at least, not all the time
11:51PM | Friday, 15 November 2013 | Taskmaster
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
Make your tech attack ads interesting
11:00AM | Tuesday, 5 November 2013 | Taskmaster
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge
10:09PM | Thursday, 17 October 2013 | Gavin Lower
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.
Trademark registration for start-ups: The basics
10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Top four tips to get the most out of Google AdWords
9:40PM | Thursday, 26 September 2013 | Rose Powell
Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.
