Advertising
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Leo Burnett’s $100k prize hits the sweet spot for start-ups
4:21PM | Wednesday, 10 April 2013 | Oliver Milman
Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
A griller marketing plan
3:32PM | Tuesday, 26 March 2013 | TaskmasterThe other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
How to profile your typical customer
3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
What question can you ask to eliminate price as an objection?
3:53PM | Tuesday, 19 March 2013 | Greg Ferrett
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.
Launch a new product like it's the Samsung Galaxy S4
3:19PM | Wednesday, 13 March 2013 | TaskmasterIn the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.
Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”
3:55PM | Monday, 11 March 2013 | Cara WatersDomino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
Don’t let your business get Baillieued
3:15PM | Thursday, 7 March 2013 | TaskmasterThe fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.
Choose your team colours
3:30PM | Wednesday, 6 March 2013 | TaskmasterMany iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?
Does your signage make you look professional?
3:09PM | Monday, 4 March 2013 | TaskmasterDo the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Take a lesson from the keynote master, Steve Jobs
2:05PM | Wednesday, 27 February 2013 | TaskmasterDo you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
Keep up the good social media work
2:30PM | Monday, 25 February 2013 | TaskmasterCongratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.
Keeping your customers coming back for more
2:51PM | Thursday, 21 February 2013 | Nina HendyRetaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Read some business blogs
2:51PM | Tuesday, 19 February 2013 | TaskmasterBlogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
Look at how the tech giants do retail
2:21PM | Monday, 18 February 2013 | TaskmasterThe future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
Is there any difference between an online marketing plan and a general one?
2:44PM | Friday, 15 February 2013 | Amanda WattsWhen it comes to marketing, the medium is not always the message.
Creating your first social media strategy
2:55PM | Tuesday, 12 February 2013 | Alexandra CainSocial media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Mail order, from Tim Shaw to Amazon
2:34PM | Tuesday, 12 February 2013 | TaskmasterSome people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
Turn your sales staff into “interns” one day each fortnight
2:59PM | Friday, 8 February 2013 | TaskmasterYesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Send your staff to the sales coalface
2:44PM | Thursday, 7 February 2013 | TaskmasterAre your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Thinking of launching an online retailer? Meet Gerry Harvey
2:23PM | Wednesday, 6 February 2013 | TaskmasterLast night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
