Advertising
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Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
Six new year image boosters for your business
1:00AM | Tuesday, 28 January 2014 | Nina Hendy
This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.
Make sure you have plenty of business cards – and they stand out!
1:31PM | Friday, 17 January 2014 | Taskmaster
Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.
The billboards are watching you: Next generation advertising ready to launch in Australia and Asia
1:42PM | Monday, 13 January 2014 | Rose Powell
AdBidz, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year.
When net promoter scores turn absurd
1:00AM | Wednesday, 8 January 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
How to prevent dodgy sales practices in your business
12:00AM | Wednesday, 4 December 2013 | Taskmaster
Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.
Surviving the pre-Christmas rush
11:50PM | Thursday, 28 November 2013 | Michael Hansen
The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.
Killing the press release: Why Coke says content marketing is the real thing
11:37PM | Wednesday, 27 November 2013 | Myriam Robin
Ashley Brown is on a mission: To kill the press release once and for all.
Don’t talk shop – at least, not all the time
11:51PM | Friday, 15 November 2013 | Taskmaster
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
Make your tech attack ads interesting
11:00AM | Tuesday, 5 November 2013 | Taskmaster
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
A griller marketing plan from Janine Allis
10:00AM | Wednesday, 23 October 2013 | Taskmaster
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge
10:09PM | Thursday, 17 October 2013 | Gavin Lower
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.
Trademark registration for start-ups: The basics
10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Top four tips to get the most out of Google AdWords
9:40PM | Thursday, 26 September 2013 | Rose Powell
Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.
Six ways to generate publicity (that you may not have tried)
9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert
9:24AM | Friday, 13 September 2013 | Rose Powell
While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.
How to speak designer: 99designs executive shares his tips for getting the best out of designers
9:19PM | Thursday, 12 September 2013 | Rose Powell
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
Buy a vowel – and make your name stand out!
8:03PM | Tuesday, 20 August 2013 | Taskmaster
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
Managing bad news and big product announcements
8:38PM | Wednesday, 14 August 2013 | Taskmaster
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
Make sure your business trademark is unique
8:50PM | Thursday, 8 August 2013 | Craig Yeung
The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.
