With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?
Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.
Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.
Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?
Facebook has rolled out an advertising conversion measurement and optimisation system, allowing SMEs to measure the effectiveness of their ads on the social media platform.
If you’re sick of “dynamic synergies”, be warned a new onslaught of jargon terms is coming, including “twinternships”, “SoLoMos” and “wantrepreneurs”. Here’s your guide to decoding the buzzwords of 2013. BY OLIVER MILMAN.
American business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.
The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.
Facebook’s new Graph Search product is set to leverage member data to provide advertisers with more targeted, personalised advertising opportunities.
The past couple of days, Taskmaster has been looking at niche markets. Of course, this raises the question: Where to from here?
Yesterday, Old Taskmaster took a look at a peculiar breed of consumer: The insider. But how important are they for your start-up?
Most industries have two distinct groups of customers. Understanding which group your customers come from is critical to many key business decisions.
Is any publicity really good publicity? Old Taskmaster finds some marketing inspiration from a talkback radio shock jock.
Are you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.
With the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.
The new year is nearly here – along with a number of trends that will fundamentally reshape the economy. Here are five major trends you need to keep an eye out for in 2013. BY OLIVER MILMAN.
Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.