Advertising

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Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

Don’t talk shop – at least, not all the time

11:51PM | Friday, 15 November 2013 | Taskmaster

You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.

Make your tech attack ads interesting

11:00AM | Tuesday, 5 November 2013 | Taskmaster

Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.

Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge

10:09PM | Thursday, 17 October 2013 | Gavin Lower

Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.

Trademark registration for start-ups: The basics

10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor

If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.

Top four tips to get the most out of Google AdWords

9:40PM | Thursday, 26 September 2013 | Rose Powell

Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.

Six ways to generate publicity (that you may not have tried)

9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski

Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.

Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert

9:24AM | Friday, 13 September 2013 | Rose Powell

While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.

How to speak designer: 99designs executive shares his tips for getting the best out of designers

9:19PM | Thursday, 12 September 2013 | Rose Powell

Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

Make sure your business trademark is unique

8:50PM | Thursday, 8 August 2013 | Craig Yeung

The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.

Small Perth store takes on UK's Topshop in name battle

8:58PM | Thursday, 8 August 2013 | Melinda Oliver

A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.

By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

New report warns marketers need “total shift” in strategy for mobile-based advertising

5:45PM | Thursday, 30 May 2013 | Rose Powell

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.

Google launches tool and trends info so you can know exactly how your ads compare

5:39PM | Wednesday, 29 May 2013 | Rose Powell

Google have announced a new tool for businesses looking to understand and improve the performance of their ads.

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