Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Debbie O’Sullivan, senior industry manager at Google, shared her top tips for start-ups and a range of useful extensions at a Google for Entrepreneurs event this week.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.
A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.
Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.
Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.
The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.
Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.
How to ensure your marketing messages and campaigns generate real results before you outlay money.
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.
A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.
Google have announced a new tool for businesses looking to understand and improve the performance of their ads.
Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.