Advertising

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Six ways to generate publicity (that you may not have tried)

9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski

Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.

Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert

9:24AM | Friday, 13 September 2013 | Rose Powell

While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.

How to speak designer: 99designs executive shares his tips for getting the best out of designers

9:19PM | Thursday, 12 September 2013 | Rose Powell

Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

Make sure your business trademark is unique

8:50PM | Thursday, 8 August 2013 | Craig Yeung

The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.

Small Perth store takes on UK's Topshop in name battle

8:58PM | Thursday, 8 August 2013 | Melinda Oliver

A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.

By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

New report warns marketers need “total shift” in strategy for mobile-based advertising

5:45PM | Thursday, 30 May 2013 | Rose Powell

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.

Google launches tool and trends info so you can know exactly how your ads compare

5:39PM | Wednesday, 29 May 2013 | Rose Powell

Google have announced a new tool for businesses looking to understand and improve the performance of their ads.

Leo Burnett’s $100k prize hits the sweet spot for start-ups

4:21PM | Wednesday, 10 April 2013 | Oliver Milman

Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

What question can you ask to eliminate price as an objection?

3:53PM | Tuesday, 19 March 2013 | Greg Ferrett

In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.

Launch a new product like it's the Samsung Galaxy S4

3:19PM | Wednesday, 13 March 2013 | Taskmaster

In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

Don’t let your business get Baillieued

3:15PM | Thursday, 7 March 2013 | Taskmaster

The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.

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