The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.
Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.
How to ensure your marketing messages and campaigns generate real results before you outlay money.
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.
A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.
Google have announced a new tool for businesses looking to understand and improve the performance of their ads.
Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.
In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.
Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.
Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.
Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
When it comes to marketing, the medium is not always the message.