Advertising

Start-up ideas Get back to nature

Wednesday, 17 November 2010 | By Michelle Hammond

If you love the outdoors – but find yourself trapped inside due to work or weather – you’ll love the concept that Curb has come up with.

Start-up ideas Gender-aware advertising appeals to all

Tuesday, 09 November 2010 | By Michelle Hammond

Imagine how many companies would jump at the chance to create gender-specific advertising without actually having to choose one gender over another.

News Consumer confusion over search engine listings

Monday, 08 November 2010 | By Michelle Hammond

A new survey reveals nearly two thirds of Australians cannot distinguish paid search engine listings from natural results.

News MySpace not so smart for start-ups

Friday, 29 October 2010 | By Michelle Hammond

Expert warns word of mouth on revamped site can spell bad news for businesses.

News Kogan escalates battle with Harvey Norman with new range

Wednesday, 29 September 2010 | By Oliver Milman

Entrepreneur Ruslan Kogan fires latest shot in his salvo against Harvey Norman by launching a range of low-cost home appliances.

Taskmaster Write out your company’s story

Friday, 24 September 2010 | By The Taskmaster

Lots of people have their elevator pitch right but fewer are skilled in telling the story of their business.

Features 10 marketing tips that won’t cost a cent

Thursday, 26 August 2010 | By Nina Hendy

Looking beyond traditional marketing mediums may surprise you.

Features How I launched a word-of-mouth marketing campaign

Thursday, 26 August 2010 | By Patrick Stafford

TGarage, a word-of-mouth marketing firm, was created after learning the power of using Web 2.0 in conjunction with traditional marketing techniques.

Features The latest tips & trends in online marketing

Wednesday, 25 August 2010 | By James Thomson

To help you improve your online marketing efforts, we've asked six of Australia's best online marketing minds to nominate the latest tips and trends in this ever-changing arena.

Features Measuring offline marketing spending

Wednesday, 25 August 2010 | By Nina Hendy

There's an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick is to figure out which half.