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Small Business Advice: How To Ensure Repeat Sales

How do I ensure repeat sales?

You need to offer customers an experience they can’t receive anywhere else. This can range from the quality of your product, to the level of customer service they receive.

 

Think about what makes your workplace different from your competitors’, and what you can offer them. Perhaps you should train your staff to deliver a more personalised level of service, so that customers will feel more satisfied and reassured about their purchase.

Do your staff take the initiative to order products that are out of stock? Do they call customers to let them know when they are available to pick up?

You should keep a database of customers so you know how often people are returning to buy. If you have many customers who aren’t returning, consider sending them some type of incentive or coupon to return. This could even be in the form of an email marketing campaign.

Also consider implementing a type of reward system, where frequent customers receive discounts.


You could also introduce a program that rewards customers for bringing their friends in to buy as well.

You should always follow up with your customers as well. Ask them what they enjoyed most about their experience, and if there is anything they would change.

Comments (1)

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Garwen Education
Some good ideas here and they all have a common theme. PEOPLE.
Mentioned here are customers, suppliers and staff. PEOPLE. Training is paramount in this process and yes you must do something different from the others. But dont underestimate the power of YOU and your PEOPLE. Many business owners spend hours trying to determine how they are or could be different from the other suppliers. But the owner and their values and focus is guaranteed to be different from everyone else automatically.

Focus on that, develop it, understand it, share it and deliver it. Everyone focusses on being better at customer service or having a better product, therefore everyone is doing the SAME. Dont look outside to be different, look inside. Being different and successful is not about what you HAVE different from others, its about how you ARE different from others. Remember if something brand new - never seen before comes to the market, they say you have generally 6 months before it is COPIED, made cheaper, faster, brighter and distributed around the world.
Garwen Education , November 13, 2010
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