Marketing

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Four content marketing mistakes you need to avoid

1:23AM | Tuesday, 20 January 2015 | Amanda Jesnoewski

While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.

Public relations advice for startups

1:26PM | Monday, 19 January 2015 | Kye White

Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.

Ruslan Kogan explains why he’s expanding into 15 new categories

1:15PM | Thursday, 8 January 2015 | Kirsten Robb

Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.

The book at the top of Mark Zuckerberg’s reading list

1:28PM | Tuesday, 6 January 2015 | Eloise Keating

Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.

Four unexpected hiding places for great marketing ideas

1:11PM | Tuesday, 6 January 2015 | Amanda Jesnoewski

When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.

Think you’re the next Google? Here’s a New Year’s resolution from Steve Jobs

1:56PM | Monday, 5 January 2015 | Taskmaster

Recently, your loyal correspondent made the long drive down from Parts Unknown, high up in the hills, to attend a startup pitching event at a local coworking space.

Three key design lessons from the Australian designer behind Google Wave

12:26AM | Wednesday, 10 December 2014 | Andrew Sadauskas

The Australian designer behind Google's now-defunct Wave service has shared the key lessons learnt from the innovative but ultimately unsuccessful service.

The race to get products under the Christmas tree from Kickstarter-backed projects

12:27PM | Friday, 5 December 2014 | Andrew Sadauskas

The challenges for Kickstarter-backed hardware startups don’t end once you’ve raised the money.

Five questions to ask when writing auto responders

12:39PM | Tuesday, 2 December 2014 | Amanda Jesnoewski

To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.

Are you designing your logo? Here are six websites to visit for inspiration

11:06PM | Thursday, 27 November 2014 | Dan Ferguson

Whether you’re well on the way to getting your business up and running or simply branding your current company, campaign or product, these awesome resources will offer some creative inspiration for your logo design and decisions.

Influencing the influencer

11:47PM | Thursday, 27 November 2014 | Amanda Jesnoewski

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?

Interest grows in Australia’s booming finance industry startup sector

11:41PM | Monday, 24 November 2014 | Andrew Sadauskas

Fintech accelerator AWI is organising an expo for self-directed investors amidst booming interest in Australia’s booming finance industry startup sector.

Meet the startup trying to create the Spotify for media content

11:16PM | Thursday, 20 November 2014 | Kye White

Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.

Five ways collaborations can build your business

11:35PM | Tuesday, 18 November 2014 | Amanda Jesnoewski

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.

Easy ways to measure your marketing ROI

11:19PM | Wednesday, 12 November 2014 | Michelle Gamble

There are two critical questions you need to ask when embarking on a new marketing campaign ...

How to create more raving fans in your business

11:01PM | Tuesday, 11 November 2014 | Amanda Jesnoewski

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

How to make more impact in less words and time

11:31AM | Tuesday, 4 November 2014 | Amanda Jesnoewski

With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.

Five steps for a killer presentation

11:11AM | Tuesday, 4 November 2014 | Kris Flegg

So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.

Six top marketing predictions for 2015

11:08PM | Monday, 3 November 2014 | Nina Hendy

While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.

Seven keys to success in SEO in 2014

10:08PM | Thursday, 30 October 2014 | Scott Donald

SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.

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