While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.
Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.
Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.
When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.
Recently, your loyal correspondent made the long drive down from Parts Unknown, high up in the hills, to attend a startup pitching event at a local coworking space.
The Australian designer behind Google's now-defunct Wave service has shared the key lessons learnt from the innovative but ultimately unsuccessful service.
The challenges for Kickstarter-backed hardware startups don’t end once you’ve raised the money.
To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.
Whether you’re well on the way to getting your business up and running or simply branding your current company, campaign or product, these awesome resources will offer some creative inspiration for your logo design and decisions.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?
Fintech accelerator AWI is organising an expo for self-directed investors amidst booming interest in Australia’s booming finance industry startup sector.
Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.
When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.
There are two critical questions you need to ask when embarking on a new marketing campaign ...
When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.
With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.
So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.
While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.
SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.