Marketing

Latest

LATEST

How we grew 500,000 Facebook fans without spending a dollar

9:44PM | Tuesday, 1 September 2015 | Alex Wain

In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans.

Marketers target social media influencers: Why your business should consider doing the same

8:58PM | Tuesday, 11 August 2015 | Eloise Keating

Australian businesses are increasingly spending their marketing budget on creating branded content to engage social media users with large and engaged audiences, or 'influencers'.

Hypetap puts 75 million followers within reach

8:32PM | Monday, 3 August 2015 | Denham Sadler

The Melbourne-based startup connects brands and agencies with ‘influencers’ – social media users with a large following – to create marketing campaigns.

Three marketing time-savers

7:29PM | Wednesday, 15 July 2015 | Amanda Jesnoewski

To help you streamline your marketing efforts and stay consistent even when you are short on time, here are three marketing time-savers you can implement without impacting your results.

The top three selling emotions – and how to use them

7:49PM | Wednesday, 1 July 2015 | Amanda Jesnoewski

When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.

When is your sweet spot for sending eNewsletters?

7:31PM | Wednesday, 1 July 2015 | Craig Reardon

This ‘ugly duckling’ of digital marketing techniques also happens to be one of the most effective, despite increasing competition from newer and shinier tactics.

Carsales.com drags rival Carsguide.com.au to court over “grossly misleading” ad campaign

6:04PM | Monday, 29 June 2015 | Eloise Keating

Carsales.com and Carsguide.com.au will go head-to-head in the Victorian Supreme Court next month, after Carsales.com initiated legal action over what it alleges is deceptive and misleading advertising.

How to use original content to help grow your business

6:41PM | Friday, 26 June 2015 | Louisa Dahl

Every marketer knows that content is king, but how many organisations are truly placing content at the core of their strategy?

Why social media advertising could be a better option than search advertising

6:10PM | Wednesday, 24 June 2015 | Michelle Gamble

If you want to reach your audience effectively on social media advertising is now a must.

The two things you need to know to make Twitter advertising work

6:19PM | Monday, 15 June 2015 | Kye White

Being genuine and adding value is the key to getting the most out of advertising on Twitter.

Mobile ad spending lags behind usage: Six key digital trends from KPCB

5:42PM | Thursday, 28 May 2015 | Andrew Sadauskas

Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.

This Australian company is making zombies a (virtual) reality

5:33PM | Friday, 22 May 2015 | Andrew Sadauskas

Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.

Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral

5:31PM | Friday, 15 May 2015 | Andrew Sadauskas

Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

Five reasons to call your customers regularly

3:15PM | Wednesday, 25 March 2015 | Amanda Jesnoewski

The way to succeed in business is to be constantly in touch with your market.

Netflix launches in Australia: are free trials a good strategy for your startup?

3:38PM | Tuesday, 24 March 2015 | Broede Carmody

Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.

Hypetap to change the marketing game for brands, agencies

3:59PM | Monday, 23 March 2015 | Kye White

As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.

Blue sky thinker raises $200,000 to bring Google Analytics-style data to bricks-and-mortar retailers

3:38PM | Friday, 13 March 2015 | Andrew Sadauskas

David Mah, the co-founder of successful online shopping app Blue Sky, has raised $200,000 in seed funding for his latest venture, which provides Google Analytics-style real-time data to bricks-and-mortar retailers.

Is the price right? Five factors to consider when pricing products or services

3:49PM | Thursday, 5 March 2015 | Amanda Jesnoewski

Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?

Four content marketing mistakes you need to avoid

1:23AM | Tuesday, 20 January 2015 | Amanda Jesnoewski

While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.

prev
loading...
loading...
loading...