The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.
It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.
Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.
Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.
Mondelez International has announced its five startup partners for its Mobile Futures program.
Business blogging is now firmly wedged in the consciousness of Australia. Here’s our guide to maximising the potential of your brand blog.
A Sydney-based startup is aiming to make sure advertisers don’t get left behind in the push to go mobile.
How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.
In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.
Your customers want things explained in plain English – so why are you smothering them with jargon?
A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.
A Melbourne-based startup is one of the stars of Apple’s latest advertisements.
Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.
When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.
Australia’s first cat café will soon open its doors after the owners announced they have found the “perfect location” nearby the popular Queen Victoria Market.
An Australian startup is turning to the adult services industry in an attempt to monetise its service.
If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.
Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, says ADMA.
Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.