The success of your product is dependent on your ability to get your product to market, make it stand out and convince others to sell it for you.
Two of the world’s biggest fantasy sports startups have had their operations suspended in New York after the state’s attorney-general declared they were forms of illegal gambling.
Rank and bile: Taxi association denies PR campaign has backfired as customers and cabbies take aim at each other11:55PM | Tuesday, 10 November 2015 | Mark Kearney
Just days after launching a new PR blitz against Uber, the Victorian taxi industry has been swamped by complaints from disgruntled customers.
Amazon is cracking down on individuals who post fake reviews, launching a lawsuit in the United States against over a thousand people who it says posted bogus reviews in exchange for cash.
Startups need to be a bit more evil, according to prominent Canadian entrepreneur and Lean Analytics author Alistair Croll.
Growth hacking is a relatively new term on the marketing landscape, but if you’re looking for serious growth on the cheap, it could be worth a shot.
In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans.
Australian businesses are increasingly spending their marketing budget on creating branded content to engage social media users with large and engaged audiences, or 'influencers'.
The Melbourne-based startup connects brands and agencies with ‘influencers’ – social media users with a large following – to create marketing campaigns.
To help you streamline your marketing efforts and stay consistent even when you are short on time, here are three marketing time-savers you can implement without impacting your results.
When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.
This ‘ugly duckling’ of digital marketing techniques also happens to be one of the most effective, despite increasing competition from newer and shinier tactics.
Carsales.com and Carsguide.com.au will go head-to-head in the Victorian Supreme Court next month, after Carsales.com initiated legal action over what it alleges is deceptive and misleading advertising.
Every marketer knows that content is king, but how many organisations are truly placing content at the core of their strategy?
If you want to reach your audience effectively on social media advertising is now a must.
Being genuine and adding value is the key to getting the most out of advertising on Twitter.
Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.
Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.
Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral5:31PM | Friday, 15 May 2015 | Andrew Sadauskas
Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.
Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.