Marketing

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From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

How Australian startups are implementing growth hacking

7:51PM | Wednesday, 16 July 2014 | Nina Hendy

Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

Seven ways to make business blogging deliver results

7:53AM | Thursday, 10 July 2014 | Will Ockenden

Business blogging is now firmly wedged in the consciousness of Australia. Here’s our guide to maximising the potential of your brand blog.

Where Google got mobile advertising wrong and how one Australian company aims to fix it

6:11PM | Tuesday, 24 June 2014 | Broede Carmody

A Sydney-based startup is aiming to make sure advertisers don’t get left behind in the push to go mobile.

Six questions to position your brand effectively in the mind of your customers

6:40PM | Tuesday, 17 June 2014 | Amanda Jesnoewski

How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.

How to become a market leader, not a competitor follower

6:18PM | Tuesday, 10 June 2014 | Amanda Jesnoewski

In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.

Plain speaking (and writing) gets your message across

6:31PM | Tuesday, 10 June 2014 | Linnet Hunter

Your customers want things explained in plain English – so why are you smothering them with jargon?

Tips for designing your company logo

5:21AM | Thursday, 29 May 2014 | Dan Ferguson

A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

Watches, thermostats and fridges: Where next for advertising?

5:26PM | Friday, 23 May 2014 | Broede Carmody

Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

Hello kitty: Australia’s first cat café to launch in Melbourne

5:09PM | Friday, 16 May 2014 | Broede Carmody

Australia’s first cat café will soon open its doors after the owners announced they have found the “perfect location” nearby the popular Queen Victoria Market.

Mate of Mine serves up wink-wink nudge-nudge services to social media platform

5:24PM | Tuesday, 13 May 2014 | Kye White

An Australian startup is turning to the adult services industry in an attempt to monetise its service.

Six tips to create a more customer-focused business

5:20PM | Tuesday, 13 May 2014 | Amanda Jesnoewski

If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.

ADMA report warns marketers on perils of prying

5:07PM | Tuesday, 6 May 2014 | Georgie Moore

Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, says ADMA.

Capitalism Appreciation Day 2014

5:05PM | Thursday, 1 May 2014 | Taskmaster

Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.

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