Ten tips to help your startup sell

11:27AM | Monday, 16 November 2015 | Blake Hutchison

The success of your product is dependent on your ability to get your product to market, make it stand out and convince others to sell it for you.

Fantasy sports startups benched after New York A-G rules them illegal gambling

11:33PM | Wednesday, 11 November 2015 | Mark Kearney

Two of the world’s biggest fantasy sports startups have had their operations suspended in New York after the state’s attorney-general declared they were forms of illegal gambling.

Rank and bile: Taxi association denies PR campaign has backfired as customers and cabbies take aim at each other

11:55PM | Tuesday, 10 November 2015 | Mark Kearney

Just days after launching a new PR blitz against Uber, the Victorian taxi industry has been swamped by complaints from disgruntled customers.

Amazon sues 1100 fake reviewers

10:21AM | Monday, 19 October 2015 | Denham Sadler

Amazon is cracking down on individuals who post fake reviews, launching a lawsuit in the United States against over a thousand people who it says posted bogus reviews in exchange for cash.

“Zero-day hacks” or why startups should be more evil

10:40PM | Thursday, 8 October 2015 | Denham Sadler

Startups need to be a bit more evil, according to prominent Canadian entrepreneur and Lean Analytics author Alistair Croll.

What you need to know to growth hack like a pro

10:37PM | Tuesday, 6 October 2015 | Nina Hendy

Growth hacking is a relatively new term on the marketing landscape, but if you’re looking for serious growth on the cheap, it could be worth a shot.

How we grew 500,000 Facebook fans without spending a dollar

9:44PM | Tuesday, 1 September 2015 | Alex Wain

In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans.

Marketers target social media influencers: Why your business should consider doing the same

8:58PM | Tuesday, 11 August 2015 | Eloise Keating

Australian businesses are increasingly spending their marketing budget on creating branded content to engage social media users with large and engaged audiences, or 'influencers'.

Hypetap puts 75 million followers within reach

8:32PM | Monday, 3 August 2015 | Denham Sadler

The Melbourne-based startup connects brands and agencies with ‘influencers’ – social media users with a large following – to create marketing campaigns.

Three marketing time-savers

7:29PM | Wednesday, 15 July 2015 | Amanda Jesnoewski

To help you streamline your marketing efforts and stay consistent even when you are short on time, here are three marketing time-savers you can implement without impacting your results.

The top three selling emotions – and how to use them

7:49PM | Wednesday, 1 July 2015 | Amanda Jesnoewski

When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.

When is your sweet spot for sending eNewsletters?

7:31PM | Wednesday, 1 July 2015 | Craig Reardon

This ‘ugly duckling’ of digital marketing techniques also happens to be one of the most effective, despite increasing competition from newer and shinier tactics. drags rival to court over “grossly misleading” ad campaign

6:04PM | Monday, 29 June 2015 | Eloise Keating and will go head-to-head in the Victorian Supreme Court next month, after initiated legal action over what it alleges is deceptive and misleading advertising.

How to use original content to help grow your business

6:41PM | Friday, 26 June 2015 | Louisa Dahl

Every marketer knows that content is king, but how many organisations are truly placing content at the core of their strategy?

Why social media advertising could be a better option than search advertising

6:10PM | Wednesday, 24 June 2015 | Michelle Gamble

If you want to reach your audience effectively on social media advertising is now a must.

The two things you need to know to make Twitter advertising work

6:19PM | Monday, 15 June 2015 | Kye White

Being genuine and adding value is the key to getting the most out of advertising on Twitter.

Mobile ad spending lags behind usage: Six key digital trends from KPCB

5:42PM | Thursday, 28 May 2015 | Andrew Sadauskas

Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.

This Australian company is making zombies a (virtual) reality

5:33PM | Friday, 22 May 2015 | Andrew Sadauskas

Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.

Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral

5:31PM | Friday, 15 May 2015 | Andrew Sadauskas

Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.