Marketing

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Three ways to be more compelling in your sales and marketing

8:27PM | Tuesday, 26 August 2014 | Amanda Jesnoewski

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.

Sydney startup’s vision is to become the AdWords of digital billboard advertising

8:16PM | Friday, 15 August 2014 | Kye White

The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

Why your marketing strategy needs a sales funnel

8:56AM | Wednesday, 6 August 2014 | Michelle Gamble

One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results.

SurveyMonkey launches market research product in Australia

8:04PM | Monday, 4 August 2014 | Kye White

SurveyMonkey has released a new product in Australia, SurveyMonkey Audience, which will allow startups and companies to tap into the preferences and opinions of a number of Australian consumers.

Tracking your digital fingerprint online raises privacy issues

7:21AM | Monday, 28 July 2014 | Robert Merkel

Just how much information we give away about ourselves as we browse the web has been raised again by a tracking device used in thousands of websites.

From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

How Australian startups are implementing growth hacking

7:51PM | Wednesday, 16 July 2014 | Nina Hendy

Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

Seven ways to make business blogging deliver results

7:53AM | Thursday, 10 July 2014 | Will Ockenden

Business blogging is now firmly wedged in the consciousness of Australia. Here’s our guide to maximising the potential of your brand blog.

Where Google got mobile advertising wrong and how one Australian company aims to fix it

6:11PM | Tuesday, 24 June 2014 | Broede Carmody

A Sydney-based startup is aiming to make sure advertisers don’t get left behind in the push to go mobile.

Six questions to position your brand effectively in the mind of your customers

6:40PM | Tuesday, 17 June 2014 | Amanda Jesnoewski

How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.

How to become a market leader, not a competitor follower

6:18PM | Tuesday, 10 June 2014 | Amanda Jesnoewski

In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.

Plain speaking (and writing) gets your message across

6:31PM | Tuesday, 10 June 2014 | Linnet Hunter

Your customers want things explained in plain English – so why are you smothering them with jargon?

Tips for designing your company logo

5:21AM | Thursday, 29 May 2014 | Dan Ferguson

A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

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