Thursday, 23 February 2012
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By
The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.
Thursday, 23 February 2012
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By
Your selling price can be based on value, or cost.
Thursday, 23 February 2012
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By
Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.
Thursday, 23 February 2012
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By
Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.
Thursday, 23 February 2012
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By
Developing a brand for your business involves two distinct areas: creating the physical attributes of your brand (the logo, company colours, a motto and tagline) and the values that your brand will represent.
Friday, 17 February 2012
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By
Michelle Hammond
Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereotypes, following calls from a senior ad man for greater business focus on the community.
Friday, 10 February 2012
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By
Michelle Hammond
Mexican food franchise Mad Mex has launched an offer that will give customers the chance to win a year’s supply of burritos.
Thursday, 09 February 2012
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By
Michelle Hammond
A retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.
Tuesday, 07 February 2012
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By
Michelle Hammond
Almost $1 billion will be spent by couples in the lead-up to Valentine's Day on February 14.
Monday, 06 February 2012
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By
James Thomson
Here are five big trends from Super Bowl marketing in 2012.
Tuesday, 31 January 2012
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By
Taskmaster
Targeting a niche and thriving in that niche will allow you in turn to gain a bit of market power, particularly over pricing.
Thursday, 19 January 2012
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By
Niki Scevak
Giving your product away for free can be one of the best marketing tools you’ll ever employ. Here's how you can do it effectively. BY NIKI SCEVAK.
Wednesday, 18 January 2012
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By
Michelle Hammond
Australian software giant Atlassian has revealed it doesn’t employ salespeople among its 450-strong workforce, but has still managed to almost double its revenue over the past 18 months.
Thursday, 12 January 2012
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By
Oliver Milman
It’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you will be plastered approvingly across billboards and the internet in double-quick time. BY OLIVER MILMAN.
Wednesday, 11 January 2012
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By
Michelle Hammond
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
Tuesday, 10 January 2012
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By
Scott Robinson
Marketing is never about using one vehicle, so despite your budget constraints, find ways to usilise both mediums.
Monday, 09 January 2012
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By
Oliver Milman
The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups. BY OLIVER MILMAN.
Tuesday, 20 December 2011
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By
Debra Templar
Whether your business is experiencing a busy or plodding Christmas sales period, it’s clear that start-ups are faced with a growing challenge in 2012 to lure cash from Australian consumers.
Thursday, 15 December 2011
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By
Michelle Hammond
Start-ups are being urged to steer clear of race, religion and sex in their marketing efforts, after the Advertising Standards Bureau revealed the most complained about advertisements in 2011.
Wednesday, 14 December 2011
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By
Michelle Hammond
Almost 40% of Australian marketing executives expect their marketing budget to increase in 2012, a new report reveals, with advertising campaigns increasingly targeted at mobile devices.
Monday, 12 December 2011
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By
Matty Soccio
Mobile is one of the most personal media devices that consumers interact with today, which is what makes it so incredibly difficult as a marketing tool to get right.
Thursday, 08 December 2011
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By
Taskmaster
How many times have you heard this from a sales person or even a staff member? “I’ve got a great idea for you! It will slash our costs by X% and could increase our sales by Y%!”
Wednesday, 07 December 2011
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By
Michelle Hammond
Tourism operators will be able to highlight the quality of their products and services with a new Heart Foundation-style tick of approval, as part of a major push to boost the struggling sector.
Monday, 28 November 2011
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By
Oliver Milman
Hopefully, your business will one day command a huge advertising budget. Until then, here are five essential tips to help you start your marketing the DIY way.
Thursday, 17 November 2011
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By
Oliver Milman
Start-ups from all industries should be reminded of the need to keep language clear and simple, to avoid alienating investors and customers. With this in mind, here are the 10 phrases you should think very carefully about before uttering.
