When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.
This ‘ugly duckling’ of digital marketing techniques also happens to be one of the most effective, despite increasing competition from newer and shinier tactics.
Carsales.com and Carsguide.com.au will go head-to-head in the Victorian Supreme Court next month, after Carsales.com initiated legal action over what it alleges is deceptive and misleading advertising.
Every marketer knows that content is king, but how many organisations are truly placing content at the core of their strategy?
If you want to reach your audience effectively on social media advertising is now a must.
Being genuine and adding value is the key to getting the most out of advertising on Twitter.
Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.
Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.
Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral5:31PM | Friday, 15 May 2015 | Andrew Sadauskas
Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.
Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.
The way to succeed in business is to be constantly in touch with your market.
Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.
As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.
Blue sky thinker raises $200,000 to bring Google Analytics-style data to bricks-and-mortar retailers3:38PM | Friday, 13 March 2015 | Andrew Sadauskas
David Mah, the co-founder of successful online shopping app Blue Sky, has raised $200,000 in seed funding for his latest venture, which provides Google Analytics-style real-time data to bricks-and-mortar retailers.
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.
Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.
Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.
When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.