Marketing
Latest
LATEST
Dr Pepper’s lessons on brand loyalty
6:45PM | Tuesday, 18 June 2013 | Taskmaster
Do you want to build a brand your customers will keep coming back to? It’s time to take a lesson from the doctor.
Quality service, not discounts, keeps consumers loyal: Survey
6:05PM | Tuesday, 18 June 2013 | Virginia Millen
Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.
The 10 biggest issues facing start-ups in 2013: #4 Falling consumption
6:42PM | Friday, 14 June 2013 | Gunilla Haglundh
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.
Australian retailers to fight international invasion on price and style
6:42PM | Thursday, 13 June 2013 | Cara Waters
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.
A secret sales tip: Practice your opening statement and lead in question
6:37PM | Thursday, 13 June 2013 | TaskmasterOver the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.
Like Apple CEO Tim Cook, claim you’re number one – even if you have to stretch the truth a little
6:16PM | Tuesday, 11 June 2013 | TaskmasterWorldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.
A sales lesson from the three bears
6:55PM | Friday, 7 June 2013 | TaskmasterOld Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
It’s time to make the call
6:30PM | Thursday, 6 June 2013 | Jason Rose
As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.
You can’t do a mind meld, so ask some discovery questions instead
6:16PM | Thursday, 6 June 2013 | TaskmasterDo you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.
How to sell to the most elusive of creatures
6:05PM | Wednesday, 5 June 2013 | TaskmasterToday, Old Taskmaster is going to tell you a tale about a mythical creature some people claim exists, despite extensive evidence to the contrary.
Eight tips to generate more repeat customers
6:19AM | Wednesday, 5 June 2013 | Amanda Jesnoewski
It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.
Full-time workers setting up online retail stores: research
6:00AM | Tuesday, 4 June 2013 | Rose Powell
Increasing numbers of full-time workers are exploring their own online retail start-ups, according to new research by online sales platform Bigcommerce.
Rocking out like Groupon founder Andrew Mason
6:00PM | Monday, 3 June 2013 | TaskmasterIt might not be music to everyone’s ears. However, the Taskmaster says Andrew Mason’s new business advice rock album might beat the competition when it comes to catchy viral grooves.
The five easiest ways to start your web marketing
6:33AM | Monday, 3 June 2013 | Adam Franklin
Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.
New report warns marketers need “total shift” in strategy for mobile-based advertising
5:45PM | Thursday, 30 May 2013 | Rose Powell
A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.
Be careful of overseas laws – especially online
5:24PM | Thursday, 30 May 2013 | TaskmasterEarlier today, Old Taskmaster read about some new internet censorship laws – sorry, online media regulations – that have just come into force in Singapore. The laws raise an important issue for any business planning to trade overseas.
Are you a true omni-channel retailer?
5:30PM | Wednesday, 29 May 2013 | TaskmasterThe other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.
Consumers buy more from businesses with loyalty programs: Study
5:08PM | Wednesday, 29 May 2013 | Cara Waters
Consumers buy more from businesses with loyalty programs and choose businesses that have a program compared to those without, according to a study by Directivity and Citrus.
Inner city elites and suburban aspirationals: It’s not all beer and skittles
5:06PM | Tuesday, 28 May 2013 | TaskmasterRecently, inner city elites and suburban aspirationals have dominated the national conversation. So which demographic will you primarily sell to?
Posh nosh? Fasta Pasta strays from new image with food court launch
5:40PM | Thursday, 23 May 2013 | Michelle Hammond
A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.
