Marketing

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This Australian company is making zombies a (virtual) reality

5:33PM | Friday, 22 May 2015 | Andrew Sadauskas

Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.

Silicon Valley “Startup Castle” ad for roommates ready for the “geometric scaling of success” goes viral

5:31PM | Friday, 15 May 2015 | Andrew Sadauskas

Silicon Valley’s rental market is notoriously competitive, but a new ad for housemates for a “startup castle” that aspires to be a “community of excellence” has gone viral by taking that to a whole new level.

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

Five reasons to call your customers regularly

3:15PM | Wednesday, 25 March 2015 | Amanda Jesnoewski

The way to succeed in business is to be constantly in touch with your market.

Netflix launches in Australia: are free trials a good strategy for your startup?

3:38PM | Tuesday, 24 March 2015 | Broede Carmody

Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.

Hypetap to change the marketing game for brands, agencies

3:59PM | Monday, 23 March 2015 | Kye White

As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.

Blue sky thinker raises $200,000 to bring Google Analytics-style data to bricks-and-mortar retailers

3:38PM | Friday, 13 March 2015 | Andrew Sadauskas

David Mah, the co-founder of successful online shopping app Blue Sky, has raised $200,000 in seed funding for his latest venture, which provides Google Analytics-style real-time data to bricks-and-mortar retailers.

Is the price right? Five factors to consider when pricing products or services

3:49PM | Thursday, 5 March 2015 | Amanda Jesnoewski

Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?

Four content marketing mistakes you need to avoid

1:23AM | Tuesday, 20 January 2015 | Amanda Jesnoewski

While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.

Public relations advice for startups

1:26PM | Monday, 19 January 2015 | Kye White

Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.

Ruslan Kogan explains why he’s expanding into 15 new categories

1:15PM | Thursday, 8 January 2015 | Kirsten Robb

Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.

The book at the top of Mark Zuckerberg’s reading list

1:28PM | Tuesday, 6 January 2015 | Eloise Keating

Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.

Four unexpected hiding places for great marketing ideas

1:11PM | Tuesday, 6 January 2015 | Amanda Jesnoewski

When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.

Think you’re the next Google? Here’s a New Year’s resolution from Steve Jobs

1:56PM | Monday, 5 January 2015 | Taskmaster

Recently, your loyal correspondent made the long drive down from Parts Unknown, high up in the hills, to attend a startup pitching event at a local coworking space.

Three key design lessons from the Australian designer behind Google Wave

12:26AM | Wednesday, 10 December 2014 | Andrew Sadauskas

The Australian designer behind Google's now-defunct Wave service has shared the key lessons learnt from the innovative but ultimately unsuccessful service.

The race to get products under the Christmas tree from Kickstarter-backed projects

12:27PM | Friday, 5 December 2014 | Andrew Sadauskas

The challenges for Kickstarter-backed hardware startups don’t end once you’ve raised the money.

Five questions to ask when writing auto responders

12:39PM | Tuesday, 2 December 2014 | Amanda Jesnoewski

To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.

Are you designing your logo? Here are six websites to visit for inspiration

11:06PM | Thursday, 27 November 2014 | Dan Ferguson

Whether you’re well on the way to getting your business up and running or simply branding your current company, campaign or product, these awesome resources will offer some creative inspiration for your logo design and decisions.

Influencing the influencer

11:47PM | Thursday, 27 November 2014 | Amanda Jesnoewski

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?

Interest grows in Australia’s booming finance industry startup sector

11:41PM | Monday, 24 November 2014 | Andrew Sadauskas

Fintech accelerator AWI is organising an expo for self-directed investors amidst booming interest in Australia’s booming finance industry startup sector.

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