Marketing

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Seven keys to success in SEO in 2014

10:08PM | Thursday, 30 October 2014 | Scott Donald

SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.

Four ways to manage your business reputation

10:18PM | Tuesday, 28 October 2014 | Amanda Jesnoewski

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.

Four tips to increase newsletter opens and clicks

10:22PM | Tuesday, 21 October 2014 | Amanda Jesnoewski

It can be easy for your newsletter to become lost in a sea of your readers’ emails. Here are four tips to boost your opens and clicks.

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

Restaurant owners get a chance to respond quickly to bad reviews with new app

10:28PM | Tuesday, 14 October 2014 | Kye White

SayBack gives businesses the tools to monitor what’s been said about them online, and respond before too much damage is done to their brands.

Healthy growth: Victorian health tech sector to be represented in state government delegation to the US

10:19PM | Friday, 3 October 2014 | Andrew Sadauskas

Two emerging Victorian health tech and biotechnology companies and a NICTA research program will be part of a state government delegation travelling to the US for Chicago’s AdvaMed 2014 conference.

I didn’t keep my promise – now what?

9:01PM | Tuesday, 30 September 2014 | Michel Hogan

We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally on big stuff that has massive ripples.

Five considerations when naming a business, product or service

9:28PM | Tuesday, 30 September 2014 | Amanda Jesnoewski

Here are five considerations to take into account when naming your new business, product or service.

Say Ello to the new privacy debate on social media

9:38PM | Monday, 29 September 2014 | Luke Heemsbergen

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it’s caused a few problems with the website out of action from time to time.

Three sales writing mistakes that will lose you business

9:24PM | Tuesday, 23 September 2014 | Amanda Jesnoewski

The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.

Three ways to be more compelling in your sales and marketing

8:27PM | Tuesday, 26 August 2014 | Amanda Jesnoewski

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.

Sydney startup’s vision is to become the AdWords of digital billboard advertising

8:16PM | Friday, 15 August 2014 | Kye White

The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

Why your marketing strategy needs a sales funnel

8:56AM | Wednesday, 6 August 2014 | Michelle Gamble

One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results.

SurveyMonkey launches market research product in Australia

8:04PM | Monday, 4 August 2014 | Kye White

SurveyMonkey has released a new product in Australia, SurveyMonkey Audience, which will allow startups and companies to tap into the preferences and opinions of a number of Australian consumers.

Tracking your digital fingerprint online raises privacy issues

7:21AM | Monday, 28 July 2014 | Robert Merkel

Just how much information we give away about ourselves as we browse the web has been raised again by a tracking device used in thousands of websites.

From ‘GigaCat’ to ‘L1m3Monk3y’: Simple tips for naming your startup

7:28PM | Monday, 21 July 2014 | Taskmaster

The great news is that even if you are lazy or creatively bankrupt, you can still choose a great startup name. The Taskmaster shows you how.

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

How Australian startups are implementing growth hacking

7:51PM | Wednesday, 16 July 2014 | Nina Hendy

Startups are openly admitting to implementing growth hacking strategies to get some points on the board. It’s an approach that’s working for many startups, which often don’t have the money or traditional understanding of marketing to grow their business.

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