Marketing

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Online advertising: What’s the future for small business?

4:00PM | Thursday, 17 April 2014 | Paul Wallbank

Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.

Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

Civic virtue creates cash

4:00AM | Wednesday, 2 April 2014 | Taskmaster

The annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

April Fools’ startup PR pranks: The good, the bad and the downright silly

4:56AM | Tuesday, 1 April 2014 | Rose Powell

April Fools’ Day is a rallying call for the PR industry, which has whipped out would-be ideas for their clients. Here’s our pick of the five almost-stories that stood out.

When your customer is not a consumer

4:00AM | Tuesday, 1 April 2014 | Taskmaster

“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.

Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base

3:41PM | Friday, 28 March 2014 | Taskmaster

It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?

Kogan expanding to New Zealand: Watch our exclusive Q&A video with him here

3:34PM | Thursday, 27 March 2014 | Rose Powell

Electronics startup superpower Kogan is setting up shop in New Zealand.

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

The magic of ideas: How you can give them away and keep them at the same time

3:44PM | Tuesday, 25 March 2014 | Linnet Hunter

In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?

The four-step formula for more powerful marketing and advertising

3:39PM | Tuesday, 25 March 2014 | Amanda Jesnoewski

Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.

Quick tips for facilitating growth online to maximise revenue

3:27PM | Tuesday, 25 March 2014 | David Vitek

With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.

Bitter sweets in store for customer service

3:00AM | Tuesday, 25 March 2014 | Taskmaster

It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.

Don’t be a content marketing one-hit wonder

3:57PM | Friday, 21 March 2014 | Taskmaster

In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.

Kittens, puppy dogs and effective sales strategies

3:00AM | Wednesday, 19 March 2014 | Taskmaster

There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.

Four headlines that engage and convert customers

3:47AM | Tuesday, 18 March 2014 | Amanda Jesnoewski

From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

Does your signage make you look professional?

3:00AM | Tuesday, 18 March 2014 | Taskmaster

Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.

Copyright infringement is on the rise: How to protect your IP assets

3:47PM | Thursday, 13 March 2014 | Vanessa Emilio

Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.

Five personal branding lessons from Kyle and Jackie O

3:50PM | Wednesday, 12 March 2014 | Yolanda Redrup

Radio shock-jock Kyle Sandilands and Jackie O’s switch from 2Day FM to KiiS FM has paid off, as the pair have claimed the title once more of FM breakfast leaders.

Buy a vowel – and make your name stand out!

3:00AM | Wednesday, 12 March 2014 | Taskmaster

Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.

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