When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.
With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.
So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.
While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.
SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.
With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.
It can be easy for your newsletter to become lost in a sea of your readers’ emails. Here are four tips to boost your opens and clicks.
Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.
SayBack gives businesses the tools to monitor what’s been said about them online, and respond before too much damage is done to their brands.
Healthy growth: Victorian health tech sector to be represented in state government delegation to the US10:19PM | Friday, 3 October 2014 | Andrew Sadauskas
Two emerging Victorian health tech and biotechnology companies and a NICTA research program will be part of a state government delegation travelling to the US for Chicago’s AdvaMed 2014 conference.
We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally on big stuff that has massive ripples.
Here are five considerations to take into account when naming your new business, product or service.
Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it’s caused a few problems with the website out of action from time to time.
The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.
Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.
The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.
Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.
One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results.
SurveyMonkey has released a new product in Australia, SurveyMonkey Audience, which will allow startups and companies to tap into the preferences and opinions of a number of Australian consumers.