Marketing
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Bitter sweets in store for customer service
4:18PM | Thursday, 18 April 2013 | TaskmasterIt’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.
Show off your story
4:00AM | Wednesday, 17 April 2013 | TaskmasterShowing customers your business story can leave them feeling like kids in a candy store. In some cases, literally.
How video and email marketing can drive more traffic to your website
4:52PM | Tuesday, 16 April 2013 | Eddie Machaalani
Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.
Why cloud technology will transform marketing
4:08PM | Friday, 12 April 2013 | John Russell
Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.
Five stylish start-ups to emerge from Sydney’s Mercedes-Benz Fashion Week
4:28PM | Wednesday, 10 April 2013 | Michelle Hammond
Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.
Leo Burnett’s $100k prize hits the sweet spot for start-ups
4:21PM | Wednesday, 10 April 2013 | Oliver Milman
Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
Fashion sales slump, despite bright spots, as Australian Fashion Week kicks off
4:45PM | Monday, 8 April 2013 | Cara Waters
As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for the fashion industry.
Keep them sleepwalking back for more
4:23PM | Monday, 8 April 2013 | TaskmasterNew research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.
Consumers on auto-pilot and buy out of habit: Survey
4:37PM | Thursday, 4 April 2013 | Cara Waters
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.
Top three guerrilla marketing techniques for start-ups
4:59AM | Thursday, 4 April 2013 | Mitchell Harper
When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.
eBay fee hike brings mixed response from businesses
4:46PM | Wednesday, 3 April 2013 | Patrick Stafford
Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.
Easter spending set to hit $3bn: Three key trends to get your teeth into
3:40PM | Wednesday, 27 March 2013 | Michelle Hammond
Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.
A griller marketing plan
3:32PM | Tuesday, 26 March 2013 | TaskmasterThe other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
How I sold a record 1,500 deals on LivingSocial
3:21PM | Tuesday, 26 March 2013 | Michelle Hammond
A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.
Bigcommerce funds 31 apps through $2 million integration fund
3:00AM | Monday, 25 March 2013 | Michelle Hammond
Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.
Five Aussie celebrities who have entered the start-up world
3:32PM | Thursday, 21 March 2013 | Michelle Hammond
Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.
Six low-cost or no-cost marketing ideas
3:16PM | Wednesday, 20 March 2013 | Amanda Jesnoewski
If your cashflow is tight, finding the money for marketing can be tricky. Here are six great marketing ideas that can really get your business noticed – without breaking the budget.
How to profile your typical customer
3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
What question can you ask to eliminate price as an objection?
3:53PM | Tuesday, 19 March 2013 | Greg Ferrett
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.
Fewer marketers using social networking: Report
3:59PM | Monday, 18 March 2013 | Michelle HammondA new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.
