Marketing

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Does your signage make you look professional?

3:00AM | Tuesday, 18 March 2014 | Taskmaster

Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.

Copyright infringement is on the rise: How to protect your IP assets

3:47PM | Thursday, 13 March 2014 | Vanessa Emilio

Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.

Five personal branding lessons from Kyle and Jackie O

3:50PM | Wednesday, 12 March 2014 | Yolanda Redrup

Radio shock-jock Kyle Sandilands and Jackie O’s switch from 2Day FM to KiiS FM has paid off, as the pair have claimed the title once more of FM breakfast leaders.

Buy a vowel – and make your name stand out!

3:00AM | Wednesday, 12 March 2014 | Taskmaster

Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.

How two Google tactics led this start-up to grow by 250% in a year

3:49PM | Tuesday, 11 March 2014 | Rose Powell

With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.

How to turn a mistake into a marketing opportunity

3:45PM | Tuesday, 11 March 2014 | Amanda Jesnoewski

No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 | Taskmaster

The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

Will 3D body scanners transform retail e-commerce? These start-ups are betting yes

3:46AM | Monday, 10 March 2014 | Rose Powell

Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.

A sales lesson from the three bears

3:00AM | Wednesday, 5 March 2014 | Taskmaster

Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.

Why this investor put $1.5 million into a manufacturing and e-commerce start-up launched from eBay

3:05PM | Tuesday, 4 March 2014 | Rose Powell

Bathroom component manufacturer and e-commerce start-up Allure Bathrooms has received $1.5 million in growth capital from the Disruptive Investment Group, which will take 40% equity in the business.

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

Give 'em the razor, sell 'em the blades!

3:00AM | Tuesday, 4 March 2014 | Taskmaster

The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.

Don’t make claims you can’t deliver on – and hold the chilli!

2:56PM | Thursday, 27 February 2014 | Taskmaster

Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Cheesy popover lightboxes bite into customer experience

2:37PM | Thursday, 13 February 2014 | Taskmaster

Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.

So you think you can pitch? Lessons from a disaster!

2:00PM | Wednesday, 12 February 2014 | David Whitfield

At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

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