Marketing

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Tips for designing your company logo

5:21AM | Thursday, 29 May 2014 | Dan Ferguson

A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.

Auug’s Motion Synth makes musical waves in new iPhone ad

5:30PM | Wednesday, 28 May 2014 | Kye White

A Melbourne-based startup is one of the stars of Apple’s latest advertisements.

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 | Amanda Jesnoewski

Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

Watches, thermostats and fridges: Where next for advertising?

5:26PM | Friday, 23 May 2014 | Broede Carmody

Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

Hello kitty: Australia’s first cat café to launch in Melbourne

5:09PM | Friday, 16 May 2014 | Broede Carmody

Australia’s first cat café will soon open its doors after the owners announced they have found the “perfect location” nearby the popular Queen Victoria Market.

Mate of Mine serves up wink-wink nudge-nudge services to social media platform

5:24PM | Tuesday, 13 May 2014 | Kye White

An Australian startup is turning to the adult services industry in an attempt to monetise its service.

Six tips to create a more customer-focused business

5:20PM | Tuesday, 13 May 2014 | Amanda Jesnoewski

If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.

ADMA report warns marketers on perils of prying

5:07PM | Tuesday, 6 May 2014 | Georgie Moore

Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, says ADMA.

Capitalism Appreciation Day 2014

5:05PM | Thursday, 1 May 2014 | Taskmaster

Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.

Three ways to drive your customers to act

4:08AM | Tuesday, 29 April 2014 | Amanda Jesnoewski

One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.

Facebook’s quarterly net income nearly triples

4:53PM | Thursday, 24 April 2014 | Andrew Sadauskas

Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.

How to make your business newsworthy (with steal-worthy news angles to try)

4:44PM | Tuesday, 22 April 2014 | Amanda Jesnoewski

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.

Online advertising: What’s the future for small business?

4:00PM | Thursday, 17 April 2014 | Paul Wallbank

Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.

Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

Civic virtue creates cash

4:00AM | Wednesday, 2 April 2014 | Taskmaster

The annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

April Fools’ startup PR pranks: The good, the bad and the downright silly

4:56AM | Tuesday, 1 April 2014 | Rose Powell

April Fools’ Day is a rallying call for the PR industry, which has whipped out would-be ideas for their clients. Here’s our pick of the five almost-stories that stood out.

When your customer is not a consumer

4:00AM | Tuesday, 1 April 2014 | Taskmaster

“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.

Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base

3:41PM | Friday, 28 March 2014 | Taskmaster

It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?

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