How to create more raving fans in your business

11:01PM | Tuesday, 11 November 2014 | Amanda Jesnoewski

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

How to make more impact in less words and time

11:31AM | Tuesday, 4 November 2014 | Amanda Jesnoewski

With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.

Five steps for a killer presentation

11:11AM | Tuesday, 4 November 2014 | Kris Flegg

So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.

Six top marketing predictions for 2015

11:08PM | Monday, 3 November 2014 | Nina Hendy

While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.

Seven keys to success in SEO in 2014

10:08PM | Thursday, 30 October 2014 | Scott Donald

SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for.

Four ways to manage your business reputation

10:18PM | Tuesday, 28 October 2014 | Amanda Jesnoewski

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.

Four tips to increase newsletter opens and clicks

10:22PM | Tuesday, 21 October 2014 | Amanda Jesnoewski

It can be easy for your newsletter to become lost in a sea of your readers’ emails. Here are four tips to boost your opens and clicks.

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

Restaurant owners get a chance to respond quickly to bad reviews with new app

10:28PM | Tuesday, 14 October 2014 | Kye White

SayBack gives businesses the tools to monitor what’s been said about them online, and respond before too much damage is done to their brands.

Healthy growth: Victorian health tech sector to be represented in state government delegation to the US

10:19PM | Friday, 3 October 2014 | Andrew Sadauskas

Two emerging Victorian health tech and biotechnology companies and a NICTA research program will be part of a state government delegation travelling to the US for Chicago’s AdvaMed 2014 conference.

I didn’t keep my promise – now what?

9:01PM | Tuesday, 30 September 2014 | Michel Hogan

We’ve all not kept a promise at one time or another. Sometimes on little stuff that only you and the other person noticed and occasionally on big stuff that has massive ripples.

Five considerations when naming a business, product or service

9:28PM | Tuesday, 30 September 2014 | Amanda Jesnoewski

Here are five considerations to take into account when naming your new business, product or service.

Say Ello to the new privacy debate on social media

9:38PM | Monday, 29 September 2014 | Luke Heemsbergen

Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it’s caused a few problems with the website out of action from time to time.

Three sales writing mistakes that will lose you business

9:24PM | Tuesday, 23 September 2014 | Amanda Jesnoewski

The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.

Three ways to be more compelling in your sales and marketing

8:27PM | Tuesday, 26 August 2014 | Amanda Jesnoewski

Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation

Sydney startup’s vision is to become the AdWords of digital billboard advertising

8:16PM | Friday, 15 August 2014 | Kye White

The appeal of online ads for advertisers is in the medium’s ability to target ads to a specific audience, and now a Sydney-based startup has developed technology that allows digital screens to do something similar in the real world.

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

Why your marketing strategy needs a sales funnel

8:56AM | Wednesday, 6 August 2014 | Michelle Gamble

One of the most common problems I hear when talking to potential clients is that money they’ve spent on marketing hasn’t driven results.

SurveyMonkey launches market research product in Australia

8:04PM | Monday, 4 August 2014 | Kye White

SurveyMonkey has released a new product in Australia, SurveyMonkey Audience, which will allow startups and companies to tap into the preferences and opinions of a number of Australian consumers.