Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.
More businesses are hopeful of a profitable Christmas season despite a relatively downbeat year, with expectations rising to some of their highest levels of the past 12 months.
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Over the weekend, BlackBerry attempted to roll out a version of its messaging app for Android and Apple. What happened next is a case study in how not to handle a major product launch.
The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.
Hundreds of social media and community managers are in Sydney for the Swarm Conference, which examines how to build communities online and what role these play in customer acquisition strategies.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.
Australians are readying themselves for spring, with marketers preparing for or already rolling out seasonal campaigns that tap into the coming warmer months.
Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.
Three of the administrators of the Queensland Business Group on Facebook have this week launched a business on the back of their popular community group.
The biggest marketing mistake a start-up can make is relying on low prices to compete and attract new customers, says marketing consultant John Dwyer.
Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.
It’s the “grudge purchase” that no one wants to talk about, but it’s proving a prosperous sector for savvy 27-year-old businesswoman Aimee Marks.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.
From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them.
Want to grow your business? Be sharp, and make sure your customers aren’t stung by a bad experience.