It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.
Showing customers your business story can leave them feeling like kids in a candy store. In some cases, literally.
Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.
Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.
Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.
Advertising agency Leo Burnett has made a surprise switch from the top end of town by offering start-ups the chance to win up to $100,000 in strategic and creative advice – as well as the chance to appear on the side of a cider bottle.
As Australian Fashion Week starts today, research by business information analysts IBISWorld shows that overall revenue has declined for the fashion industry.
New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.
When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.
Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.
Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.
Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.
Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.
If your cashflow is tight, finding the money for marketing can be tricky. Here are six great marketing ideas that can really get your business noticed – without breaking the budget.
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
In sales, price is one of the most common objections potential customers raise. However, shifting the conversation and creating opportunity could be easier than you think.
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.