There are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.
Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
Pizza Hut has embarked on a cheesy new marketing campaign by launching its own perfume, dubbed Eau de Pizza Hut, designed to draw people to its Facebook page.
When it comes to marketing, the medium is not always the message.
New research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.
Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Some people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
The founders of Squeeze1 are hoping to draw attention to themselves – and their business – by promising to have the company’s logo tattooed on their body if they reach 15,000 signups before they launch on February 24.
Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Google has touted its changes to AdWords as a way to make running mobile campaigns easier for SMEs.
Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
The High Court says misleading sponsored links were displayed by Google, but it did not create them.
Last night, Gerry Harvey gave an interview on the future of online retail – here are five of his most interesting comments.
Online retail growth took a dip in December compared to the previous month, according to new figures, but an economist has played down concerns that eCommerce spending is on the slide.
With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?
Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.