Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.
The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.
Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.
By now, long-time Taskmaster readers will be familiar with the saga of John, the owner of the local chicken shop in Parts Unknown. Well, there’s a new chapter to the sad, sorry saga.
Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.
The Taskmaster’s local chicken shop has decided it wants to be a cafe – with disastrous consequences.
This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.
Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.
Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.
The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.
Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.
Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.
There are some things in this world Old Taskmaster has little time for. Queues being chief among them.
Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.
Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.
When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.
It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.
Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.