Marketing
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Which social media platform best suits your business?
2:23PM | Tuesday, 19 February 2013 | Matty SoccioThere are now more social media services than ever before. Here’s a guide to help you find the right one for your business. BY MATTY SOCCIO.
Read some business blogs
2:51PM | Tuesday, 19 February 2013 | TaskmasterBlogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
Look at how the tech giants do retail
2:21PM | Monday, 18 February 2013 | TaskmasterThe future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
Pizza Hut releases a perfume – and two more bizarre marketing stunts
2:46PM | Friday, 15 February 2013 | Michelle HammondPizza Hut has embarked on a cheesy new marketing campaign by launching its own perfume, dubbed Eau de Pizza Hut, designed to draw people to its Facebook page.
Is there any difference between an online marketing plan and a general one?
2:44PM | Friday, 15 February 2013 | Amanda WattsWhen it comes to marketing, the medium is not always the message.
Businesses highlight their sales strategies for Valentine’s Day
2:17PM | Tuesday, 12 February 2013 | Michelle HammondNew research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.
Creating your first social media strategy
2:55PM | Tuesday, 12 February 2013 | Alexandra CainSocial media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Mail order, from Tim Shaw to Amazon
2:34PM | Tuesday, 12 February 2013 | TaskmasterSome people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
Matching tattoos a cheeky marketing stunt for Squeeze1 founders
2:05PM | Friday, 8 February 2013 | Michelle HammondThe founders of Squeeze1 are hoping to draw attention to themselves – and their business – by promising to have the company’s logo tattooed on their body if they reach 15,000 signups before they launch on February 24.
Turn your sales staff into “interns” one day each fortnight
2:59PM | Friday, 8 February 2013 | TaskmasterYesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Changes to Google AdWords "a big win" for start-ups
2:12PM | Thursday, 7 February 2013 | Cara WatersGoogle has touted its changes to AdWords as a way to make running mobile campaigns easier for SMEs.
Send your staff to the sales coalface
2:44PM | Thursday, 7 February 2013 | TaskmasterAre your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Thinking of launching an online retailer? Meet Gerry Harvey
2:23PM | Wednesday, 6 February 2013 | TaskmasterLast night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
Google wins High Court case against ACCC over online ads
2:05PM | Wednesday, 6 February 2013 | Patrick StaffordThe High Court says misleading sponsored links were displayed by Google, but it did not create them.
Gerry Harvey says he will dominate online retail: Five gems from his latest interview
2:56PM | Wednesday, 6 February 2013 | Patrick StaffordLast night, Gerry Harvey gave an interview on the future of online retail – here are five of his most interesting comments.
Online sales growth takes seasonal December slip
2:54PM | Tuesday, 5 February 2013 | Warwick GoodmanOnline retail growth took a dip in December compared to the previous month, according to new figures, but an economist has played down concerns that eCommerce spending is on the slide.
Super Bowl 2013: The marketing trends, and five early ads
2:35PM | Monday, 4 February 2013 | Patrick StaffordWith the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
The seven secrets to pitching to new clients
1:32PM | Tuesday, 29 January 2013 | Michelle BowdenSales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
The Dick ad the censors didn’t like
1:13PM | Friday, 25 January 2013 | Oliver MilmanEntrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?
Shoes of Prey joins David Jones to launch in-store sales booths
1:40PM | Friday, 25 January 2013 | Patrick StaffordShoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.
