In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.
Your customers want things explained in plain English – so why are you smothering them with jargon?
A company logo is one of the most important design decisions a business will ever make. Here are some tips to help you out.
A Melbourne-based startup is one of the stars of Apple’s latest advertisements.
Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.
When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.
Australia’s first cat café will soon open its doors after the owners announced they have found the “perfect location” nearby the popular Queen Victoria Market.
An Australian startup is turning to the adult services industry in an attempt to monetise its service.
If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.
Customers don’t trust businesses pushing personal information boundaries or selling it for financial benefit, says ADMA.
Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.
One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.
Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.
With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
The annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.
April Fools’ Day is a rallying call for the PR industry, which has whipped out would-be ideas for their clients. Here’s our pick of the five almost-stories that stood out.