Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets12:10AM | Thursday, 5 December 2013 | Rose Powell
Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.
Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.
By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.
The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.
Ashley Brown is on a mission: To kill the press release once and for all.
The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.
Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.
Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.
Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.
Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.
Today, Old Taskmaster is going to tell you a tale about a mythical creature some people claim exists, despite extensive evidence to the contrary.
Regular Taskmaster readers will remember John, the owner of the Super Rooster Cafe decided to shake up his business. So how is the new cafe menu faring?
As counter-intuitive as it seems, in some cases the best thing to do is to turn a customer down. Here’s how to know when your business can no longer meet your customer’s needs.
Establishing a small cohort of international brand ambassadors has been central to the rapid growth of Noa Ries’s fitness fashion brand, Vie Active, which is now growing 50% month-on-month.
Do you want to build a brand your customers will keep coming back to? It’s time to take a lesson from the doctor.
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
If you’re launching a tech start-up, it can be easy to fall into the trap of assuming your product will succeed on technical merit alone. Yet history shows an inferior technology can easily knock off a superior rival.
If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.