Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.
When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.
It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.
Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.
With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.
Well, here we are, in the weeks before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.
Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets12:10AM | Thursday, 5 December 2013 | Rose Powell
Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.
Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.
By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.
The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.
Ashley Brown is on a mission: To kill the press release once and for all.
The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.
Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.
Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.
Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.
Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.