“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
A Croatian start-up has embarked on an ambitious video campaign to attract Richard Branson’s attention, in a bid to get their hero to meet with them for advice, and possibly invest.
How to ensure your marketing messages and campaigns generate real results before you outlay money.
Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!
What if your products could revolutionise the way one of your customers did business?
There are some things in this world Old Taskmaster has little time for. Queues being chief among them.
Nostalgia is a powerful marketing tool. If you’re looking at connecting with your audience, Old Taskmaster says it might be worth considering some icons of Aussie kids TV.
Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.
Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.
Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.
As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.
Do you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.
It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.
Increasing numbers of full-time workers are exploring their own online retail start-ups, according to new research by online sales platform Bigcommerce.
It might not be music to everyone’s ears. However, the Taskmaster says Andrew Mason’s new business advice rock album might beat the competition when it comes to catchy viral grooves.
Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.
A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.
Earlier today, Old Taskmaster read about some new internet censorship laws – sorry, online media regulations – that have just come into force in Singapore. The laws raise an important issue for any business planning to trade overseas.