Marketing

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Six new year image boosters for your business

1:00AM | Tuesday, 28 January 2014 | Nina Hendy

This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

Limit the choices your customers have to make

1:54PM | Friday, 17 January 2014 | Walid El-Khoury

Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.

Make sure you have plenty of business cards – and they stand out!

1:31PM | Friday, 17 January 2014 | Taskmaster

Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.

Patience is not a virtue – and neither are queues

1:00AM | Wednesday, 15 January 2014 | Taskmaster

There are some things in this world Old Taskmaster has little time for. Queues being chief among them.

10 marketing tools and apps to make your life easier

1:25PM | Tuesday, 14 January 2014 | Amanda Jesnoewski

Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.

What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

1:00AM | Monday, 6 January 2014 | Rose Powell

The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 | Rose Powell

It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell

Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

Five marketing lessons from 99designs chief executive Patrick Llewellyn

12:28PM | Thursday, 12 December 2013 | Yolanda Redrup

With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.

It’s time for an end-of-year motivational push

12:00AM | Wednesday, 11 December 2013 | Taskmaster

Well, here we are, in the weeks before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.

Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets

12:10AM | Thursday, 5 December 2013 | Rose Powell

Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.

How to prevent dodgy sales practices in your business

12:00AM | Wednesday, 4 December 2013 | Taskmaster

Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.

It came from the flatlands: Why you need to pay attention to customer service

11:28PM | Thursday, 28 November 2013 | Taskmaster

By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

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