“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base3:41PM | Friday, 28 March 2014 | Taskmaster
It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?
Electronics startup superpower Kogan is setting up shop in New Zealand.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.
It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Unfortunately, it seems that there is very little someone needs to change in your work to call it their own. Thankfully, there are some ways you can protect your intellectual property.
Radio shock-jock Kyle Sandilands and Jackie O’s switch from 2Day FM to KiiS FM has paid off, as the pair have claimed the title once more of FM breakfast leaders.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
With a high traffic and low margin business to grow, the team at No Yelling quickly ruled out pay-per-click advertising and decided to invest their limited cash into boosting their SEO ranking.
No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.