Marketing

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What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

1:00AM | Monday, 6 January 2014 | Rose Powell

The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 | Rose Powell

It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell

Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

Five marketing lessons from 99designs chief executive Patrick Llewellyn

12:28PM | Thursday, 12 December 2013 | Yolanda Redrup

With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.

It’s time for an end-of-year motivational push

12:00AM | Wednesday, 11 December 2013 | Taskmaster

Well, here we are, in the weeks before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.

Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets

12:10AM | Thursday, 5 December 2013 | Rose Powell

Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.

How to prevent dodgy sales practices in your business

12:00AM | Wednesday, 4 December 2013 | Taskmaster

Earlier this week, the ACCC announced it is taking an energy company to court over its sales tactics. Here’s how to prevent the same thing happening to you.

It came from the flatlands: Why you need to pay attention to customer service

11:28PM | Thursday, 28 November 2013 | Taskmaster

By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

Organise a festival and promote local businesses

11:11PM | Monday, 25 November 2013 | Taskmaster

The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.

How the power of focus quadrupled this self-funded start-up’s sales

11:28AM | Monday, 25 November 2013 | Rose Powell

Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.

Hyperbolic language: This article will revolutionise the way you do business

11:50PM | Wednesday, 20 November 2013 | Bella Katz

Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

Don’t talk shop – at least, not all the time

11:51PM | Friday, 15 November 2013 | Taskmaster

You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.

Are you prospecting or just making noise?

11:09PM | Friday, 15 November 2013 | Greg Ferrett

A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.

Ethical supply chains: Why retailers need them and who is watching

11:09PM | Tuesday, 12 November 2013 | Yolanda Redrup

Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.

How do you measure success?

11:57AM | Tuesday, 12 November 2013 | Amanda Jesnoewski

Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.

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