Marketing

Latest

LATEST

Give 'em the razor, sell 'em the blades!

3:00AM | Tuesday, 4 March 2014 | Taskmaster

The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.

Don’t make claims you can’t deliver on – and hold the chilli!

2:56PM | Thursday, 27 February 2014 | Taskmaster

Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Cheesy popover lightboxes bite into customer experience

2:37PM | Thursday, 13 February 2014 | Taskmaster

Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.

So you think you can pitch? Lessons from a disaster!

2:00PM | Wednesday, 12 February 2014 | David Whitfield

At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

Ask an outsider

2:00AM | Tuesday, 4 February 2014 | Taskmaster

Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.

Simplicity and good presentation

1:43PM | Friday, 31 January 2014 | Taskmaster

By now, long-time Taskmaster readers will be familiar with the saga of John, the owner of the local chicken shop in Parts Unknown. Well, there’s a new chapter to the sad, sorry saga.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

A flat white and a Chiko roll: Why you shouldn’t bite off more than you can chew

1:00AM | Wednesday, 29 January 2014 | Taskmaster

The Taskmaster’s local chicken shop has decided it wants to be a cafe – with disastrous consequences.

Six new year image boosters for your business

1:00AM | Tuesday, 28 January 2014 | Nina Hendy

This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

Limit the choices your customers have to make

1:54PM | Friday, 17 January 2014 | Walid El-Khoury

Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.

loading...
loading...
loading...
loading...