Very long-time readers of this column will remember how, around this time last year, your humble correspondent declared May 3rd each year to be Capitalism Appreciation Day. Well, the wonderful day is back for 2014.
One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.
Facebook has released its first quarter results, announcing its net income has nearly tripled year-on-year to $US642 million ($A690m), up from $US219 million a year earlier.
With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
The annual raffle has long been a staple of Australian fundraising for not-for-profit groups. Of course, for Old Taskmaster, this presents a fantastic business opportunity at $2 a ticket – or three for $5.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.
April Fools’ Day is a rallying call for the PR industry, which has whipped out would-be ideas for their clients. Here’s our pick of the five almost-stories that stood out.
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
Googlers, Beliebers, Magicians, Little Monsters, Droogies or Yahoos: Naming your employees or user base3:41PM | Friday, 28 March 2014 | Taskmaster
It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?
Electronics startup superpower Kogan is setting up shop in New Zealand.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
In these days of content marketing, many knowledge workers are aware that they need to share their hard-won experience and ideas with the world. But can you do this while still making a decent living?
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
With the world becoming increasingly technology-driven and accelerated rates of online behavioural change becoming the norm, it is critical you have a strategy for building your business online.
It’s not easy to simultaneously offend and inspire the Taskmaster, yet one local businessperson has managed to do precisely that.
In the comments section of a recent column, your humble correspondent was called a “hipster”. As usual, Old Taskmaster is outraged.
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.