Marketing

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How to sell to the most elusive of creatures

11:00AM | Tuesday, 12 November 2013 | Taskmaster

Today, Old Taskmaster is going to tell you a tale about a mythical creature some people claim exists, despite extensive evidence to the contrary.

Return to the Super Rooster Cafe

11:42PM | Monday, 11 November 2013 | Taskmaster

Regular Taskmaster readers will remember John, the owner of the Super Rooster Cafe decided to shake up his business. So how is the new cafe menu faring?

Pulling the plug: When to fire your client

11:12PM | Friday, 8 November 2013 | Vanessa Emilio

As counter-intuitive as it seems, in some cases the best thing to do is to turn a customer down. Here’s how to know when your business can no longer meet your customer’s needs.

Growth strategy: Creating a community of international brand ambassadors

11:56PM | Thursday, 7 November 2013 | Rose Powell

Establishing a small cohort of international brand ambassadors has been central to the rapid growth of Noa Ries’s fitness fashion brand, Vie Active, which is now growing 50% month-on-month.

Dr Pepper’s lessons on brand loyalty

11:00AM | Thursday, 7 November 2013 | Taskmaster

Do you want to build a brand your customers will keep coming back to? It’s time to take a lesson from the doctor.

Make your tech attack ads interesting

11:00AM | Tuesday, 5 November 2013 | Taskmaster

Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.

The Amiga Video Toaster: Why superior technology doesn’t always win the day

11:00AM | Tuesday, 5 November 2013 | Taskmaster

If you’re launching a tech start-up, it can be easy to fall into the trap of assuming your product will succeed on technical merit alone. Yet history shows an inferior technology can easily knock off a superior rival.

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

A trick to try if you’re afraid of public speaking

10:22PM | Thursday, 31 October 2013 | Taskmaster

It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.

Five low-cost marketing tips for sole traders

10:33PM | Tuesday, 29 October 2013 | Nina Hendy

One of the great things about the internet is that you no longer need to spend a fortune on marketing. Here are five great ways to bolster your marketing plan in time for next year.

Colour coding your logo

10:09PM | Friday, 25 October 2013 | StartupSmart

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

Use it or lose it: Why you need to register your trademark

10:55PM | Friday, 25 October 2013 | Vanessa Emilio

Are you worried about someone stealing your business brand? Here are the steps you must take to make sure it’s protected.

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

Five tips for choosing your start-up name

10:32PM | Friday, 18 October 2013 | Vanessa Emilio

Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.

Seven tips to boost online sales

10:00AM | Friday, 18 October 2013 | Eddie Machaalani

Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge

10:09PM | Thursday, 17 October 2013 | Gavin Lower

Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.

Now a word from your local sponsor

10:00AM | Friday, 11 October 2013 | Taskmaster

Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.

Top five tips for start-ups to tap into the power of experiential marketing

10:00AM | Friday, 11 October 2013 | Rose Powell

Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tactic is booming as social media enables one-on-one connections more than ever before.

Time to organise your Christmas party!

10:03PM | Wednesday, 9 October 2013 | Taskmaster

Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.

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