Wednesday, 27 October 2010
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By
Oliver Milman
Giving away free samples to consumers is nothing new, but a business in Japan has taken this concept to new levels.
Wednesday, 27 October 2010
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By
Michelle Hammond
The consumer watchdog warns that new SMEs need to be careful in describing their products and services – bad publicity can stick.
Monday, 25 October 2010
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By
Oliver Milman
Why should farmers’ markets be confined to one location? An innovative business could find plenty of un-tapped areas and take advantage.
Friday, 22 October 2010
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By
Oliver Milman
A business academic has claimed under-pressure small firms should start increasing their prices or risk further damage to their profit margins.
Friday, 15 October 2010
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By
Michelle Hammond
A leading brand consultancy urges Australian small businesses to learn from the marketing mistakes of Tourism Australia.
Thursday, 14 October 2010
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By
Michelle Hammond
The aging population presents a promising business opportunity - educating seniors about computers and the internet.
Friday, 08 October 2010
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By
Oliver Milman
With the upheaval in the book publishing industry, a similar business that promotes, publishes or previews unsigned Australian authors could prove to be a winner.
Monday, 04 October 2010
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By
Gayle Bryant
Generation Y have a number of unique characteristics that small businesses should take the time getting to know if they want to market their products or services to them.
Friday, 01 October 2010
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By
Kate Sallai
The army of self-styled ‘social media gurus’ are well overdue for parody. A Bajillion Hits, supposedly a boutique social strategy and marketing consultancy, explains how you can read the entire internet.
Thursday, 30 September 2010
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By
The Taskmaster
One of the easiest ways to conduct market research is one that many companies choose to ignore – the old-fashioned customer survey.
Wednesday, 29 September 2010
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By
Oliver Milman
Entrepreneur Ruslan Kogan fires latest shot in his salvo against Harvey Norman by launching a range of low-cost home appliances.
Monday, 27 September 2010
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By
The Taskmaster
It pays not to forget the power of a bit of local marketing. Try joining your local sporting or community club.
Thursday, 23 September 2010
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By
Oliver Milman
You may have a stunningly brilliant range of products or offer clients the best service in town, but if no one knows about it, your business won’t succeed.
Thursday, 09 September 2010
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By
The Taskmaster
If you are really finding it hard to step up to the cold call, why not try what I like to call the “luke-warm” call.
Wednesday, 25 August 2010
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By
Nina Hendy
There's an old saying in marketing that those in the business know only too well – half of your advertising spend is wasted, but the trick is to figure out which half.
