Marketing
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McDonald’s unveils Australia Day campaign – here are three more standouts
1:17PM | Tuesday, 8 January 2013 | Michelle HammondMcDonald’s is attempting to add an Australian flavour to its image in the lead-up to Australia Day, as big brands continue to capitalise on the festivities, suggesting start-ups can do the same.
Improve your brand awareness in 2013
1:51PM | Tuesday, 8 January 2013 | TaskmasterAre you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.
Facebook’s Publishing Garage promises to rev up brands’ marketing
12:35PM | Friday, 21 December 2012 | Michelle HammondA new Facebook feature dubbed Publishing Garage will see the social media giant work with businesses to improve how they use the social media platform to market themselves.
What online shopping would be like in real life
12:20AM | Friday, 21 December 2012 | Oliver MilmanConsumer dollars may be flocking online, but would you really tolerate the web shopping experience in a physical store? This great Google video suggests maybe not.
Cashing in on the apocalypse: Five earth shattering marketing tactics
12:58PM | Wednesday, 19 December 2012 | Patrick StaffordWith the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.
Five major trends set to shape start-ups in 2013
12:33PM | Tuesday, 18 December 2012 | Oliver MilmanThe new year is nearly here – along with a number of trends that will fundamentally reshape the economy. Here are five major trends you need to keep an eye out for in 2013. BY OLIVER MILMAN.
Gumtree, Coles and ASOS top Google’s Australian brand rankings
12:54PM | Friday, 14 December 2012 | Michelle HammondGumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.
Final week targets
12:30PM | Friday, 14 December 2012 | TaskmasterWell, here we are, facing the final full week before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.
Take advantage of a slow news day
12:01PM | Thursday, 13 December 2012 | TaskmasterNothing good on TV over summer? Another slow news day? It’s time to use it to your advantage.
How to get Google ads working in your favour this Christmas
12:53PM | Thursday, 13 December 2012 | Ned DwyerYesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
How ‘retargeting’ can amplify your marketing budget
12:23PM | Wednesday, 12 December 2012 | Ned DwyerA useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
A festive lesson in pricing structures
12:06PM | Tuesday, 11 December 2012 | TaskmasterDon't let the tough exterior fool you – Old Taskmaster has a softer side. However, even Christmas generosity has limits.
MiiBrand’s Shop & Unlock promo looks to push online shoppers in-store
12:37PM | Wednesday, 5 December 2012 | Michelle HammondMobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.
The people who say “sorry I’m late…”
12:06PM | Wednesday, 5 December 2012 | TaskmasterThey say death, taxes and John Farnham comeback concerts are inevitable. However, when it comes to marketing, there is one inevitability you can control.
In pictures: Australia’s five key online spending trends
11:42PM | Thursday, 29 November 2012 | Oliver MilmanThe internet is revolutionising shopping forever. With the eCommerce sales peak expected between December 7th and 10th this year, here are charts illustrating five key trends you need to be aware of. BY OLIVER MILMAN.
No soup for you? Think again!
11:08PM | Thursday, 29 November 2012 | TaskmasterCustomers don’t care how bad your day has been; what they care about is good service.
Gerry Harvey says many retailers to collapse post-Christmas
11:04PM | Wednesday, 28 November 2012 | Patrick StaffordGerry Harvey has predicted gloomy times ahead for the retail industry, saying that while the upcoming Christmas will be a bright spot for many companies, the aftermath will be worse.
AANA prescribes regular social media monitoring
11:59PM | Wednesday, 28 November 2012 | Cara WatersThe Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
Selling online this Christmas? Be ready for December 7
11:53PM | Tuesday, 27 November 2012 | Michelle HammondOnline retailers will experience their highest volume of Christmas sales from December 7-10, according to a new survey, while sales for offline retailers will peak closer to Christmas Day.
Getting a return on your social media investment
11:11PM | Tuesday, 27 November 2012 | Leon GettlerSocial media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.
