If you’re launching a tech start-up, it can be easy to fall into the trap of assuming your product will succeed on technical merit alone. Yet history shows an inferior technology can easily knock off a superior rival.
If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.
It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.
One of the great things about the internet is that you no longer need to spend a fortune on marketing. Here are five great ways to bolster your marketing plan in time for next year.
As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.
Are you worried about someone stealing your business brand? Here are the steps you must take to make sure it’s protected.
Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.
Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.
Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.
Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.
Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tactic is booming as social media enables one-on-one connections more than ever before.
Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.
More businesses are hopeful of a profitable Christmas season despite a relatively downbeat year, with expectations rising to some of their highest levels of the past 12 months.
If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.
Over the weekend, BlackBerry attempted to roll out a version of its messaging app for Android and Apple. What happened next is a case study in how not to handle a major product launch.
The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.
Hundreds of social media and community managers are in Sydney for the Swarm Conference, which examines how to build communities online and what role these play in customer acquisition strategies.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.