McDonald’s is attempting to add an Australian flavour to its image in the lead-up to Australia Day, as big brands continue to capitalise on the festivities, suggesting start-ups can do the same.
Are you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.
A new Facebook feature dubbed Publishing Garage will see the social media giant work with businesses to improve how they use the social media platform to market themselves.
Consumer dollars may be flocking online, but would you really tolerate the web shopping experience in a physical store? This great Google video suggests maybe not.
With the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.
The new year is nearly here – along with a number of trends that will fundamentally reshape the economy. Here are five major trends you need to keep an eye out for in 2013. BY OLIVER MILMAN.
Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.
Well, here we are, facing the final full week before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.
Nothing good on TV over summer? Another slow news day? It’s time to use it to your advantage.
Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
Don't let the tough exterior fool you – Old Taskmaster has a softer side. However, even Christmas generosity has limits.
Mobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.
They say death, taxes and John Farnham comeback concerts are inevitable. However, when it comes to marketing, there is one inevitability you can control.
The internet is revolutionising shopping forever. With the eCommerce sales peak expected between December 7th and 10th this year, here are charts illustrating five key trends you need to be aware of. BY OLIVER MILMAN.
Customers don’t care how bad your day has been; what they care about is good service.
Gerry Harvey has predicted gloomy times ahead for the retail industry, saying that while the upcoming Christmas will be a bright spot for many companies, the aftermath will be worse.
The Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
Online retailers will experience their highest volume of Christmas sales from December 7-10, according to a new survey, while sales for offline retailers will peak closer to Christmas Day.
Social media is moving from buzz topic to becoming an essential element of any company’s communications and marketing strategy. But are companies seeing a return on investment yet? BY LEON GETTLER.