The biggest marketing mistake a start-up can make is relying on low prices to compete and attract new customers, says marketing consultant John Dwyer.
It’s the “grudge purchase” that no one wants to talk about, but it’s proving a prosperous sector for savvy 27-year-old businesswoman Aimee Marks.
Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.
From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them.
Want to grow your business? Be sharp, and make sure your customers aren’t stung by a bad experience.
How do you know your hospitality venue is up to scratch, especially when you aren’t around? From secret shoppers to open book audits, there are ways to find out.
Four founders of fast-growing start-ups have shared some of their secrets to online marketing success at the recent Startup Victoria conference, revealing that email is a key tool to apply.
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.
Occasional Butler, a peer-to-peer marketplace based in Melbourne, is expanding to Sydney as the first step in its national rollout.
The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.
A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.
Are video clips on the internet just a passing fad? If you think so, you could be missing a golden business opportunity.
Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.
Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.
Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.
Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.
Before he could open his eyes, the newborn son of Prince William and Catherine, the Duchess of Cambridge, had billions of eyes around the world awaiting his every move. Here's how to cash in.
Start-ups in the running to win $100,000 advertising advice share their biggest marketing challenges7:25PM | Tuesday, 23 July 2013 | Rose Powell
Three start-ups have been announced as finalists in the running to win up to $100,000 in marketing and strategic advice in a competition run by advertising firm Leo Burnett.
A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.