Marketing

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Don’t market based on price: It’s the biggest mistake you can make says marketing expert

8:00AM | Friday, 30 August 2013 | Rose Powell

The biggest marketing mistake a start-up can make is relying on low prices to compete and attract new customers, says marketing consultant John Dwyer.

How Aimee Marks created a new market in an established category

8:17PM | Wednesday, 21 August 2013 | Melinda Oliver

It’s the “grudge purchase” that no one wants to talk about, but it’s proving a prosperous sector for savvy 27-year-old businesswoman Aimee Marks.

Content marketing isn’t a buzz word, it’s here to stay

8:04PM | Tuesday, 20 August 2013 | Nina Hendy

Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.

Four marketing mistakes that could be costing you big money and business

8:23AM | Tuesday, 20 August 2013 | Amanda Jesnoewski

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them.

I’ve just been stung! How not to grow a business

8:16AM | Tuesday, 20 August 2013 | Jonathan Weinstock

Want to grow your business? Be sharp, and make sure your customers aren’t stung by a bad experience.

Good, bad and ugly: Feedback is everything when running a café or restaurant

8:21PM | Monday, 19 August 2013 | Trevor Jenkins

How do you know your hospitality venue is up to scratch, especially when you aren’t around? From secret shoppers to open book audits, there are ways to find out.

Five growth hacking tips from fast-growing international and Australian start-ups

8:00AM | Thursday, 15 August 2013 | Rose Powell

Four founders of fast-growing start-ups have shared some of their secrets to online marketing success at the recent Startup Victoria conference, revealing that email is a key tool to apply.

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

Use the right promotional tool to reach your target market

8:18PM | Tuesday, 13 August 2013 | Taskmaster

There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.

Small jobs marketplace Occasional Butler begins national rollout and expands to Sydney

8:00PM | Monday, 12 August 2013 | Rose Powell

Occasional Butler, a peer-to-peer marketplace based in Melbourne, is expanding to Sydney as the first step in its national rollout.

Make sure your business trademark is unique

8:50PM | Thursday, 8 August 2013 | Craig Yeung

The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.

Small Perth store takes on UK's Topshop in name battle

8:58PM | Thursday, 8 August 2013 | Melinda Oliver

A fashion retailer in Perth is battling it out with UK retail giant Arcadia Group, ahead of the expected launch of the UK Topshop brand in the city.

By the numbers: Why YouTube video clips matter for your business

8:15PM | Thursday, 1 August 2013 | Taskmaster

Are video clips on the internet just a passing fad? If you think so, you could be missing a golden business opportunity.

By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

Rapping Peter Strong: Keepin’ it real against red tape

7:17PM | Wednesday, 31 July 2013 | Taskmaster

Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

How to market like MailChimp and really get to know your clients to boost sales

7:44PM | Wednesday, 24 July 2013 | Rose Powell

Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.

How you can create a #royalbaby buzz about your business

7:00AM | Wednesday, 24 July 2013 | Melinda Oliver

Before he could open his eyes, the newborn son of Prince William and Catherine, the Duchess of Cambridge, had billions of eyes around the world awaiting his every move. Here's how to cash in.

Start-ups in the running to win $100,000 advertising advice share their biggest marketing challenges

7:25PM | Tuesday, 23 July 2013 | Rose Powell

Three start-ups have been announced as finalists in the running to win up to $100,000 in marketing and strategic advice in a competition run by advertising firm Leo Burnett.

Gmail redesign could make marketing more difficult

7:30PM | Friday, 19 July 2013 | Myriam Robin

A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.

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