The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.
Consumers buy more from businesses with loyalty programs and choose businesses that have a program compared to those without, according to a study by Directivity and Citrus.
Recently, inner city elites and suburban aspirationals have dominated the national conversation. So which demographic will you primarily sell to?
A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.
With social video site YouTube celebrating its eighth birthday, it’s time to look at five key ways the site can help your business.
Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.
The Australian tourism industry is rebounding as more international visitors are making the voyage overseas and those figures are set to improve with the dollar now heading below parity.
Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.
SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.
From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.
When a giant parasol ride appears in a car park, you know Old Taskmaster has a big event planned. Perhaps it’s a concept you could slide into your calendar?
Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.
If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.
Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.
Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.
Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.
In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.
Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new poll that found that less than 10% of restaurant owners have mobile-optimised websites.
Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.