The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
Bathroom component manufacturer and e-commerce start-up Allure Bathrooms has received $1.5 million in growth capital from the Disruptive Investment Group, which will take 40% equity in the business.
Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.
One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.
In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.
When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.
Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.
At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.
Your products will end up looking very different depending on which team is put in charge.
Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.
Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.
The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.
Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.
By now, long-time Taskmaster readers will be familiar with the saga of John, the owner of the local chicken shop in Parts Unknown. Well, there’s a new chapter to the sad, sorry saga.
Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.
The Taskmaster’s local chicken shop has decided it wants to be a cafe – with disastrous consequences.