Marketing

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The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

A trick to try if you’re afraid of public speaking

10:22PM | Thursday, 31 October 2013 | Taskmaster

It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.

Five low-cost marketing tips for sole traders

10:33PM | Tuesday, 29 October 2013 | Nina Hendy

One of the great things about the internet is that you no longer need to spend a fortune on marketing. Here are five great ways to bolster your marketing plan in time for next year.

Colour coding your logo

10:09PM | Friday, 25 October 2013 | StartupSmart

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

Use it or lose it: Why you need to register your trademark

10:55PM | Friday, 25 October 2013 | Vanessa Emilio

Are you worried about someone stealing your business brand? Here are the steps you must take to make sure it’s protected.

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

Five tips for choosing your start-up name

10:32PM | Friday, 18 October 2013 | Vanessa Emilio

Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.

Seven tips to boost online sales

10:00AM | Friday, 18 October 2013 | Eddie Machaalani

Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

Viral videos help, but razor-sharp products give Dollar Shave Club its marketing edge

10:09PM | Thursday, 17 October 2013 | Gavin Lower

Dollar Shave Club launched last year in the US with a video ad that went viral, racking up nearly 12 million views so far on YouTube.

Now a word from your local sponsor

10:00AM | Friday, 11 October 2013 | Taskmaster

Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.

Top five tips for start-ups to tap into the power of experiential marketing

10:00AM | Friday, 11 October 2013 | Rose Powell

Referring to experiential marketing as the ‘one plus one equals three’ effect, branding expert Meredith Cranmer says the marketing tactic is booming as social media enables one-on-one connections more than ever before.

Time to organise your Christmas party!

10:03PM | Wednesday, 9 October 2013 | Taskmaster

Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.

Businesses and retailers expecting merry profits this Christmas

10:26PM | Tuesday, 1 October 2013 | Patrick Stafford

More businesses are hopeful of a profitable Christmas season despite a relatively downbeat year, with expectations rising to some of their highest levels of the past 12 months.

Trademark registration for start-ups: The basics

10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor

If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.

The BlackBerry Messenger fiasco: How not to handle a major product launch

9:09PM | Monday, 23 September 2013 | Taskmaster

Over the weekend, BlackBerry attempted to roll out a version of its messaging app for Android and Apple. What happened next is a case study in how not to handle a major product launch.

Eight key tips to selling online – without being slimy

9:51PM | Monday, 23 September 2013 | Adam Franklin

The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.

Three tips for online community management that boost sales and improve products

9:13AM | Wednesday, 18 September 2013 | Rose Powell

Hundreds of social media and community managers are in Sydney for the Swarm Conference, which examines how to build communities online and what role these play in customer acquisition strategies.

Six ways to generate publicity (that you may not have tried)

9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski

Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.

How to speak designer: 99designs executive shares his tips for getting the best out of designers

9:19PM | Thursday, 12 September 2013 | Rose Powell

Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.

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