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Colour coding your logo

Friday, 25 October 2013 | By StartupSmart

Creating a logo for your business isn’t as simple as choosing a funky font and attaching it to a cool graphic.

 

Its colour will also be a key consideration.

 

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

 

Want to appear exciting? Choose red. Trusting? Go blue.

 

They call it “colour psychology”, and is something you might want to get your head around.

 

Click the infographic below to enlarge:

 

brand-colours-445