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Small Business Advice: What Type of Marketing Should you Use? - Business Plan

What type of marketing should I use?

The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.


Once you understand your audience and their age, you’ll then be able to identify what types of marketing you can use.


That can range from print to radio, and can incorporate anything from email marketing to online visual advertising.


Your marketing will also be dictated by your budget and what you can afford to do. You should make a priority list by identifying the marketing methods by which you’ll get the most for your money.


You should also investigate the use of social media. Setting up Facebook and Twitter accounts doesn’t cost anything, and being able to talk with your customers directly will help spread the word about your business.

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If you are not sure where to start I always find that profiling your ideal customer is a great place to start. What does he/she look like, what are their problems, where do they live, what do they read etc. Once you have a good handle on that you can start to work out the best way to attract them with messaging and where to find them. Here is my ideal customer form that might help with that profiling exercise. ideal customer exercise.doc
danmac30 , October 16, 2010
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