Online and email marketing
Thursday, 23 February 2012
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By
Email marketing is one of the cheapest and fastest forms of advertising available for start-ups, so it’s no wonder more businesses are looking to this rapid and effective platform.
Thursday, 23 February 2012
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By
It’s all well and good telling customers your business has a website, but much of your traffic will come from random users searching for a topic on Google or another search engine.
Thursday, 23 February 2012
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By
Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to which you can direct users and potential customers.
Thursday, 23 February 2012
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By
Simply operating online isn’t enough to keep your business afloat. You need to market your business online through a dedicated website, visual advertising and SEO.
Thursday, 16 February 2012
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By
Michelle Hammond
Domino’s Pizza has recorded a 23% half-year profit, thanks in part to the success of its mobile app, suggesting start-ups can learn from companies that use their apps to help generate sales.
Thursday, 09 February 2012
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By
Oliver Milman
Start-ups' email marketing often fails to cut through customers' overflowing inboxes. Here are five top ways to sharpen your message. BY OLIVER MILMAN.
Monday, 06 February 2012
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By
Michelle Hammond
About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.
Friday, 03 February 2012
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By
Michelle Hammond
Creating a new concept in any industry is no mean feat, but when you’re operating in a highly competitive market such as customer loyalty programs, the stakes are even higher. As Centryc Solutions founder Dave Aicken discovered. BY MICHELLE HAMMOND.
Thursday, 02 February 2012
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By
Michelle Hammond
Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.
Tuesday, 17 January 2012
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By
Michelle Hammond
Small businesses have been urged to build their presence within Facebook, following a new global report revealing advertisers who keep traffic within Facebook can reduce cost-per-clicks by 45%.
Thursday, 12 January 2012
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By
Michelle Hammond
Electronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
Thursday, 12 January 2012
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By
Oliver Milman
It’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you will be plastered approvingly across billboards and the internet in double-quick time. BY OLIVER MILMAN.
Wednesday, 11 January 2012
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By
Michelle Hammond
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Tuesday, 10 January 2012
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By
Michelle Hammond
An advertising expert says small businesses need to decide whether they can justify the cost of the new domain name regime, which will open up to include company names and brands as of this week.
Monday, 12 December 2011
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By
Matty Soccio
Mobile is one of the most personal media devices that consumers interact with today, which is what makes it so incredibly difficult as a marketing tool to get right.
Tuesday, 06 December 2011
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By
Michelle Hammond
Businesses need to ensure their social media campaigns are tailored to suit clients’ needs, experts say, with a new survey showing almost a third of consumers rank social media as one of their least trusted marketing channels.
Tuesday, 06 December 2011
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By
Michelle Hammond
Online retailers have been urged to match their mobile commerce strategies with their customers, with new research identifying Australian online shoppers as increasingly sophisticated mobile users.
Tuesday, 29 November 2011
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By
Michelle Hammond
Businesses that create content based on popular search terms must ensure they have a relevant tie-in, an expert advises, after Yahoo!7 released its search trend data for 2011.
Wednesday, 23 November 2011
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By
Michelle Hammond
Retailers should have their online Christmas campaigns ready for December 4, when the window for international online retailers shipping to Australia starts to close and searches for local retailers kick in, according to Google's retail chief.
Thursday, 17 November 2011
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By
Michelle Hammond
More than 60% of the world’s top 100 brands have already created Google+ pages, according to US-based SEO firm BrightEdge, but the pages appear to be having little impact on consumers.
Friday, 04 November 2011
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By
Michelle Hammond
Sense Event Group founders Anthony Halprin and Mark Bennedick reveal some of the changes they implemented to their business to avoid getting stuck on the “hamster wheel”.
Friday, 04 November 2011
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By
Craig Hodges
The simple answer to this question is yes, most definitely.
Monday, 10 October 2011
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By
Michelle Hammond
A new iPhone app that enables shoppers to act as in-store “spies” is being hailed as a valuable tool for retailers, but an industry expert says the app cannot replace the value of real-life mystery shoppers.
Monday, 03 October 2011
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By
Michelle Hammond
Start-ups have been reminded of the perils of advertising on group-buying sites, after an attractive deal for Havaianas thongs led to a severe backlog of deliveries, angering customers.
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