Online and email marketing

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Five easy ways to bolster your online sales

3:39PM | Tuesday, 17 March 2015 | Nina Hendy

You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.

Australian e-tailers cash in on growing digital demand as Aussies splash out $16.6 billion online

3:22PM | Thursday, 5 March 2015 | Kirsten Robb

Online Australian retailers are cashing in on the increasing demand for online sales, as figures released yesterday show Australians spent a record $16.6 billion online in the year to January 2015.

Email is still a problem that Google and others are happy to keep that way

2:55PM | Monday, 23 February 2015 |  David Glance

Although perhaps not surprising, the fact that we will continue to have to deal with unmanageable amounts of email is a testament to the fact that behaviour significantly lags technology.

Ruslan Kogan explains why he’s expanding into 15 new categories

1:15PM | Thursday, 8 January 2015 | Kirsten Robb

Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.

Meet the startup trying to create the Spotify for media content

11:16PM | Thursday, 20 November 2014 | Kye White

Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.

Click Frenzy’s back: Will it avoid internet melt down this time?

11:43PM | Tuesday, 18 November 2014 | Kirsten Robb

As Click Frenzy launches for its third year tonight, its organisers are hoping it’s a case of third time’s a charm for the beleaguered online shopping event.

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

Seven ways to become a world-class business blogger

9:00PM | Tuesday, 23 September 2014 | Jeff Bullas

Becoming a successful business blogger is a lot harder than many people think and overnight successes are rare.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

How the internet was a big reset button for business

7:55PM | Thursday, 24 July 2014 | Paul Wallbank

In the age of the web, business is like a petri dish says internet pioneer and Cluetrain Manifesto author Doc Searls.

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Square signals it’s coming to Australia, small business set to benefit

1:13PM | Wednesday, 29 January 2014 | Yolanda Redrup

Mobile payments company Square, founded by Twitter co-founder Jack Dorsey, is rumoured to be coming to Australia, potentially providing small businesses with an easy in-store payment solution.

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