Online and email marketing
As mobile technology saturates the Australian market, it’s now necessary to make sure your website is mobile-friendly.
One of the most effective ways to create a positive perception of your brand is to tell your stories using blogging.
The ability to buy products directly from a video presentation may not be new but shoppable video is about to reach a critical tipping point.
There’s a fundamental shift in the role marketing is playing in business strategies with digital more important than ever.
Described as the largest online shopping survey in Australia, Australia Post's findings reveal a range of current consumer attitudes.
If you want to reach your audience effectively on social media advertising is now a must.
Being genuine and adding value is the key to getting the most out of advertising on Twitter.
Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.
You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.
Online Australian retailers are cashing in on the increasing demand for online sales, as figures released yesterday show Australians spent a record $16.6 billion online in the year to January 2015.
Although perhaps not surprising, the fact that we will continue to have to deal with unmanageable amounts of email is a testament to the fact that behaviour significantly lags technology.
Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.
Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.
As Click Frenzy launches for its third year tonight, its organisers are hoping it’s a case of third time’s a charm for the beleaguered online shopping event.
Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.
Becoming a successful business blogger is a lot harder than many people think and overnight successes are rare.
Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.
Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.
In the age of the web, business is like a petri dish says internet pioneer and Cluetrain Manifesto author Doc Searls.
It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.