Online and email marketing

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Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

Seven ways to become a world-class business blogger

9:00PM | Tuesday, 23 September 2014 | Jeff Bullas

Becoming a successful business blogger is a lot harder than many people think and overnight successes are rare.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

How the internet was a big reset button for business

7:55PM | Thursday, 24 July 2014 | Paul Wallbank

In the age of the web, business is like a petri dish says internet pioneer and Cluetrain Manifesto author Doc Searls.

Testimonials and reviews: Keep it real

7:53PM | Thursday, 17 July 2014 | Vanessa Emilio

It’s hard to deny the power of online testimonials. However, there are three things you need to know before you start posting fake reviews.

The seven things not to do when sending emails to customers, clients and prospects

7:46PM | Tuesday, 15 July 2014 | Joel Montgomery

Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business.

Mondelez brands pick their Aussie startup partners for Mobile Futures

7:05PM | Monday, 14 July 2014 | StartupSmart

Mondelez International has announced its five startup partners for its Mobile Futures program.

When net promoter scores turn absurd

3:00AM | Wednesday, 26 March 2014 | Taskmaster

Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.

Bigcommerce launches new features inspired by their start-up clients

2:00AM | Thursday, 27 February 2014 | Rose Powell

One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.

Which team will get to have the final say?

2:00AM | Wednesday, 12 February 2014 | Taskmaster

Your products will end up looking very different depending on which team is put in charge.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Square signals it’s coming to Australia, small business set to benefit

1:13PM | Wednesday, 29 January 2014 | Yolanda Redrup

Mobile payments company Square, founded by Twitter co-founder Jack Dorsey, is rumoured to be coming to Australia, potentially providing small businesses with an easy in-store payment solution.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video

1:00AM | Wednesday, 22 January 2014 | Taskmaster

Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell

Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

Make your tech attack ads interesting

11:00AM | Tuesday, 5 November 2013 | Taskmaster

Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.

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