Online and email marketing
Latest
LATEST
Which team will get to have the final say?
11:02PM | Thursday, 21 November 2013 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
Make your tech attack ads interesting
11:00AM | Tuesday, 5 November 2013 | Taskmaster
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
Seven tips to boost online sales
10:00AM | Friday, 18 October 2013 | Eddie Machaalani
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
PayPal launches new campaign helping SMEs improve their digital know-how
10:45PM | Thursday, 17 October 2013 | Yolanda Redrup
Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.
When net promoter scores turn absurd
10:37PM | Thursday, 10 October 2013 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Six ways to generate publicity (that you may not have tried)
9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
How to speak designer: 99designs executive shares his tips for getting the best out of designers
9:19PM | Thursday, 12 September 2013 | Rose Powell
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
How to master brand and online reviews to boost your business: Tips from an insider
9:32PM | Friday, 6 September 2013 | Rose Powell
Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.
Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video
9:31PM | Tuesday, 3 September 2013 | Taskmaster
Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.
Content marketing isn’t a buzz word, it’s here to stay
8:04PM | Tuesday, 20 August 2013 | Nina Hendy
Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.
Managing bad news and big product announcements
8:38PM | Wednesday, 14 August 2013 | Taskmaster
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
Use the right promotional tool to reach your target market
8:18PM | Tuesday, 13 August 2013 | Taskmaster
There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.
Rapping Peter Strong: Keepin’ it real against red tape
7:17PM | Wednesday, 31 July 2013 | Taskmaster
Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.
The good, the bad and the ugly of finding a web designer
7:28PM | Friday, 26 July 2013 | Vanessa Emilio
Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.
How to market like MailChimp and really get to know your clients to boost sales
7:44PM | Wednesday, 24 July 2013 | Rose Powell
Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.
Gmail redesign could make marketing more difficult
7:30PM | Friday, 19 July 2013 | Myriam Robin
A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.
IAB declares Facebook comments don’t constitute advertising
7:07PM | Thursday, 18 July 2013 | Patrick Stafford
The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.
Six ways time-poor entrepreneurs can get more mileage from content marketing
7:13PM | Friday, 12 July 2013 | Adam Franklin
Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.
The five elements of successful marketing
7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski
How to ensure your marketing messages and campaigns generate real results before you outlay money.
Are you making these three mistakes on Twitter?
6:18PM | Friday, 28 June 2013 | Adam Franklin
Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!
