Online and email marketing
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LATEST
When net promoter scores turn absurd
3:00AM | Wednesday, 26 March 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Bigcommerce launches new features inspired by their start-up clients
2:00AM | Thursday, 27 February 2014 | Rose Powell
One of Australia’s hottest start-ups, e-commerce platform Bigcommerce has today released Bigcommerce Next, a series of aesthetic, marketing and app features to drive traffic to online stores.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
Why Australians love marketplace start-ups and why they work well here
2:17AM | Thursday, 6 February 2014 | Rose Powell
The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.
The biggest mistake with web marketing (and how to avoid it)
1:39PM | Wednesday, 29 January 2014 | Adam Franklin
Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.
Square signals it’s coming to Australia, small business set to benefit
1:13PM | Wednesday, 29 January 2014 | Yolanda Redrup
Mobile payments company Square, founded by Twitter co-founder Jack Dorsey, is rumoured to be coming to Australia, potentially providing small businesses with an easy in-store payment solution.
Google announces search update, starts rolling out additional information feature in search results
1:10AM | Friday, 24 January 2014 | Andrew Sadauskas
Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.
Mobile commerce visionary Tomi Ahonen on the newest mass media: You must watch this video
1:00AM | Wednesday, 22 January 2014 | Taskmaster
Are you thinking about developing an Android or iPhone app? Or perhaps you’re looking for a great business idea? If so, here’s one video you absolutely must watch.
Important (and simple) web metrics for entrepreneurs
1:18PM | Friday, 10 January 2014 | Adam Franklin
When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.
Six usability mistakes businesses make with their web copy
1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
Four ways to get your business in front of mobile customers
12:07AM | Tuesday, 17 December 2013 | Vaughan Rowsell
Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.
Make your tech attack ads interesting
11:00AM | Tuesday, 5 November 2013 | Taskmaster
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
Seven tips to boost online sales
10:00AM | Friday, 18 October 2013 | Eddie Machaalani
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
PayPal launches new campaign helping SMEs improve their digital know-how
10:45PM | Thursday, 17 October 2013 | Yolanda Redrup
Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.
Six ways to generate publicity (that you may not have tried)
9:23PM | Tuesday, 17 September 2013 | Amanda Jesnoewski
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
How to speak designer: 99designs executive shares his tips for getting the best out of designers
9:19PM | Thursday, 12 September 2013 | Rose Powell
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
How to master brand and online reviews to boost your business: Tips from an insider
9:32PM | Friday, 6 September 2013 | Rose Powell
Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.
Content marketing isn’t a buzz word, it’s here to stay
8:04PM | Tuesday, 20 August 2013 | Nina Hendy
Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.
Managing bad news and big product announcements
8:38PM | Wednesday, 14 August 2013 | Taskmaster
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
Use the right promotional tool to reach your target market
8:18PM | Tuesday, 13 August 2013 | Taskmaster
There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.
