Online and email marketing

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How to master brand and online reviews to boost your business: Tips from an insider

9:32PM | Friday, 6 September 2013 | Rose Powell

Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.

Content marketing isn’t a buzz word, it’s here to stay

8:04PM | Tuesday, 20 August 2013 | Nina Hendy

Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.

Managing bad news and big product announcements

8:38PM | Wednesday, 14 August 2013 | Taskmaster

Do you have an announcement to make? If so, the timing of when you release your bad news is critical.

Use the right promotional tool to reach your target market

8:18PM | Tuesday, 13 August 2013 | Taskmaster

There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.

Rapping Peter Strong: Keepin’ it real against red tape

7:17PM | Wednesday, 31 July 2013 | Taskmaster

Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.

The good, the bad and the ugly of finding a web designer

7:28PM | Friday, 26 July 2013 | Vanessa Emilio

Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.

How to market like MailChimp and really get to know your clients to boost sales

7:44PM | Wednesday, 24 July 2013 | Rose Powell

Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.

Gmail redesign could make marketing more difficult

7:30PM | Friday, 19 July 2013 | Myriam Robin

A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.

IAB declares Facebook comments don’t constitute advertising

7:07PM | Thursday, 18 July 2013 | Patrick Stafford

The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

Are you a true omni-channel retailer?

5:30PM | Wednesday, 29 May 2013 | Taskmaster

The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

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