Online and email marketing
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.
Earlier today, Microsoft was criticised for attacking Apple in a recent ad. However, as the Taskmaster discovered, attack ads are far from a new phenomenon in the tech industry.
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
Jason Sew Hoy, the chief operations officer for 99designs, reveals the best way to encourage designers to create the kind of results you’re after.
Start-ups who work closely with their first 100 customers, encourage online reviews and manage bad online reviews can significantly increase their business, according to the founder of one of Australia’s leading business review sites.
Online consumers want to be presented with interesting new content, not mindless advertising. Thankfully, reaching potential customers by creating engaging customised media is easier than you might think.
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.
Council of Small Business of Australia executive director Peter Strong has uploaded a rap video on YouTube. Old Taskmaster decided it’s time to get down with the street – federal style.
Especially if you’re launching your first business, finding a web designer can be daunting. Here’s the good, the bad and the ugly of web design – and how to find the right one for you.
Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.
A new Gmail redesign means marketing emails will no longer appear on the front page of people’s inboxes by default, potentially decreasing the effectiveness of email marketing to Google apps users.
The Interactive Advertising Bureau has given its official view regarding ‘comments’ on social media, following confusion about exactly what constitutes advertising.
Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.
How to ensure your marketing messages and campaigns generate real results before you outlay money.
Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!
The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.