Online and email marketing

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The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Are you making these three mistakes on Twitter?

6:18PM | Friday, 28 June 2013 | Adam Franklin

Twitter for business can be an absolute minefield and there are three common mistakes that can prevent you from achieving success. Please double check that you’re not a disaster waiting to happen!

Are you a true omni-channel retailer?

5:30PM | Wednesday, 29 May 2013 | Taskmaster

The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

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