Online and email marketing
Friday, 28 January 2011
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By
Michelle Hammond
A new report reveals mobile internet devices will outsell desktop personal computers this year, prompting a shift in the way businesses operate and advertise.
Thursday, 27 January 2011
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By
Michelle Hammond
User-generated Facebook content will soon be turned into advertising, with the social media site announcing a new “sponsored story” option for advertisers.
Wednesday, 19 January 2011
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By
Michelle Hammond
US start-up and online publisher the Cheezburger Network, which is behind the LOLcats internet meme, has secured $30 million in funding from a group of leading investors.
Friday, 14 January 2011
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By
Michelle Hammond
Start-ups should refrain from becoming over-reliant on Facebook as a means of promoting their competitions, according to a promotions marketing specialist.
Tuesday, 14 December 2010
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By
Michelle Hammond
Google has released its top five tips for small businesses to secure online sales over the Christmas period, saying it’s not too late to take advantage of the last-minute shopping rush.
Monday, 13 December 2010
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By
Michelle Hammond
According to a new survey, nearly half of Australia’s marketing professionals are expecting to increase their marketing budget in 2011.
Thursday, 02 December 2010
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By
Michelle Hammond
Chris Hughes, co-founder of Facebook, has launched a venture aimed at the growing online charity market.
Thursday, 18 November 2010
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By
Michelle Hammond
Buying and selling online was once reserved for the tech savvy, but it’s now expected by customers and therefore a necessity for businesses.
Tuesday, 16 November 2010
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By
Michelle Hammond
Start-ups look set to benefit further from professional online network LinkedIn, which now enables businesses to promote their products and services and capitalise on referrals.
Monday, 08 November 2010
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By
Michelle Hammond
A new survey reveals nearly two thirds of Australians cannot distinguish paid search engine listings from natural results.
Wednesday, 03 November 2010
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By
The Taskmaster
Get tweeting to make yourself a valued source of news in your industry – and build your brand
Friday, 29 October 2010
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By
The Taskmaster
Instead of sending sales and special offer emails, add a bit of value by linking to articles about your industry and commenting on recent developments.
Friday, 29 October 2010
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By
Michelle Hammond
Expert warns word of mouth on revamped site can spell bad news for businesses.
Friday, 22 October 2010
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By
Amelie Mills
Ahead of the upcoming Australian release of The Social Network, screenwriter Aaron Sorkin discusses the rise of Facebook, one of the world’s most successful online brands.
Monday, 18 October 2010
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By
Michelle Hammond
A new report suggests start-ups looking to secure mothers as their primary customer base should focus their marketing efforts on specialist websites and online forums.
Tuesday, 12 October 2010
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By
Oliver Milman
A new report predicts email will soon be ‘dead’ as a method for businesses to reach the youth market.
Thursday, 23 September 2010
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By
The Taskmaster
It’s time to make your debut on the global stage by putting a video up on YouTube.
Thursday, 16 September 2010
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By
Patrick Stafford
By listing your business on Google Maps with some general keywords, you’ll attract customers in your area.
A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...
You have spent many months building out your product, testing your MVP and refining your marketing funnels, now it's time to take this bad boy to the next...
Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...
Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...
Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...
