Online and email marketing



Businesses to go direct to influencers: Jules Lund launches Tribe

9:59PM | Tuesday, 29 September 2015 | Cara Waters

TV and radio star Jules Lund is launching an app this week which aims to connect businesses directly with social media influencers.

Tips for mobile-friendly website design

8:44PM | Friday, 7 August 2015 | Raeleen Hooper

As mobile technology saturates the Australian market, it’s now necessary to make sure your website is mobile-friendly.

Blogging tips to build your business

7:12PM | Friday, 31 July 2015 | Catriona Pollard

One of the most effective ways to create a positive perception of your brand is to tell your stories using blogging.

Shoppable video comes of age

7:23PM | Wednesday, 29 July 2015 | Cara Waters

The ability to buy products directly from a video presentation may not be new but shoppable video is about to reach a critical tipping point.

Top five challenges in digital marketing

7:45PM | Tuesday, 28 July 2015 | Cara Waters

There’s a fundamental shift in the role marketing is playing in business strategies with digital more important than ever.

Value for money driving online shopping, free shipping helps: Australia Post survey

7:11PM | Friday, 24 July 2015 | Renee Thompson

Described as the largest online shopping survey in Australia, Australia Post's findings reveal a range of current consumer attitudes.

Why social media advertising could be a better option than search advertising

6:10PM | Wednesday, 24 June 2015 | Michelle Gamble

If you want to reach your audience effectively on social media advertising is now a must.

The two things you need to know to make Twitter advertising work

6:19PM | Monday, 15 June 2015 | Kye White

Being genuine and adding value is the key to getting the most out of advertising on Twitter.

Five things every entrepreneur should do to ensure digital marketing success

4:04PM | Friday, 24 April 2015 | Tom Sadler

Every entrepreneur knows that they should be using digital marketing to grow their business but many are intimidated by the jargon and complexity of the industry.

Five easy ways to bolster your online sales

3:39PM | Tuesday, 17 March 2015 | Nina Hendy

You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.

Australian e-tailers cash in on growing digital demand as Aussies splash out $16.6 billion online

3:22PM | Thursday, 5 March 2015 | Kirsten Robb

Online Australian retailers are cashing in on the increasing demand for online sales, as figures released yesterday show Australians spent a record $16.6 billion online in the year to January 2015.

Email is still a problem that Google and others are happy to keep that way

2:55PM | Monday, 23 February 2015 |  David Glance

Although perhaps not surprising, the fact that we will continue to have to deal with unmanageable amounts of email is a testament to the fact that behaviour significantly lags technology.

Ruslan Kogan explains why he’s expanding into 15 new categories

1:15PM | Thursday, 8 January 2015 | Kirsten Robb

Online electronics retailer Kogan has quietly launched at least 10 new private label brands, expanding into categories such as pet supplies, camping and outdoors, men’s grooming, health and wellbeing, and children’s wear.

Meet the startup trying to create the Spotify for media content

11:16PM | Thursday, 20 November 2014 | Kye White

Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.

Click Frenzy’s back: Will it avoid internet melt down this time?

11:43PM | Tuesday, 18 November 2014 | Kirsten Robb

As Click Frenzy launches for its third year tonight, its organisers are hoping it’s a case of third time’s a charm for the beleaguered online shopping event.

Australian online fashion startup cottons on to global market with $1.1 million seed funding round

10:21PM | Friday, 17 October 2014 | Andrew Sadauskas

Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.

Seven ways to become a world-class business blogger

9:00PM | Tuesday, 23 September 2014 | Jeff Bullas

Becoming a successful business blogger is a lot harder than many people think and overnight successes are rare.

Australia front runner in e-commerce race: report

8:18PM | Monday, 25 August 2014 | Kirsten Robb

Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation

DIY becomes Do It For You: Tiger Pistol finds businesses need more help in social marketing

8:26PM | Monday, 11 August 2014 | Bronwen Clune

Melbourne-based social marketing startup Tiger Pistol, which existed primarily as a DIY platform for small businesses, has launched a Do It For You package, making it the first platform in the world to help small businesses with a full social marketing suite that includes organic, advertising and reputation management.

How the internet was a big reset button for business

7:55PM | Thursday, 24 July 2014 | Paul Wallbank

In the age of the web, business is like a petri dish says internet pioneer and Cluetrain Manifesto author Doc Searls.