Public relations advice for startups

1:26PM | Monday, 19 January 2015 | Kye White

Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.

Freelancer messenger app gets the wearable treatment

7:26PM | Friday, 11 July 2014 | Bronwen Clune

Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.

Cybercrime on the increase with companies failing to keep up

4:54AM | Wednesday, 23 April 2014 | StartupSmart

Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.

Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium

7:13PM | Thursday, 25 July 2013 | Rose Powell

If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.

Six tips to help you build your media list

5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski

Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

Read some business blogs

2:51PM | Tuesday, 19 February 2013 | Taskmaster

Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.

Is there any difference between an online marketing plan and a general one?

2:44PM | Friday, 15 February 2013 | Amanda Watts

When it comes to marketing, the medium is not always the message.

Creating your first social media strategy

2:55PM | Tuesday, 12 February 2013 | Alexandra Cain

Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.

Send your staff to the sales coalface

2:44PM | Thursday, 7 February 2013 | Taskmaster

Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!

Thinking of launching an online retailer? Meet Gerry Harvey

2:23PM | Wednesday, 6 February 2013 | Taskmaster

Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.

Super Bowl 2013: The marketing trends, and five early ads

2:35PM | Monday, 4 February 2013 | Patrick Stafford

With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.

The seven secrets to pitching to new clients

1:32PM | Tuesday, 29 January 2013 | Michelle Bowden

Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.

Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords

1:28PM | Thursday, 24 January 2013 | Taskmaster

Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.

How to write a media release that attracts media attention

12:11PM | Tuesday, 4 December 2012 | Amanda Jesnoewski

One of the best ways to publicise your business is to get it mentioned in a major publication. Here are eight keys to creating a press release that gets published. BY AMANDA JESNOEWSKI.

Be a social media maverick and switch away from Facebook

11:53PM | Wednesday, 14 November 2012 | Taskmaster

After the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?

Avoid industry jargon

11:04PM | Wednesday, 7 November 2012 | Taskmaster

A couple of years ago, Old Taskmaster had a sales meeting with a phone company. The experience led to a new hang up over industry jargon.

Five basic PR blunders every start-up needs to avoid

10:44PM | Thursday, 25 October 2012 | Jules Brooke

Last week, Google issued an uncompleted media release with the line “Pending Larry Quote” at the top. Here are five steps to avoid a similar PR blunder at your start-up. BY JULES BROOKE.

Google suffers triple PR disaster as earnings report "pending Larry quote" leaked early

10:04PM | Friday, 19 October 2012 | Patrick Stafford

It's been a bad day at Google, but Larry Page still managed to stay upbeat.