This former journalist works to empower startups and help them effectively promote themselves.
Mark Zuckerberg refuted claims the company valued the lives of Westerners more than those in places like Beirut.
More than two months after the New York Times published a highly critical article on the workplace conditions and culture of Amazon, the feud between the two companies has been reignited.
A number of prominent tech investors believe that when it comes to startup founders, the media should give them the benefit of the doubt.
With journalists receiving hundreds of emails a day. there's a good chance your carefully crafted pitch will be ignored.
Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium7:13PM | Thursday, 25 July 2013 | Rose Powell
If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.
Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.
Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
When it comes to marketing, the medium is not always the message.
Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.