Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium7:13PM | Thursday, 25 July 2013 | Rose Powell
If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.
Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.
Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Blogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
When it comes to marketing, the medium is not always the message.
Social media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
One of the best ways to publicise your business is to get it mentioned in a major publication. Here are eight keys to creating a press release that gets published. BY AMANDA JESNOEWSKI.
After the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?
A couple of years ago, Old Taskmaster had a sales meeting with a phone company. The experience led to a new hang up over industry jargon.
Last week, Google issued an uncompleted media release with the line “Pending Larry Quote” at the top. Here are five steps to avoid a similar PR blunder at your start-up. BY JULES BROOKE.
It's been a bad day at Google, but Larry Page still managed to stay upbeat.