This week's best of the web includes reasons why start-ups have a better culture than Goldman Sachs, grumbles about the new iPad and five tips to switch from office staffer to entrepreneur.
Everything in society is an opportunity to communicate your brand proposition. But there’s a catch.
A great way to get a bit of media attention is to latch on to something that happens in the news.
2011 has been a particularly busy year when it comes to public relations disasters. Businesses have been shooting themselves in the foot with alarming regularity. Here are the 10 worst PR gaffes of the year. BY OLIVER MILMAN.
Jargon can happen inside a company – it’s often the shorthand teams use to describe various things. But don’t let it creep into your interactions with customers.
Start-ups that receive negative attention for a dodgy product or service, such as via the Shonky Awards, should acknowledge their mistake and use it as an opportunity to rebrand, an expert says.
From News of the World’s phone hacking scandal to BP’s botched media response to its oil spill, disaster can strike even those companies with highly experienced PR teams. Here’s what you can learn about handling your own PR issues.
US-based accommodation site Airbnb will offer a $50,000 insurance guarantee to its users after its poor handling of a trashed home, providing a valuable lesson for start-ups on effective PR.
If you have one worth telling, there’s no reason why a journalist won’t write a story about you.
Budding entrepreneurs can learn from the mistakes of Australia’s worst PR disasters of 2010, with Qantas and Commonwealth Bank topping a top 10 list of the year’s biggest slip-ups.
Yesterday I gave you some tips about how to prepare for a cold call, but now it’s time to pick up that phone and actually ring someone.
Implement a robust method of collecting information about your customers.
If you find yourself getting bogged down in non revenue-generating tasks, put your foot down and say, it’s time to sell.
Claims consumer lobby group Choice says Australian businesses are failing at basic customer service on key issues such as hidden fees, complaints and warranties.
Leading consultants claims start-up businesses can learn from Telstra’s customer service errors ahead of the telco’s latest overhaul.
For as little as $50 you’ll impress your best customer and get great ideas to take back for further development.
When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Once you’ve decided what type of PR your business needs, then you can make a decision about whether you need to hire a PR agency to handle your business, or hire someone in-house.