PR
Latest
LATEST
Start-up culture lessons for Goldman Sachs
3:12PM | Thursday, 15 March 2012 | Oliver MilmanThis week's best of the web includes reasons why start-ups have a better culture than Goldman Sachs, grumbles about the new iPad and five tips to switch from office staffer to entrepreneur.
Should I leverage topical news events for my advertising?
3:12PM | Thursday, 15 March 2012 | Adam FerrierEverything in society is an opportunity to communicate your brand proposition. But there’s a catch.
Get in the news cycle
1:54PM | Friday, 6 January 2012 | TaskmasterA great way to get a bit of media attention is to latch on to something that happens in the news.
Top 10 PR disasters of 2011
12:07PM | Thursday, 8 December 2011 | Oliver Milman2011 has been a particularly busy year when it comes to public relations disasters. Businesses have been shooting themselves in the foot with alarming regularity. Here are the 10 worst PR gaffes of the year. BY OLIVER MILMAN.
Give yourself a jargon check-up
12:40PM | Tuesday, 6 December 2011 | TaskmasterJargon can happen inside a company – it’s often the shorthand teams use to describe various things. But don’t let it creep into your interactions with customers.
Shonky Awards prompt PR warning to start-ups
10:35PM | Wednesday, 26 October 2011 | Michelle HammondStart-ups that receive negative attention for a dodgy product or service, such as via the Shonky Awards, should acknowledge their mistake and use it as an opportunity to rebrand, an expert says.
Top 10 PR disasters
8:36PM | Thursday, 4 August 2011 | Oliver MilmanFrom News of the World’s phone hacking scandal to BP’s botched media response to its oil spill, disaster can strike even those companies with highly experienced PR teams. Here’s what you can learn about handling your own PR issues.
Airbnb robbery incident prompts PR warning
8:34PM | Tuesday, 2 August 2011 | Michelle HammondUS-based accommodation site Airbnb will offer a $50,000 insurance guarantee to its users after its poor handling of a trashed home, providing a valuable lesson for start-ups on effective PR.
Will journalists care about your start-up?
3:37PM | Tuesday, 8 March 2011 | Felicity GreyIf you have one worth telling, there’s no reason why a journalist won’t write a story about you.
Qantas and Commonwealth Bank top worst PR disasters of 2010
12:51PM | Tuesday, 21 December 2010 | Michelle HammondBudding entrepreneurs can learn from the mistakes of Australia’s worst PR disasters of 2010, with Qantas and Commonwealth Bank topping a top 10 list of the year’s biggest slip-ups.
Make that cold call
12:49PM | Wednesday, 8 December 2010 | The TaskmasterYesterday I gave you some tips about how to prepare for a cold call, but now it’s time to pick up that phone and actually ring someone.
Collect your customer data properly
10:10PM | Friday, 15 October 2010 | The TaskmasterImplement a robust method of collecting information about your customers.
Make today a selling day
10:20PM | Wednesday, 13 October 2010 | The TaskmasterIf you find yourself getting bogged down in non revenue-generating tasks, put your foot down and say, it’s time to sell.
Businesses failing ‘simple’ customer service standards
10:43PM | Thursday, 7 October 2010 | Oliver MilmanClaims consumer lobby group Choice says Australian businesses are failing at basic customer service on key issues such as hidden fees, complaints and warranties.
Start-ups urged to learn from Telstra’s woes
9:56PM | Thursday, 30 September 2010 | Oliver MilmanLeading consultants claims start-up businesses can learn from Telstra’s customer service errors ahead of the telco’s latest overhaul.
Take you best customer to lunch
9:28PM | Monday, 13 September 2010 | The TaskmasterFor as little as $50 you’ll impress your best customer and get great ideas to take back for further development.
Gerry Harvey
9:30AM | Wednesday, 8 September 2010 | Gerry HarveyWhen people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.
Warren Buffett
9:00AM | Tuesday, 7 September 2010 | James ThomsonIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Jeff Bezos
9:00AM | Monday, 6 September 2010 | James ThomsonA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Do I need to hire a PR agency?
8:13AM | Tuesday, 31 August 2010 | Patrick StaffordOnce you’ve decided what type of PR your business needs, then you can make a decision about whether you need to hire a PR agency to handle your business, or hire someone in-house.
