Thursday, 23 February 2012
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By
Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.
Thursday, 23 February 2012
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By
If you aren’t meeting your sales targets, there are usually clear reasons why. Don’t sit around and wait for sales to improve – be proactive and figure out why you’re lagging behind.
Thursday, 23 February 2012
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By
You need to offer customers an experience they can’t receive anywhere else. This can range from the quality of your product, to the level of customer service they receive.
Thursday, 23 February 2012
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By
Negotiation skills are crucial when starting your business. You won’t have the cash to spend as much as you want, so negotiating discounts and deals with suppliers, customers and advertising teams will be crucial to helping you get off the ground.
Thursday, 23 February 2012
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By
Most businesses go through times when sales are low. During those periods it’s good to have plans ready to increase activity and keep the business moving forward.
Wednesday, 22 February 2012
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By
Taskmaster
What techniques can you employ to separate the buying misleaders from the people with genuine interest? Qualification of prospects is key.
Monday, 20 February 2012
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By
Taskmaster
Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?
Thursday, 16 February 2012
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By
Michelle Hammond
Domino’s Pizza has recorded a 23% half-year profit, thanks in part to the success of its mobile app, suggesting start-ups can learn from companies that use their apps to help generate sales.
Thursday, 09 February 2012
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By
Michelle Hammond
A retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.
Tuesday, 07 February 2012
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By
Taskmaster
The best experts are those that want to share their knowledge, not lord it over others.
Tuesday, 07 February 2012
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By
Oliver Milman
The sales expectations of Australian businesses have hit an eight-year high, with expected interest rate reductions boosting confidence, according to a new study.
Monday, 06 February 2012
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By
Michelle Hammond
About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.
Thursday, 02 February 2012
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By
Michelle Hammond
Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.
Friday, 27 January 2012
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By
Nicole Kersh
Here are a few tactics you could try to wake your customers from their festive slumber and entice them to spend.
Tuesday, 24 January 2012
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By
Michelle Hammond
Personal care company The Heat Group has acquired natural skincare retailer Billie Goat Soap for an undisclosed sum, saying it intends to make further acquisitions as it expands its portfolio.
Tuesday, 24 January 2012
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By
Oliver Milman and Michelle Hammond
Invaluable sales tips and tales of woe from five of Australia’s leading sales gurus. BY OLIVER MILMAN AND MICHELLE HAMMOND.
Wednesday, 18 January 2012
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By
Michelle Hammond
Australian software giant Atlassian has revealed it doesn’t employ salespeople among its 450-strong workforce, but has still managed to almost double its revenue over the past 18 months.
Thursday, 12 January 2012
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By
Taskmaster
January is always a reasonable quiet period. Plenty of people are still on holiday, the kids aren’t back at school yet and it’s still nice and summery (at least some of the time).
Thursday, 12 January 2012
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By
Michelle Hammond
Electronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
Friday, 06 January 2012
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By
Michelle Hammond
Only 36% of Australian consumers buy products on sale, according to a new report, while 83% identify quality as the most important factor, suggesting retailers cannot rely on discounting to remedy sluggish sales.
Tuesday, 13 December 2011
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By
Taskmaster
The art of selling is something I never get tired of talking, thinking or reading about. No matter how good you are at it, you can always learn a thing or two.
Monday, 12 December 2011
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By
Michelle Hammond
Promoting gift cards as the perfect present could be a risk, with a new report revealing the industry is fraught with inconsistencies, affecting card issuers as well as consumers.
Thursday, 08 December 2011
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By
Taskmaster
How many times have you heard this from a sales person or even a staff member? “I’ve got a great idea for you! It will slash our costs by X% and could increase our sales by Y%!”
Wednesday, 07 December 2011
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By
Patrick Stafford
Internet giant Google has released some of the most popular search terms of 2011, and Australian businesses are being warned to pay attention – they could hold the secret to gaining your website a little more traffic.
Tuesday, 06 December 2011
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By
Taskmaster
Jargon can happen inside a company – it’s often the shorthand teams use to describe various things. But don’t let it creep into your interactions with customers.
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