Sales
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When your customer is not a consumer
4:00AM | Tuesday, 1 April 2014 | Taskmaster
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
When net promoter scores turn absurd
3:00AM | Wednesday, 26 March 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Kittens, puppy dogs and effective sales strategies
3:00AM | Wednesday, 19 March 2014 | Taskmaster
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
Does your signage make you look professional?
3:00AM | Tuesday, 18 March 2014 | Taskmaster
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Buy a vowel – and make your name stand out!
3:00AM | Wednesday, 12 March 2014 | Taskmaster
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
A griller marketing plan from Janine Allis
3:00AM | Tuesday, 11 March 2014 | Taskmaster
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
A sales lesson from the three bears
3:00AM | Wednesday, 5 March 2014 | Taskmaster
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
Give 'em the razor, sell 'em the blades!
3:00AM | Tuesday, 4 March 2014 | Taskmaster
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
How customer service can make or break your start-up
2:40PM | Thursday, 20 February 2014 | Paul Migliorini
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
How getting the fundamentals right helped this start-up grow 200% last year
2:16PM | Thursday, 20 February 2014 | Rose Powell
Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.
Five top lead generating tips for 2014
2:27PM | Tuesday, 18 February 2014 | Nina Hendy
Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.
Resell, upsell and cross-sell: The little words that bring in big money
2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
Infographic: What are the top online retail categories?
2:49PM | Monday, 10 February 2014 | StartupSmart
E-commerce platform Bigcommerce has revealed the top retail categories that are seeing strong online sales growth.
Do I need to get techy to start a retail business?
2:28PM | Thursday, 6 February 2014 | Franz Madlener
Once in a generation, retail goes through a change that could never have been predicted – and cannot be ignored. Online retail is the latest example of such a shift.
Online sales onslaught continues amid call from CHOICE not to create ‘internet tax’
2:16PM | Thursday, 6 February 2014 | Melinda Oliver
Australian consumers spent $14.7 billion on online retail in the year to December 2013, with momentum up in the last month of the year, according to the NAB Online Retail Sales Index for December.
Why Australians love marketplace start-ups and why they work well here
2:17AM | Thursday, 6 February 2014 | Rose Powell
The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.
CEOs predicting a weak year in business
2:49PM | Monday, 3 February 2014 | Melinda Oliver
Chief executives across various sectors are expecting weak business conditions for 2014, according to the latest annual Business Prospects report from the Australian Industry Group.
Square signals it’s coming to Australia, small business set to benefit
1:13PM | Wednesday, 29 January 2014 | Yolanda Redrup
Mobile payments company Square, founded by Twitter co-founder Jack Dorsey, is rumoured to be coming to Australia, potentially providing small businesses with an easy in-store payment solution.
How do I price a new digital service or product?
1:14PM | Tuesday, 28 January 2014 | Fred Schebesta
The digital space has opened up many opportunities for new products and services. Here’s a guide on how to price them.
