Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.
Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Your products will end up looking very different depending on which team is put in charge.
E-commerce platform Bigcommerce has revealed the top retail categories that are seeing strong online sales growth.
Once in a generation, retail goes through a change that could never have been predicted – and cannot be ignored. Online retail is the latest example of such a shift.
Australian consumers spent $14.7 billion on online retail in the year to December 2013, with momentum up in the last month of the year, according to the NAB Online Retail Sales Index for December.
The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.
Chief executives across various sectors are expecting weak business conditions for 2014, according to the latest annual Business Prospects report from the Australian Industry Group.
Mobile payments company Square, founded by Twitter co-founder Jack Dorsey, is rumoured to be coming to Australia, potentially providing small businesses with an easy in-store payment solution.