Reading too much TechCrunch will have you believing that you start, raise capital and exit. However, this view leaves out an important ingredient of startup success: Sales.
Did you know it’s against the law to say you will not provide a refund under any circumstances?
Do you sell products? Did you know you have to honour a minimum guarantee – even if you did not manufacture it?
Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.
A new Australian shopping site has entered uncharted territory by using images of six real-life women to show how clothes will look on different body shapes.
Sydney startup Buttons ‘n’ Threads is launching an Indiegogo campaign this Thursday as it looks to shift its focus away from custom suits and onto fine custom shirts.
Two salespeople were sent the same sales request. Here’s why one of them closed the deal.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.
Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.