When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.
In business, trust and profit are intertwined. Here's how to start building trust with a contact you have never met.
Ahead of his keynote address at the CeBIT conference in Sydney, Guy Kawasaki shares his tips for how you can be an evangelist for your business.
Whilst being a salesperson might come naturally to you, many entrepreneurs find it uncomfortable. After all, salespeople in many circles have a reputation of being untrustworthy, sometimes sleazy and a bit uncouth (all, by the way, very undeserving labels based on the many sales people I have met).
You might make a percentage of your sales through your website, but how can you build on that? Here are five tips.
Since LinkedIn started its publishing arm there has been a growing tsunami of articles filling our news feeds and inboxes.
So you’ve been asked to make a presentation and the thought alone is nearly enough to get your blood pressure soaring. We’ve all been there. Presentations can be daunting and nerve wracking.
Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong.
Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com.
Reading too much TechCrunch will have you believing that you start, raise capital and exit. However, this view leaves out an important ingredient of startup success: Sales.
Did you know it’s against the law to say you will not provide a refund under any circumstances?
Do you sell products? Did you know you have to honour a minimum guarantee – even if you did not manufacture it?
Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.
A new Australian shopping site has entered uncharted territory by using images of six real-life women to show how clothes will look on different body shapes.
Sydney startup Buttons ‘n’ Threads is launching an Indiegogo campaign this Thursday as it looks to shift its focus away from custom suits and onto fine custom shirts.
Two salespeople were sent the same sales request. Here’s why one of them closed the deal.
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.