Sales
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Your business cannot say ‘No refund!’
7:31PM | Thursday, 24 July 2014 | Vanessa Emilio
Did you know it’s against the law to say you will not provide a refund under any circumstances?
Myth-busting retailer guarantees: Everything has a consumer guarantee
6:54AM | Thursday, 19 June 2014 | Vanessa Emilio
Do you sell products? Did you know you have to honour a minimum guarantee – even if you did not manufacture it?
A little less conversation, a little more (sales) action
6:58PM | Tuesday, 3 June 2014 | Amanda Jesnoewski
Overloading your customers with information can sometimes be counterproductive. Here are five tips to help you say less and sell more.
Online shopping startup uses ‘real life’ models to help you choose your clothes
5:36PM | Tuesday, 27 May 2014 | Eloise Keating
A new Australian shopping site has entered uncharted territory by using images of six real-life women to show how clothes will look on different body shapes.
Sydney fashion startup sizes up market with custom-made shirts
5:23PM | Monday, 26 May 2014 | Kye White
Sydney startup Buttons ‘n’ Threads is launching an Indiegogo campaign this Thursday as it looks to shift its focus away from custom suits and onto fine custom shirts.
Your convenience or mine? A tale of two salespeople
5:18PM | Tuesday, 13 May 2014 | Linnet Hunter
Two salespeople were sent the same sales request. Here’s why one of them closed the deal.
Cybercrime on the increase with companies failing to keep up
4:54AM | Wednesday, 23 April 2014 | StartupSmart
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
When your customer is not a consumer
4:00AM | Tuesday, 1 April 2014 | Taskmaster
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
When net promoter scores turn absurd
3:00AM | Wednesday, 26 March 2014 | Taskmaster
Every few years, a new management trend sweeps through MBA land. A recent example has been “net promoter scores”.
Kittens, puppy dogs and effective sales strategies
3:00AM | Wednesday, 19 March 2014 | Taskmaster
There is an assumption that people are entirely rational. However, when it comes to sales, the Taskmaster says it's a dog of an idea.
Does your signage make you look professional?
3:00AM | Tuesday, 18 March 2014 | Taskmaster
Do the signs in your shop window have a clip art cartoon on them? If so, the Taskmaster says it’s time to pull them down.
Buy a vowel – and make your name stand out!
3:00AM | Wednesday, 12 March 2014 | Taskmaster
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
A griller marketing plan from Janine Allis
3:00AM | Tuesday, 11 March 2014 | Taskmaster
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
A sales lesson from the three bears
3:00AM | Wednesday, 5 March 2014 | Taskmaster
Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
Give 'em the razor, sell 'em the blades!
3:00AM | Tuesday, 4 March 2014 | Taskmaster
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
How customer service can make or break your start-up
2:40PM | Thursday, 20 February 2014 | Paul Migliorini
How can you improve the way you interact with customers – whether you do it in person or via technology? Here are the five keys to having happier consumers.
How getting the fundamentals right helped this start-up grow 200% last year
2:16PM | Thursday, 20 February 2014 | Rose Powell
Shift8 has set up its franchise point of sale system in 700 shops since signing its first customer in 2012. In 2014, the company plans to double customer numbers again by expanding to Singapore and New Zealand.
Five top lead generating tips for 2014
2:27PM | Tuesday, 18 February 2014 | Nina Hendy
Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.
Resell, upsell and cross-sell: The little words that bring in big money
2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Which team will get to have the final say?
2:00AM | Wednesday, 12 February 2014 | Taskmaster
Your products will end up looking very different depending on which team is put in charge.
