Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.
The team behind the wine deals site Vinomofo are onto a good thing now, but co-founder and chief executive André Eikmeier says becoming a profitable start-up was anything but easy.
Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?
Kogan.com.au has been issued with a cease-and-desist letter after it hosted a Click Frenzy sale despite not being part of the official event.
You’re passionate about your business – and so you should be. But there are limits to how much you should talk about it while in polite company.
A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.
Regular Taskmaster readers will remember John, the owner of the Super Rooster Cafe decided to shake up his business. So how is the new cafe menu faring?
As counter-intuitive as it seems, in some cases the best thing to do is to turn a customer down. Here’s how to know when your business can no longer meet your customer’s needs.
Do you want to build a brand your customers will keep coming back to? It’s time to take a lesson from the doctor.
It’s easy to get nervous when speaking in front of a large crowd. If so, Old Taskmaster has a little trick that might help you out.
Getting customers the whole way through the online check-out process can be a challenge in an environment where entertainment and competitors are only a click away.
On September 13th 2013 Voyager I became the first manmade object to leave the solar system. The inscribed messages are an important reminder that what humans say isn’t always what they mean.
Relationships underpin every transaction in business. Here are seven tips to help you easily build rapport with your customers.
This morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.
Over recent months, Old Taskmaster has shared the secrets of sales success – now it’s time to pull them all together. Whether you work in retail, sell to other companies or handle your sales over the phone, here are 10 key tips that can give you a boost.
Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.
An unhappy customer can be incredibly damaging to your business and reputation. Here are five tips to help you defuse the situation and keep your reputation intact.
Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.