Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.
There is a silver lining for start-ups in the rising number of vacant retail spaces: greater access to opportunities to take their products direct to the public through pop-up stores.
The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
Despite the hype, freemium price structures are not a new innovation. In fact, it’s an idea with a proven track record.
An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper.
Depending on your sector, there are potential benefits to purchasing your customers’ goods and services.
A 20-year-old entrepreneur has launched an online sales app targeted at the new generation of online shoppers and integrated with social media.
Start-up operators who sell online need to switch gears and start customising their sales strategy for mobile purchases to take best advantage of the booming online retail trend.
Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.
“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.
How to ensure your marketing messages and campaigns generate real results before you outlay money.
It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.
What if your products could revolutionise the way one of your customers did business?
Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.
When Gabrielle Thompson and Shannon Gunn quit their jobs as shoe designers for a big company a few years ago and decided to branch off on their own, they knew they needed to build up their business skills quickly.
An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.
Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.