Sales
Latest
LATEST
Salsa’s Australian Open pop-up prompts start-up advice
1:07PM | Thursday, 24 January 2013 | Michelle HammondLaunching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.
Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords
1:28PM | Thursday, 24 January 2013 | TaskmasterCan “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
Like a Virgin – or a Unilever: Is one brand ever enough?
1:44PM | Wednesday, 23 January 2013 | TaskmasterWhen you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?
Grill’d creates Coat of Arms burger – here are three other Australia Day products
1:12PM | Tuesday, 22 January 2013 | Michelle HammondBurger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.
A terrifying lesson in what makes a good business card
1:29PM | Friday, 18 January 2013 | Oliver MilmanAmerican business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.
Are Aussie start-ups set for an export boom?
1:07PM | Thursday, 17 January 2013 | Oliver MilmanThe high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.
Serving a niche market
1:10PM | Wednesday, 16 January 2013 | TaskmasterThe past couple of days, Taskmaster has been looking at niche markets. Of course, this raises the question: Where to from here?
Chasing the insiders
1:21PM | Tuesday, 15 January 2013 | TaskmasterYesterday, Old Taskmaster took a look at a peculiar breed of consumer: The insider. But how important are they for your start-up?
Insiders and the mainstream: How knowledgeable are your customers?
1:16PM | Monday, 14 January 2013 | TaskmasterMost industries have two distinct groups of customers. Understanding which group your customers come from is critical to many key business decisions.
Three key ways to reignite your sales
1:28PM | Monday, 14 January 2013 | Oliver MilmanJanuary can be a slow month for many businesses. If your sales are slowing down over summer, here are three key ways to get them moving again. BY OLIVER MILMAN.
How do you wake customers from their January slumber?
1:00AM | Wednesday, 9 January 2013 | Nicole KershHere are a few tactics you could try to wake your customers from their festive slumber and entice them to spend.
Improve your brand awareness in 2013
1:51PM | Tuesday, 8 January 2013 | TaskmasterAre you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.
Cashing in on the apocalypse: Five earth shattering marketing tactics
12:58PM | Wednesday, 19 December 2012 | Patrick StaffordWith the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.
Final week targets
12:30PM | Friday, 14 December 2012 | TaskmasterWell, here we are, facing the final full week before Christmas. If your staff are already slowing down, perhaps it’s time for some added incentives.
Take advantage of a slow news day
12:01PM | Thursday, 13 December 2012 | TaskmasterNothing good on TV over summer? Another slow news day? It’s time to use it to your advantage.
How to get Google ads working in your favour this Christmas
12:53PM | Thursday, 13 December 2012 | Ned DwyerYesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
Overcome the summertime sales blues
12:23PM | Wednesday, 12 December 2012 | TaskmasterIn some sectors, summer can often be a difficult season in which to make sales. Old Taskmaster says you mustn't get discouraged!
How ‘retargeting’ can amplify your marketing budget
12:23PM | Wednesday, 12 December 2012 | Ned DwyerA useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
A festive lesson in pricing structures
12:06PM | Tuesday, 11 December 2012 | TaskmasterDon't let the tough exterior fool you – Old Taskmaster has a softer side. However, even Christmas generosity has limits.
MiiBrand’s Shop & Unlock promo looks to push online shoppers in-store
12:37PM | Wednesday, 5 December 2012 | Michelle HammondMobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.
