This morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.
The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
Over recent months, Old Taskmaster has shared the secrets of sales success – now it’s time to pull them all together. Whether you work in retail, sell to other companies or handle your sales over the phone, here are 10 key tips that can give you a boost.
Choosing your business name is one of the first and most important things you will do when you start your business. Here are five steps you need to follow to ensure you get it right.
Internet retail sales conducted by smartphones, tablets and other mobile devices have increased by as much as 400%. Here are seven key tips to help you cash in on this trend.
Australian small businesses are set to benefit from the third instalment of PayPal’s Driving Business Online campaign, as new research reveals digital literacy among SMEs remains low.
An unhappy customer can be incredibly damaging to your business and reputation. Here are five tips to help you defuse the situation and keep your reputation intact.
Showing a sense of local civic pride can give your business a real boost. Back in Parts Unknown, it’s a message Old Taskmaster has taken to heart.
Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.
Fed up with the waste and expense of unused building materials going into landfill, builder Neil Turrell and wife Leisa came up with the idea of an online platform to buy and sell construction site leftovers.
The good news is you don’t need to become a jerk to sell your products on line. Here are eight key tips to selling online while maintaining your integrity.
Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider.
With decades of experience in trapeze training, Steen Shoar decided to launch an indoor centre for trapeze training two years ago.
Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
Courier and logistics companies are grappling with new challenges and growing rapidly as Australians increasingly shop online.
International design marketplace 99designs is one of Australia’s major start-up success stories, with 240,000 registered designers. Chief operations officer Jason Sew Hoy discusses some of the challenges the platform has faced.
Do you have an announcement to make? If so, the timing of when you release your bad news is critical.
There might be some novelty value in using NFC on a marketing display, but is it effective? In one particular case, the answer is no.
The recent Apple v Amazon case in the United States concerning Amazon’s use of the phrase ‘Appstore’ provides an important lesson for business owners in relation to use of trademarks.
Are video clips on the internet just a passing fad? If you think so, you could be missing a golden business opportunity.