Sales
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Retail sales fall flat in September: Report
10:23PM | Friday, 19 October 2012 | Oliver MilmanRetail sales remained stubbornly sluggish in September, with particular weakness in the trade services and homeware markets, according to new ANZ figures.
The art of confrontational advertising
10:11PM | Friday, 19 October 2012 | TaskmasterThis morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.
Australia’s five key online marketing trends in pictures
10:34PM | Thursday, 18 October 2012 | Oliver MilmanAustralian businesses are becoming increasingly savvy about online marketing. To stay competitive, here are five key trends you must be on top of. BY OLIVER MILMAN.
The empty office, postmodern-style
10:00PM | Thursday, 18 October 2012 | TaskmasterTaskmaster Enterprises has just invested in a broken John Deere combine harvester. However, in an empty office, there are good reasons why it’s an important business investment.
Five ways to get the most out of the Christmas spending rush
10:02PM | Tuesday, 16 October 2012 | Michelle HammondIt’s already October, which means it’s time to start preparing for the festive season. Here are five things you should do to bring your business some extra Christmas cheer. BY MICHELLE HAMMOND.
Cautious Aussie consumers set for a thrifty Christmas: Report
10:06PM | Monday, 15 October 2012 | Oliver MilmanAustralians are set to deliver disappointment to retailers in the lead up to Christmas by significantly cutting back on their spending and willingness to use credit for non-essential items, according to new research.
Five key steps to start exporting overseas
10:42PM | Thursday, 11 October 2012 | Oliver MilmanLet’s face it, Australia is a tiny part of the world economy. If you’re ready to go global, here are five key steps to rapidly getting your export operation off the ground. BY OLIVER MILMAN.
How do I target an exclusive clientele without alienating other potential shoppers?
10:33PM | Thursday, 11 October 2012 | Michael HalliganDon’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
Facebook leaps into eCommerce with new "want" and "collect" buttons
10:37PM | Wednesday, 10 October 2012 | Patrick StaffordFacebook has taken a giant step into eCommerce by partnering with seven large retailers, including Victoria's Secret and department store Neiman Marcus, and introducing new want, collect and like buttons.
If you can’t be Coke, be Pepsi
10:51PM | Friday, 5 October 2012 | TaskmasterIf you aren’t the market leader in your industry, put your energy into becoming the leading competitor. It’s a lesson as new as Apple and Samsung – or as old as Coke and Pepsi.
Sell the value, not the price
10:26PM | Thursday, 4 October 2012 | TaskmasterAre your salespeople selling your products on price or value? If you don’t know, it’s time to find out.
Topshop opens its doors in Sydney: Five secrets to the retailer's success in Australia
10:06PM | Thursday, 4 October 2012 | Cara WatersHere are five tips from Topshop about what makes it top dog when it comes to fast fashion.
SMEs gearing up for Christmas discounting frenzy: Report
10:15PM | Monday, 1 October 2012 | Oliver MilmanAustralian businesses are gearing up for a concerted spate of discounting in order to spur spending heading into Christmas, with expectations for selling prices hitting a 20-year low, according to new research.
Companies hit with $1 million penalty for door-to-door selling practices
9:49PM | Friday, 28 September 2012 | Michelle HammondThe Federal Court has ordered two businesses to pay a total penalty of $1 million for illegal door-to-door selling practices, following action by the ACCC.
The five customer service sins of our major retailers
9:17PM | Wednesday, 26 September 2012 | Michelle HammondStart-ups should take note of the customer service “sins” committed by major retailers such as Harvey Norman, which received the poorest feedback in a ‘shadow shop’ conducted by Choice.
Buy a business book
9:32PM | Tuesday, 28 September 2010 | TaskmasterIt shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Disgruntled Aussie consumers keen to spread the word: Report
9:35PM | Thursday, 20 September 2012 | Michelle HammondAustralian consumers have some of the lowest customer service expectations in the world, new research shows.
Call up a former customer
9:17PM | Monday, 26 September 2011 | TaskmasterDeep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.
The rise of SMS marketing – expert offers start-up guidelines
9:02PM | Wednesday, 5 September 2012 | Michelle HammondStart-ups have been urged to consider text messages as a key marketing channel, after a report revealed 97% of text messages are opened – a far higher rate than email.
Bittersweet: Darrell Lea sold but retail stores to close, 418 to lose their jobs
9:35PM | Monday, 3 September 2012 | Cara WatersDarrell Lea will continue as a confectionery brand but without its retail outlets.
