Retail sales remained stubbornly sluggish in September, with particular weakness in the trade services and homeware markets, according to new ANZ figures.
This morning, I came across the most underhanded, sneaky, devious marketing scheme I’ve seen in quite some time. You might like it – but your competitors won't.
Australian businesses are becoming increasingly savvy about online marketing. To stay competitive, here are five key trends you must be on top of. BY OLIVER MILMAN.
Taskmaster Enterprises has just invested in a broken John Deere combine harvester. However, in an empty office, there are good reasons why it’s an important business investment.
It’s already October, which means it’s time to start preparing for the festive season. Here are five things you should do to bring your business some extra Christmas cheer. BY MICHELLE HAMMOND.
Australians are set to deliver disappointment to retailers in the lead up to Christmas by significantly cutting back on their spending and willingness to use credit for non-essential items, according to new research.
Let’s face it, Australia is a tiny part of the world economy. If you’re ready to go global, here are five key steps to rapidly getting your export operation off the ground. BY OLIVER MILMAN.
Don’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
Facebook has taken a giant step into eCommerce by partnering with seven large retailers, including Victoria's Secret and department store Neiman Marcus, and introducing new want, collect and like buttons.
If you aren’t the market leader in your industry, put your energy into becoming the leading competitor. It’s a lesson as new as Apple and Samsung – or as old as Coke and Pepsi.
Are your salespeople selling your products on price or value? If you don’t know, it’s time to find out.
Here are five tips from Topshop about what makes it top dog when it comes to fast fashion.
Australian businesses are gearing up for a concerted spate of discounting in order to spur spending heading into Christmas, with expectations for selling prices hitting a 20-year low, according to new research.
The Federal Court has ordered two businesses to pay a total penalty of $1 million for illegal door-to-door selling practices, following action by the ACCC.
Start-ups should take note of the customer service “sins” committed by major retailers such as Harvey Norman, which received the poorest feedback in a ‘shadow shop’ conducted by Choice.
It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Australian consumers have some of the lowest customer service expectations in the world, new research shows.
Deep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.
Start-ups have been urged to consider text messages as a key marketing channel, after a report revealed 97% of text messages are opened – a far higher rate than email.
Darrell Lea will continue as a confectionery brand but without its retail outlets.