By George! Catch of the Day signs up Seinfeld star for new ad campaign

8:43PM | Thursday, 1 August 2013 | Patrick Stafford

Online department store Catch of the Day has managed to score Jason Alexander, best known for his role as George Costanza on the classic ‘90s sit-com Seinfeld, to spruik its daily deals.

Woes for retail space vendors creating new opportunities for pop-up stores

7:52PM | Thursday, 18 July 2013 | Rose Powell

There is a silver lining for start-ups in the rising number of vacant retail spaces: greater access to opportunities to take their products direct to the public through pop-up stores.

Freemi-yum free samples! Have you considered a ‘freemium’ price structure?

7:39PM | Wednesday, 17 July 2013 | Taskmaster

Despite the hype, freemium price structures are not a new innovation. In fact, it’s an idea with a proven track record.

Australia’s first subscription model sex toy service launches to access new markets

7:58PM | Wednesday, 17 July 2013 | Rose Powell

An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper.

Purchase from your customers

7:56PM | Tuesday, 16 July 2013 | Taskmaster

Depending on your sector, there are potential benefits to purchasing your customers’ goods and services.

Australian social selling app for the younger generation ready to take on eBay

7:48PM | Friday, 12 July 2013 | Rose Powell

A 20-year-old entrepreneur has launched an online sales app targeted at the new generation of online shoppers and integrated with social media.

Mobile sales on-trend for retailers: eBay

7:08PM | Thursday, 11 July 2013 | Rose Powell

Start-up operators who sell online need to switch gears and start customising their sales strategy for mobile purchases to take best advantage of the booming online retail trend.

Visa wins banks, JB Hi-Fi and Cotton On for new digital payment system

7:02PM | Wednesday, 10 July 2013 | Patrick Stafford

Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 | Amanda Jesnoewski

How to ensure your marketing messages and campaigns generate real results before you outlay money.

Buy a business book

7:00AM | Tuesday, 2 July 2013 | Taskmaster

It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.

Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 | Taskmaster

Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

Run an experiment for a customer

6:00AM | Friday, 28 June 2013 | Taskmaster

What if your products could revolutionise the way one of your customers did business?

Slow eCommerce websites costing sales

6:52PM | Monday, 24 June 2013 | Rose Powell

Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.

Designer to entrepreneur: Tom Gunn shoots for creativity in the shoe biz

6:05PM | Friday, 21 June 2013 | Rose Powell

When Gabrielle Thompson and Shannon Gunn quit their jobs as shoe designers for a big company a few years ago and decided to branch off on their own, they knew they needed to build up their business skills quickly.

Payment systems evolve to meet demand on global scalability and mobile

6:19AM | Thursday, 20 June 2013 | Rose Powell

An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.

Quality service, not discounts, keeps consumers loyal: Survey

6:05PM | Tuesday, 18 June 2013 | Virginia Millen

Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.

The 10 biggest issues facing start-ups in 2013: #4 Falling consumption

6:42PM | Friday, 14 June 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.

Australian retailers to fight international invasion on price and style

6:42PM | Thursday, 13 June 2013 | Cara Waters

Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 | Taskmaster

Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

What is your sales pace? Four critical things the tortoise can teach us

6:02PM | Wednesday, 12 June 2013 | Greg Ferrett

Are you looking to improve your sales technique? If so, there are some lessons from the story of the Tortoise and the Hare you should heed.