How to ensure your marketing messages and campaigns generate real results before you outlay money.
It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.
What if your products could revolutionise the way one of your customers did business?
Australian internet retailers need to focus on increasing their website loading speeds to boost sales, the head of a an online retail groups says, as international research shows many eCommerce sites take longer to load.
When Gabrielle Thompson and Shannon Gunn quit their jobs as shoe designers for a big company a few years ago and decided to branch off on their own, they knew they needed to build up their business skills quickly.
An international online payment platform focused on helping start-ups to grow globally and go mobile has launched in Australia.
Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine wary consumers. Between tight budgets and new online competitors, Australians are increasingly careful in their consumption.
Australian fashion retailers have finally started to respond to the influx of international fashion retailers like Zara, Gap and TopShop, according to research by Morgan Stanley.
Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.
Are you looking to improve your sales technique? If so, there are some lessons from the story of the Tortoise and the Hare you should heed.
Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.
Do you have a set sales spiel you try to use on all your customers? Old Taskmaster says it’s time to ask whether you need a new sales technique.
Australian companies are planning to raise their prices in the new financial year as they seek to hold on to profits while tackling cost pressures and low sales growth, a survey by business information firm Dun & Bradstreet has found.
The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.
You wouldn’t try to cut through a plank of wood with a dull saw, so why would you expect to cut through to a customer without a sharp sales technique?
Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.
The Australian tourism industry is rebounding as more international visitors are making the voyage overseas and those figures are set to improve with the dollar now heading below parity.
Online retailer Lust Have It has revealed how it is leveraging the rise of online consumers, after the managing director of Officeworks said there is less money to be made in online retail.