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Lust Have It highlights growth as Officeworks laments online retailing

5:06PM | Tuesday, 14 May 2013 | Michelle Hammond

Online retailer Lust Have It has revealed how it is leveraging the rise of online consumers, after the managing director of Officeworks said there is less money to be made in online retail.

“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing

5:43PM | Friday, 10 May 2013 | Michelle Hammond

Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.

The 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar

5:14PM | Friday, 10 May 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.

Australian consumers value “experience theatre”, report reveals

5:15AM | Friday, 10 May 2013 | Michelle Hammond

Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.

Top marketing tips for Mother’s Day

5:01PM | Thursday, 9 May 2013 | Yolanda Redrup

Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 | Taskmaster

A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

Make sure you sell the cable

5:00AM | Wednesday, 1 May 2013 | Taskmaster

Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

Consumer sentiment down despite improving economy

4:39PM | Wednesday, 10 April 2013 | Yolanda Redrup

The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.

Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

Kitchenware Direct gets a taste for Asia as revenue soars past $20 million

3:08PM | Wednesday, 27 March 2013 | Michelle Hammond

Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

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