Sales
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How do I target an exclusive clientele without alienating other potential shoppers?
10:33PM | Thursday, 11 October 2012 | Michael HalliganDon’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
Facebook leaps into eCommerce with new "want" and "collect" buttons
10:37PM | Wednesday, 10 October 2012 | Patrick StaffordFacebook has taken a giant step into eCommerce by partnering with seven large retailers, including Victoria's Secret and department store Neiman Marcus, and introducing new want, collect and like buttons.
If you can’t be Coke, be Pepsi
10:51PM | Friday, 5 October 2012 | TaskmasterIf you aren’t the market leader in your industry, put your energy into becoming the leading competitor. It’s a lesson as new as Apple and Samsung – or as old as Coke and Pepsi.
Sell the value, not the price
10:26PM | Thursday, 4 October 2012 | TaskmasterAre your salespeople selling your products on price or value? If you don’t know, it’s time to find out.
Topshop opens its doors in Sydney: Five secrets to the retailer's success in Australia
10:06PM | Thursday, 4 October 2012 | Cara WatersHere are five tips from Topshop about what makes it top dog when it comes to fast fashion.
SMEs gearing up for Christmas discounting frenzy: Report
10:15PM | Monday, 1 October 2012 | Oliver MilmanAustralian businesses are gearing up for a concerted spate of discounting in order to spur spending heading into Christmas, with expectations for selling prices hitting a 20-year low, according to new research.
Companies hit with $1 million penalty for door-to-door selling practices
9:49PM | Friday, 28 September 2012 | Michelle HammondThe Federal Court has ordered two businesses to pay a total penalty of $1 million for illegal door-to-door selling practices, following action by the ACCC.
The five customer service sins of our major retailers
9:17PM | Wednesday, 26 September 2012 | Michelle HammondStart-ups should take note of the customer service “sins” committed by major retailers such as Harvey Norman, which received the poorest feedback in a ‘shadow shop’ conducted by Choice.
Buy a business book
9:32PM | Tuesday, 28 September 2010 | TaskmasterIt shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Disgruntled Aussie consumers keen to spread the word: Report
9:35PM | Thursday, 20 September 2012 | Michelle HammondAustralian consumers have some of the lowest customer service expectations in the world, new research shows.
Call up a former customer
9:17PM | Monday, 26 September 2011 | TaskmasterDeep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.
The rise of SMS marketing – expert offers start-up guidelines
9:02PM | Wednesday, 5 September 2012 | Michelle HammondStart-ups have been urged to consider text messages as a key marketing channel, after a report revealed 97% of text messages are opened – a far higher rate than email.
Bittersweet: Darrell Lea sold but retail stores to close, 418 to lose their jobs
9:35PM | Monday, 3 September 2012 | Cara WatersDarrell Lea will continue as a confectionery brand but without its retail outlets.
The publican’s secret strategy
9:06PM | Monday, 3 September 2012 | TaskmasterEvery Friday night at 6pm, a hotel just down the road from Taskmaster Towers manages to pack the punters in. Here’s how the publican does it.
Dads, don't get too excited about Father's Day – spending is flat
8:53PM | Friday, 31 August 2012 | Cara WatersRetail experts are predicting subdued spending for Father's Day, but cafes and restaurants might get a boost.
More than half of fast food staff failing to up-sell: Report
8:26PM | Thursday, 30 August 2012 | Michelle HammondFood retailers are being encouraged to improve the selling skills of their staff, after a report revealed more than half of quick service restaurant brands fail to up-sell to customers.
Hold a sales idea blitz (and use these four free ideas)
8:00AM | Wednesday, 1 August 2012 | TaskmasterIt’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.
How Aussie start-ups can win Olympic gold
7:56PM | Friday, 27 July 2012 | Oliver MilmanThe world’s biggest sporting event will also generate some incredible opportunities for start-ups – if you’re clever. Here are five legal ways to cash in on the Olympics. BY OLIVER MILMAN.
Why the price is rarely right for start-ups
7:39PM | Monday, 23 July 2012 | Nina HendySetting prices can be tricky: Too low and you go broke, too high and you scare off potential consumers. Thankfully, there are ways to make sure your price is always right. BY NINA HENDY.
10 ways retailers can flourish
7:40PM | Thursday, 19 July 2012 | Oliver Milman and Michelle HammondIt would be an understatement to say it’s been a bad year in retail. Just ask Fletcher Jones, GAME or Dick Smith. Thankfully, there are ways proactive retailers can see out this downturn. BY OLIVER MILMAN.
