Don’t underestimate the challenges of marketing a premium brand without diluting its value. So focus on being the brand you want to become.
Facebook has taken a giant step into eCommerce by partnering with seven large retailers, including Victoria's Secret and department store Neiman Marcus, and introducing new want, collect and like buttons.
If you aren’t the market leader in your industry, put your energy into becoming the leading competitor. It’s a lesson as new as Apple and Samsung – or as old as Coke and Pepsi.
Are your salespeople selling your products on price or value? If you don’t know, it’s time to find out.
Here are five tips from Topshop about what makes it top dog when it comes to fast fashion.
Australian businesses are gearing up for a concerted spate of discounting in order to spur spending heading into Christmas, with expectations for selling prices hitting a 20-year low, according to new research.
The Federal Court has ordered two businesses to pay a total penalty of $1 million for illegal door-to-door selling practices, following action by the ACCC.
Start-ups should take note of the customer service “sins” committed by major retailers such as Harvey Norman, which received the poorest feedback in a ‘shadow shop’ conducted by Choice.
It shocks people to see piles upon piles of books on the desks at Taskmaster Towers. Of course, they're there for a good reason.
Australian consumers have some of the lowest customer service expectations in the world, new research shows.
Deep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.
Start-ups have been urged to consider text messages as a key marketing channel, after a report revealed 97% of text messages are opened – a far higher rate than email.
Darrell Lea will continue as a confectionery brand but without its retail outlets.
Every Friday night at 6pm, a hotel just down the road from Taskmaster Towers manages to pack the punters in. Here’s how the publican does it.
Retail experts are predicting subdued spending for Father's Day, but cafes and restaurants might get a boost.
Food retailers are being encouraged to improve the selling skills of their staff, after a report revealed more than half of quick service restaurant brands fail to up-sell to customers.
It’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.
The world’s biggest sporting event will also generate some incredible opportunities for start-ups – if you’re clever. Here are five legal ways to cash in on the Olympics. BY OLIVER MILMAN.
Setting prices can be tricky: Too low and you go broke, too high and you scare off potential consumers. Thankfully, there are ways to make sure your price is always right. BY NINA HENDY.
It would be an understatement to say it’s been a bad year in retail. Just ask Fletcher Jones, GAME or Dick Smith. Thankfully, there are ways proactive retailers can see out this downturn. BY OLIVER MILMAN.