Sales

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“We spent $100 on a letterbox drop and made a 500% return”: Addition Clothing

5:43PM | Friday, 10 May 2013 | Michelle Hammond

Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.

The 10 biggest issues facing start-ups in 2013: #8 the Aussie dollar

5:14PM | Friday, 10 May 2013 | Gunilla Haglundh

In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.

Australian consumers value “experience theatre”, report reveals

5:15AM | Friday, 10 May 2013 | Michelle Hammond

Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.

Top marketing tips for Mother’s Day

5:01PM | Thursday, 9 May 2013 | Yolanda Redrup

Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.

Never fail to ask for the sale

5:41PM | Tuesday, 7 May 2013 | Taskmaster

A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.

The art of objection handling: Objectively offering an object after a customer originally objects

5:06PM | Monday, 6 May 2013 | Taskmaster

Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

Make sure you sell the cable

5:00AM | Wednesday, 1 May 2013 | Taskmaster

Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

Consumer sentiment down despite improving economy

4:39PM | Wednesday, 10 April 2013 | Yolanda Redrup

The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.

Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

Kitchenware Direct gets a taste for Asia as revenue soars past $20 million

3:08PM | Wednesday, 27 March 2013 | Michelle Hammond

Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

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