Sales

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Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

Consumer sentiment down despite improving economy

4:39PM | Wednesday, 10 April 2013 | Yolanda Redrup

The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.

Ask for a better price

4:00AM | Tuesday, 9 April 2013 | Taskmaster

In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

Kitchenware Direct gets a taste for Asia as revenue soars past $20 million

3:08PM | Wednesday, 27 March 2013 | Michelle Hammond

Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

Give your customers some founder love

3:00AM | Thursday, 22 March 2012 | Taskmaster

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:55PM | Monday, 11 March 2013 | Cara Waters

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

Choose your team colours

3:30PM | Wednesday, 6 March 2013 | Taskmaster

Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?

Take a lesson from the keynote master, Steve Jobs

2:05PM | Wednesday, 27 February 2013 | Taskmaster

Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.

Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

Look at how the tech giants do retail

2:21PM | Monday, 18 February 2013 | Taskmaster

The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.

Businesses highlight their sales strategies for Valentine’s Day

2:17PM | Tuesday, 12 February 2013 | Michelle Hammond

New research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.

Mail order, from Tim Shaw to Amazon

2:34PM | Tuesday, 12 February 2013 | Taskmaster

Some people say that eCommerce is an entirely unprecedented phenomenon. But is it really?

Turn your sales staff into “interns” one day each fortnight

2:59PM | Friday, 8 February 2013 | Taskmaster

Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?

Send your staff to the sales coalface

2:44PM | Thursday, 7 February 2013 | Taskmaster

Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!

Thinking of launching an online retailer? Meet Gerry Harvey

2:23PM | Wednesday, 6 February 2013 | Taskmaster

Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.

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