Perth-based start-up Addition Clothing has revealed how it spent just $100 on marketing to make a 500% return, after disseminating 20 $5 notes in people’s letterboxes in the hope of turning them into customers.
In the latest of a 10-part series looking at the challenges start-ups face in 2013, we examine the strong Australian dollar. It’s a major challenge for all export-facing businesses.
Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.
Retailers are singing and restaurant owners are smiling. One of the biggest shopping events of the calendar has arrived: Mother’s Day.
A common rookie mistake cost one of Old Taskmaster’s salespeople the opportunity to upsell on a customers’ order. Fortunately, following a simple piece of advice can boost the number of deals your business closes.
Face value is not something you should accept from Phil Collins, let alone your customers. So when it comes to customers backing out of a sale, Old Taskmaster says it’s time for some objection handling.
Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.
Last week, Taskmaster Enterprises lost perhaps its most experienced worker. Here are some lessons from a humble old soul who well and truly earned the nickname “old reliable”.
Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.
Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.
The Westpac Index of Consumer Sentiment dropped by 5.1% in April, despite rises over the past two months and some recent positive economic news.
In most countries, haggling down prices is a natural part of the buying process. Is it time for you to start following their example?
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.
Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.
Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.
Local online retailer Kitchenware Direct has seen its revenue soar past $20 million after experiencing 1,000% growth in the past four years, and is now looking to south-east Asia.
A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.
Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?
Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.
Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.