Many iconic brands are instantly recognisable by their colour scheme. So are your company colours recognisable – or does your colour scheme resemble a dog’s breakfast?
Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.
New research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.
Some people say that eCommerce is an entirely unprecedented phenomenon. But is it really?
Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?
Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?
Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.
Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.
Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.
Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?
Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.
American business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.
The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.