Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.
In some sectors, summer can often be a difficult season in which to make sales. Old Taskmaster says you mustn't get discouraged!
A useful part of the online marketing toolkit is the ability to advertise to people who previously visited your website. Here is how you can get started in retargeting. BY NED DWYER.
Don't let the tough exterior fool you – Old Taskmaster has a softer side. However, even Christmas generosity has limits.
Mobile shopping app MiiBrand is launching a promotion called Shop & Unlock, which encourages consumers to redeem online offers from bricks and mortar stores.
They say death, taxes and John Farnham comeback concerts are inevitable. However, when it comes to marketing, there is one inevitability you can control.
Retailers have welcomed Government action on the controversial GST import threshold, but might face a long wait for action.
Customers don’t care how bad your day has been; what they care about is good service.
Gerry Harvey has predicted gloomy times ahead for the retail industry, saying that while the upcoming Christmas will be a bright spot for many companies, the aftermath will be worse.
Online retailers will experience their highest volume of Christmas sales from December 7-10, according to a new survey, while sales for offline retailers will peak closer to Christmas Day.
A week after the Click Frenzy debacle in Australia, Americans have started Cyber Monday – the yearly sale that inspired the local version.
British fashion chain Topshop is the latest retailer to tap into the pop-up shop craze, opening a pop-up shop in its new Sydney store, highlighting some key sales strategies for retail start-ups.
A quiet weekend? That's lazy talk! Instead, it's time to give your business a community-spirited boost.
The five senses – touch, taste, sight, smell and sound – are important when we are closing a deal, even in a small way.
Start-up retailers have been urged not to overlook the importance of stress-testing sites, following the crash of the much-hyped Click Frenzy online discount promotion.
Advertisers who have collectively spent more than $1 million on advertising for the Click Frenzy discount event will no doubt be questioning their decision after the campaign's site crashed last night after failing to handle the massive influx of traffic.
The founder and chairman of online retailer Ozsale has offered up some key tips ahead of online sales event Click Frenzy on Tuesday, after his business achieved $1.3 million in revenue in a 24-hour period.
After the Dallas Mavericks called foul against Facebook’s charging, the NBA team began playing on a different social media court. Should Australian start-ups join them?
One thing Old Taskmaster has gotten a little sick of recently is people who complain about the state of the economy, especially in front of their customers.
A couple of years ago, Old Taskmaster had a sales meeting with a phone company. The experience led to a new hang up over industry jargon.