Sales

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Super Bowl 2013: The marketing trends, and five early ads

2:35PM | Monday, 4 February 2013 | Patrick Stafford

With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.

The seven secrets to pitching to new clients

1:32PM | Tuesday, 29 January 2013 | Michelle Bowden

Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.

The Dick ad the censors didn’t like

1:13PM | Friday, 25 January 2013 | Oliver Milman

Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?

Shoes of Prey joins David Jones to launch in-store sales booths

1:40PM | Friday, 25 January 2013 | Patrick Stafford

Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.

The law of the jungle: The dinosaurs of retail and media

1:19PM | Friday, 25 January 2013 | Taskmaster

Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.

Salsa’s Australian Open pop-up prompts start-up advice

1:07PM | Thursday, 24 January 2013 | Michelle Hammond

Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.

Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords

1:28PM | Thursday, 24 January 2013 | Taskmaster

Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.

Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

Grill’d creates Coat of Arms burger – here are three other Australia Day products

1:12PM | Tuesday, 22 January 2013 | Michelle Hammond

Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.

A terrifying lesson in what makes a good business card

1:29PM | Friday, 18 January 2013 | Oliver Milman

American business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.

Are Aussie start-ups set for an export boom?

1:07PM | Thursday, 17 January 2013 | Oliver Milman

The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.

Serving a niche market

1:10PM | Wednesday, 16 January 2013 | Taskmaster

The past couple of days, Taskmaster has been looking at niche markets. Of course, this raises the question: Where to from here?

Chasing the insiders

1:21PM | Tuesday, 15 January 2013 | Taskmaster

Yesterday, Old Taskmaster took a look at a peculiar breed of consumer: The insider. But how important are they for your start-up?

Insiders and the mainstream: How knowledgeable are your customers?

1:16PM | Monday, 14 January 2013 | Taskmaster

Most industries have two distinct groups of customers. Understanding which group your customers come from is critical to many key business decisions.

Three key ways to reignite your sales

1:28PM | Monday, 14 January 2013 | Oliver Milman

January can be a slow month for many businesses. If your sales are slowing down over summer, here are three key ways to get them moving again. BY OLIVER MILMAN.

How do you wake customers from their January slumber?

1:00AM | Wednesday, 9 January 2013 | Nicole Kersh

Here are a few tactics you could try to wake your customers from their festive slumber and entice them to spend.

Improve your brand awareness in 2013

1:51PM | Tuesday, 8 January 2013 | Taskmaster

Are you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.

Cashing in on the apocalypse: Five earth shattering marketing tactics

12:58PM | Wednesday, 19 December 2012 | Patrick Stafford

With the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.

Take advantage of a slow news day

12:01PM | Thursday, 13 December 2012 | Taskmaster

Nothing good on TV over summer? Another slow news day? It’s time to use it to your advantage.

How to get Google ads working in your favour this Christmas

12:53PM | Thursday, 13 December 2012 | Ned Dwyer

Yesterday, StartupSmart examined how retargeting can amplify you marketing budget. The great news is, by following these key points, you can make it work for your business this Christmas. BY NED DWYER.

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