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10 ways retailers can flourish
7:40PM | Thursday, 19 July 2012 | Oliver Milman and Michelle HammondIt would be an understatement to say it’s been a bad year in retail. Just ask Fletcher Jones, GAME or Dick Smith. Thankfully, there are ways proactive retailers can see out this downturn. BY OLIVER MILMAN.
“LinkedIn grooming” among most hated business tactics, report reveals
7:17PM | Tuesday, 17 July 2012 | Michelle HammondA new report reveals “LinkedIn grooming” is one of the most unpopular business tactics used when seeking new clients, with an industry expert saying it’s more trouble than it’s worth.
Australian consumers will spend 12% more for good service, survey shows
7:21PM | Thursday, 12 July 2012 | Michelle HammondAustralian consumers are willing to spend an average 12% more for excellent service, according to an American Express report, but 40% of consumers say Australian businesses miss the mark.
Buy some colourful clothing
7:00AM | Friday, 6 July 2012 | TaskmasterIf you want to be remembered in presentations or at a networking event, style up and add a dash of colour to your look.
Take stock of the market
7:55PM | Monday, 2 July 2012 | TaskmasterDo you want to know what’s in store for your business this financial year? If so, you must take the pulse of the market.
Increase your accessibility
7:00AM | Thursday, 28 July 2011 | TaskmasterEmails. Phone calls. Text messages. LinkedIn messages. When you are in business, there is a never-ending stream of communications coming your way. But being accessible to customers is crucial.
Get an insight before you meet
6:15PM | Thursday, 14 June 2012 | TaskmasterIf you want to sell a product, make sure you personalise the sales pitch first.
Five ways to generate hot sales leads
6:31PM | Tuesday, 12 June 2012 | Nina HendyShifting buying trends have made it harder for start-ups to generate enough sales leads. Here are five key ways you can fatten up your sales pipeline. BY NINA HENDY.
Give out some samples
6:00AM | Thursday, 7 June 2012 | TaskmasterStruggling to get your sales pipeline full? Why not take a leaf out of the book of the restaurant trade and use one of the oldest tricks in the book – the free sample.
Look at recurring revenue
6:00AM | Wednesday, 6 June 2012 | TaskmasterOne of the worst things that can happen in business is that your customers become one-offs. They buy, then they’re gone. So think outside the square in order to generate recurring revenue.
Aussie shoppers fume at slow online retail experiences: Report
5:28PM | Tuesday, 8 May 2012 | Oliver MilmanThe rise in popularity of online shopping has created a generation of consumers that are increasingly intolerant of websites that fail to deliver a smooth retail experience, according to new research.
Milk your best sales strategy dry
5:00AM | Tuesday, 8 May 2012 | TaskmasterSpending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.
SMEs warned over rush for customer data
5:22PM | Friday, 4 May 2012 | Michelle HammondOnline retailers need to avoid overwhelming consumers with questions, experts say, after the privacy commissioner said local companies demand too much information from their customers.
Beware the between
4:00AM | Thursday, 26 April 2012 | TaskmasterDo you use the word “between” in your negotiations? If so, you may be setting yourself up for disappointment.
Retail start-ups urged to think global
4:00AM | Monday, 23 April 2012 | Michelle HammondStart-ups can respond to the arrival of foreign retail giants by taking more of a global approach to their own operations, an industry expert says, in light of a new survey by CB Richard Ellis.
Adelaide wine start-up reels in Catch Of The Day deal
4:41PM | Thursday, 19 April 2012 | Michelle HammondNiche sites operating in the daily deals space can’t afford to stand still, says the co-founder of daily deal wine site Vinomofo, which has partnered with industry giant Catch Of The Day.
Run an experiment for a customer
4:05PM | Thursday, 5 April 2012 | TaskmasterWhat if your products could revolutionise the way one of your customers did business?
Seafood and fair trade chocolate on Easter menu: IBISWorld
4:41PM | Wednesday, 4 April 2012 | Michelle HammondSpending on seafood will be the highest growth area this Easter, according to IBISWorld, while domestic tourism operators and specialty chocolate retailers will also do well.
Warming up to cold calling
4:03PM | Wednesday, 4 April 2012 | Jason RoseCold calling clients might fill you with dread, but the more you do it, the easier it gets. BY JASON ROSE.
Topshop Australia boss urges retailers to find “point of difference”
3:57PM | Thursday, 29 March 2012 | Patrick StaffordFashion retailer Hilton Seskin has clarified threats to drop brands that engage in constant discounting, saying his store Glue wants to focus instead on brands that build “long-term equity”.
