Sales

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Keeping your customers coming back for more

2:51PM | Thursday, 21 February 2013 | Nina Hendy

Retaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.

Look at how the tech giants do retail

2:21PM | Monday, 18 February 2013 | Taskmaster

The future of traditional bricks-and-mortar retail could be shaped by an unlikely industry.

Businesses highlight their sales strategies for Valentine’s Day

2:17PM | Tuesday, 12 February 2013 | Michelle Hammond

New research shows loved-up couples intend to celebrate Valentine’s Day by eating out, with spending expected to surge by 8%, while romantic getaways are also high on the agenda.

Mail order, from Tim Shaw to Amazon

2:34PM | Tuesday, 12 February 2013 | Taskmaster

Some people say that eCommerce is an entirely unprecedented phenomenon. But is it really?

Turn your sales staff into “interns” one day each fortnight

2:59PM | Friday, 8 February 2013 | Taskmaster

Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?

Send your staff to the sales coalface

2:44PM | Thursday, 7 February 2013 | Taskmaster

Are your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!

Thinking of launching an online retailer? Meet Gerry Harvey

2:23PM | Wednesday, 6 February 2013 | Taskmaster

Last night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.

Super Bowl 2013: The marketing trends, and five early ads

2:35PM | Monday, 4 February 2013 | Patrick Stafford

With the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.

The seven secrets to pitching to new clients

1:32PM | Tuesday, 29 January 2013 | Michelle Bowden

Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.

The Dick ad the censors didn’t like

1:13PM | Friday, 25 January 2013 | Oliver Milman

Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?

Shoes of Prey joins David Jones to launch in-store sales booths

1:40PM | Friday, 25 January 2013 | Patrick Stafford

Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.

The law of the jungle: The dinosaurs of retail and media

1:19PM | Friday, 25 January 2013 | Taskmaster

Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.

Salsa’s Australian Open pop-up prompts start-up advice

1:07PM | Thursday, 24 January 2013 | Michelle Hammond

Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.

Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords

1:28PM | Thursday, 24 January 2013 | Taskmaster

Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.

Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

Grill’d creates Coat of Arms burger – here are three other Australia Day products

1:12PM | Tuesday, 22 January 2013 | Michelle Hammond

Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.

A terrifying lesson in what makes a good business card

1:29PM | Friday, 18 January 2013 | Oliver Milman

American business coach Joel Bauer doesn’t think much of traditional business card designs. They make him act a little scary.

Are Aussie start-ups set for an export boom?

1:07PM | Thursday, 17 January 2013 | Oliver Milman

The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.

Serving a niche market

1:10PM | Wednesday, 16 January 2013 | Taskmaster

The past couple of days, Taskmaster has been looking at niche markets. Of course, this raises the question: Where to from here?

Chasing the insiders

1:21PM | Tuesday, 15 January 2013 | Taskmaster

Yesterday, Old Taskmaster took a look at a peculiar breed of consumer: The insider. But how important are they for your start-up?

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