Sales
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Three ways to tempt reluctant Valentine’s Day shoppers
2:48PM | Thursday, 9 February 2012 | Michelle HammondA retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.
Don’t look down on your customers
2:37PM | Tuesday, 7 February 2012 | TaskmasterThe best experts are those that want to share their knowledge, not lord it over others.
Sales expectations hit pre-GFC high: Report
2:00AM | Tuesday, 7 February 2012 | Oliver MilmanThe sales expectations of Australian businesses have hit an eight-year high, with expected interest rate reductions boosting confidence, according to a new study.
95% of group buying revenue generated by just eight sites: Report
2:09PM | Monday, 6 February 2012 | Michelle HammondAbout 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.
“Bricks-and-clicks” strategy essential for franchisees, expert stresses
2:44PM | Thursday, 2 February 2012 | Michelle HammondBricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.
The Heat Group acquires Billie Goat Soap
1:43PM | Tuesday, 24 January 2012 | Michelle HammondPersonal care company The Heat Group has acquired natural skincare retailer Billie Goat Soap for an undisclosed sum, saying it intends to make further acquisitions as it expands its portfolio.
Five sales disasters you need to avoid
1:21PM | Tuesday, 24 January 2012 | Oliver Milman and Michelle HammondInvaluable sales tips and tales of woe from five of Australia’s leading sales gurus. BY OLIVER MILMAN AND MICHELLE HAMMOND.
Atlassian doubles revenue despite no sales staff
1:45PM | Wednesday, 18 January 2012 | Michelle HammondAustralian software giant Atlassian has revealed it doesn’t employ salespeople among its 450-strong workforce, but has still managed to almost double its revenue over the past 18 months.
Find an excuse for New Year sales calls
1:38PM | Thursday, 12 January 2012 | TaskmasterJanuary is always a reasonable quiet period. Plenty of people are still on holiday, the kids aren’t back at school yet and it’s still nice and summery (at least some of the time).
Consumers still shop locally but overseas sites beckon: PayPal
1:55PM | Thursday, 12 January 2012 | Michelle HammondElectronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
Only a third of consumers purchase sale items: Report
1:36PM | Friday, 6 January 2012 | Michelle HammondOnly 36% of Australian consumers buy products on sale, according to a new report, while 83% identify quality as the most important factor, suggesting retailers cannot rely on discounting to remedy sluggish sales.
Learn how you question a customer
12:38PM | Tuesday, 13 December 2011 | TaskmasterThe art of selling is something I never get tired of talking, thinking or reading about. No matter how good you are at it, you can always learn a thing or two.
Gift card industry riddled with inconsistencies: Report
12:54PM | Monday, 12 December 2011 | Michelle HammondPromoting gift cards as the perfect present could be a risk, with a new report revealing the industry is fraught with inconsistencies, affecting card issuers as well as consumers.
Google releases list of top searches, SMEs urged to stay on top of current events
12:59PM | Wednesday, 7 December 2011 | Patrick StaffordInternet giant Google has released some of the most popular search terms of 2011, and Australian businesses are being warned to pay attention – they could hold the secret to gaining your website a little more traffic.
Give yourself a jargon check-up
12:40PM | Tuesday, 6 December 2011 | TaskmasterJargon can happen inside a company – it’s often the shorthand teams use to describe various things. But don’t let it creep into your interactions with customers.
Oroton highlights sales strategies for start-ups
12:01PM | Thursday, 1 December 2011 | Michelle HammondAustralian luxury label Oroton was among the top local retailers in 2011, increasing revenue by 12% despite the retail downturn, suggesting start-ups can learn from the 73-year-old company.
Retailers reveal top Christmas sales strategies
11:05PM | Friday, 25 November 2011 | Michelle HammondSuccessful retailers have revealed their best Christmas sales strategies, after the Australian Retailers Association painted a gloomy picture for the industry with its latest predictions.
Get the timing of your discount strategy right
11:57PM | Wednesday, 23 November 2011 | TaskmasterInstead of using discounts as an occasional weapon, retailers have allowed them to become a constant feature of Australia’s retail scene. Don’t fall into this trap.
Develop an express service plan
9:00AM | Monday, 19 September 2011 | TaskmasterDepending on the type of product or service you offer, it may be a good idea to consider different customer service levels for different customers.
From backyard shed start-up to Rich List
11:04PM | Tuesday, 8 November 2011 | Oliver MilmanDorry Kordahi’s path to becoming one of the wealthiest young entrepreneurs in Australia is a little unconventional. He reveals some of he’s secrets to help aid the next generation of start-ups.
