A retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.
The best experts are those that want to share their knowledge, not lord it over others.
The sales expectations of Australian businesses have hit an eight-year high, with expected interest rate reductions boosting confidence, according to a new study.
About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.
Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.
Personal care company The Heat Group has acquired natural skincare retailer Billie Goat Soap for an undisclosed sum, saying it intends to make further acquisitions as it expands its portfolio.
Invaluable sales tips and tales of woe from five of Australia’s leading sales gurus. BY OLIVER MILMAN AND MICHELLE HAMMOND.
Australian software giant Atlassian has revealed it doesn’t employ salespeople among its 450-strong workforce, but has still managed to almost double its revenue over the past 18 months.
January is always a reasonable quiet period. Plenty of people are still on holiday, the kids aren’t back at school yet and it’s still nice and summery (at least some of the time).
Electronic goods, toys, sporting goods and clothes were at the top of consumers’ shopping lists last Christmas, according to PayPal, with 70% of items purchased from Australian retailers.
Only 36% of Australian consumers buy products on sale, according to a new report, while 83% identify quality as the most important factor, suggesting retailers cannot rely on discounting to remedy sluggish sales.
The art of selling is something I never get tired of talking, thinking or reading about. No matter how good you are at it, you can always learn a thing or two.
Promoting gift cards as the perfect present could be a risk, with a new report revealing the industry is fraught with inconsistencies, affecting card issuers as well as consumers.
Internet giant Google has released some of the most popular search terms of 2011, and Australian businesses are being warned to pay attention – they could hold the secret to gaining your website a little more traffic.
Jargon can happen inside a company – it’s often the shorthand teams use to describe various things. But don’t let it creep into your interactions with customers.
Australian luxury label Oroton was among the top local retailers in 2011, increasing revenue by 12% despite the retail downturn, suggesting start-ups can learn from the 73-year-old company.
Successful retailers have revealed their best Christmas sales strategies, after the Australian Retailers Association painted a gloomy picture for the industry with its latest predictions.
Instead of using discounts as an occasional weapon, retailers have allowed them to become a constant feature of Australia’s retail scene. Don’t fall into this trap.
Depending on the type of product or service you offer, it may be a good idea to consider different customer service levels for different customers.
Dorry Kordahi’s path to becoming one of the wealthiest young entrepreneurs in Australia is a little unconventional. He reveals some of he’s secrets to help aid the next generation of start-ups.