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What makes a good email marketing campaign?

Tuesday, 31 August 2010 | By Patrick Stafford

Email marketing is one of the cheapest and fastest forms of advertising available for start-ups, so it’s no wonder more businesses are looking to this rapid and effective platform.

 

However, there are several key factors to keep in mind. Your email marketing campaign should have a clear strategy – understand your message, who you are sending it to and what their needs are.

 

You should also give your emails a solid design, and make sure to put your logo on it. With so many users now receiving spam everyday, it’s important you set your email apart from the pack. This is why you should also make sure your emails have short topic headlines.

 

Stay away from purchasing email lists – you should instead choose to make your list yourself by sign-ups through a website. When people unsubscribe, ask them why, and then incorporate their suggestions into your campaign.