LATEST

Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

Marketing

Are credit cards a good way to fund my business?

4:00AM | Tuesday, 15 April 2014 | Fred Schebesta

Despite the risks involved, many entrepreneurs have no other choice but to fund their start-up with a credit card.

Sole trader

Switch off from your startup this May

4:34AM | Friday, 11 April 2014 | Dr Elise Bialylew

From the outside, meditation can look like a whole lot of nothing, but you only need to try it for a few minutes to realise just how challenging it can be to develop our attention and sharpen our focus.

Work/life balance

Three social media trends every startup should know about

4:34AM | Friday, 11 April 2014 | Zach Kitschke

What can you do to spice up your social media presence? Here are some of the top things we took home from this year’s Social Media Marketing World conference.

Social media

Facebook announces new ad formats and audience targeting capabilities

4:48PM | Thursday, 10 April 2014 | Andrew Sadauskas

Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.

Social media

What you need to know about the Heartbleed bug – in layman’s terms

4:48PM | Thursday, 10 April 2014 | Pat Allan

Early this week, a major flaw in the software used to encrypt information online was discovered, potentially putting passwords and credit card details at risk. If you run a website, here’s the vital information you need to be aware of.

Technology

You’re never too far from destitution even after huge success: Pandora founder

4:29PM | Wednesday, 9 April 2014 | Bronwen Clune

Pandora founder Tim Westergren tells the story of when he was being wooed by some high flying investment bankers who wanted to be involved in the company’s next raise.

Start-up Profiles

Six tips for quick, easy and effective content marketing

4:35PM | Tuesday, 8 April 2014 | Amanda Jesnoewski

Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.

Technology

Taxation: The three Ds of paying dues

4:28PM | Tuesday, 8 April 2014 | Linnet Hunter

Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.

Tax

What makes a good accountant for a start-up?

4:00AM | Tuesday, 8 April 2014 | Robert Krigsman

Move away from vague terms like “good” – start looking for an accountant who is effective, efficient and ethical.

Sole trader

Microsoft warns Windows XP users will be more vulnerable to viruses and malware after support ends

4:13PM | Monday, 7 April 2014 | Andrew Sadauskas

Microsoft is warning small businesses still using Windows XP will be at increased risk of viruses and malware after the company stops providing security patches for the operating system tomorrow.

Technology

$28 billion mobile gold rush: Consumers spend two hours and 19 minutes each day using apps

4:13PM | Friday, 4 April 2014 | Andrew Sadauskas

The average smartphone user now uses apps for an average of nearly 11 minutes for each minute they spend looking at a mobile website, according to recent figures from mobile analytics firm Flurry.

Technology

Bad lecturers drove this entrepreneur to launch his own online learning business

4:10AM | Friday, 4 April 2014 | Rose Powell

Dan Brand graduated from uni 12 weeks ago, but not before the poor quality of some of his lecturers drove him to launch a rapidly growing business for which he has just locked in an angel investor.

Business advice and education

PayPal launches device to accept payments from your mobile

4:40PM | Thursday, 3 April 2014 | Bronwen Clune

PayPal Australia today announced the next generation of PayPal Here, an app and Bluetooth device allowing Australians to easily accept credit card payments from their smartphone.

Technology

How to know when your startup idea is validated?

4:59PM | Wednesday, 2 April 2014 | Phil Morle

The true product of an entrepreneur is not the solution, but a working business model. The real job of an entrepreneur is to systematically de-risk that business model.

Growth

Affordable online services for startups

4:38PM | Tuesday, 1 April 2014 | Nina Hendy

Australian start-ups are turning to cheap online services in growing numbers to run their business. Here are eight popular services that save time and money.

Technology

Turning industry stereotypes into powerful points of difference

4:46AM | Tuesday, 1 April 2014 | Amanda Jesnoewski

Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.

Marketing

What can I do with slow-moving merchandise?

4:00AM | Tuesday, 1 April 2014 | Debra Templar

If you have excess stock or slow moving product lines wasting space in your store, don’t panic. Here are eight easy ways to move your unwanted merchandise.

Sole trader

Microsoft announces Office 365 for iPad as Nadella reveals cloud and device vision

3:18PM | Friday, 28 March 2014 | Andrew Sadauskas

New Microsoft chief executive Satya Nadella unveiled Office 365 for iPad, a new cloud-based mobility device management platform and revealed his strategy for the company.

Technology

Real-time financials all about the cloud for startup hub

3:41PM | Friday, 28 March 2014 | StartupSmart

Businesses and entrepreneurs are benefiting from cloud technologies which give them a real-time view of their financial performance and position and enable them to identify potential risks and opportunities quicker than ever before.

Technology
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