LATEST

How to make your business newsworthy (with steal-worthy news angles to try)

4:44PM | Tuesday, 22 April 2014 | Amanda Jesnoewski

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.

Marketing

Virtual staff: Getting bang for your buck

4:25PM | Tuesday, 22 April 2014 | Nina Hendy

Growing numbers of Australian businesses are either allowing staff to work from home or hiring workers overseas. Here are six ways to be sure virtual staff are up to scratch.

Technology

Controversial tech entrepreneur to political leader: The new startup career path

4:25AM | Tuesday, 22 April 2014 | Andrew Sadauskas

Controversial tech entrepreneur Kim Dotcom has announced the formation of a new political party, known as the Internet Party. Here are five other techies who have tried their hand at politics.

Technology

Should I trade equity for a financial leg-up from a friend?

4:00AM | Tuesday, 22 April 2014 | Tony Faure

You need to decide if you really need a co-founder – and, if you do, whether the person with the money is right for your business.

Financing a business

Online advertising: What’s the future for small business?

4:00PM | Thursday, 17 April 2014 | Paul Wallbank

Small businesses are increasingly struggling to find a voice in the online space as big internet empires focus on the corporate sector.

Marketing

Why Malcolm Turnbull’s move to open up government data is a big step forward for business

4:33AM | Thursday, 17 April 2014 | Andrew Sadauskas

In a speech to the Australian Information Industry Association’s Navigating Analytics Summit last week Communications Minister Malcolm Turnbull raised the possibility of opening up more government data to third party app developers.

Government and Regulation

Angel List shakes up startup funding again with a new $25 million fund

4:12PM | Wednesday, 16 April 2014 | Rose Powell

Online community investment site Angel List has this week launched a $25 million fund to “bet” on leading investors, and companies they select.

Financing a business

Innovation could add $6 billion to the economy but we need look beyond startups: Microsoft report

4:00AM | Wednesday, 16 April 2014 | Rose Powell

Microsoft has today released a report to call for urgent review of how the Australian innovation ecosystem works in order to make the most of the burgeoning tech innovation movement.

Innovation

Five ways to build credibility with your customers

4:21PM | Tuesday, 15 April 2014 | Amanda Jesnoewski

Here are five ways you can establish credibility with your potential customers before you start talking about yourself.

Marketing

Are credit cards a good way to fund my business?

4:00AM | Tuesday, 15 April 2014 | Fred Schebesta

Despite the risks involved, many entrepreneurs have no other choice but to fund their start-up with a credit card.

Sole trader

Switch off from your startup this May

4:34AM | Friday, 11 April 2014 | Dr Elise Bialylew

From the outside, meditation can look like a whole lot of nothing, but you only need to try it for a few minutes to realise just how challenging it can be to develop our attention and sharpen our focus.

Work/life balance

Three social media trends every startup should know about

4:34AM | Friday, 11 April 2014 | Zach Kitschke

What can you do to spice up your social media presence? Here are some of the top things we took home from this year’s Social Media Marketing World conference.

Social media

Facebook announces new ad formats and audience targeting capabilities

4:48PM | Thursday, 10 April 2014 | Andrew Sadauskas

Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.

Social media

What you need to know about the Heartbleed bug – in layman’s terms

4:48PM | Thursday, 10 April 2014 | Pat Allan

Early this week, a major flaw in the software used to encrypt information online was discovered, potentially putting passwords and credit card details at risk. If you run a website, here’s the vital information you need to be aware of.

Technology

You’re never too far from destitution even after huge success: Pandora founder

4:29PM | Wednesday, 9 April 2014 | Bronwen Clune

Pandora founder Tim Westergren tells the story of when he was being wooed by some high flying investment bankers who wanted to be involved in the company’s next raise.

Start-up Profiles

Six tips for quick, easy and effective content marketing

4:35PM | Tuesday, 8 April 2014 | Amanda Jesnoewski

Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.

Technology

Taxation: The three Ds of paying dues

4:28PM | Tuesday, 8 April 2014 | Linnet Hunter

Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.

Tax

What makes a good accountant for a start-up?

4:00AM | Tuesday, 8 April 2014 | Robert Krigsman

Move away from vague terms like “good” – start looking for an accountant who is effective, efficient and ethical.

Sole trader

Microsoft warns Windows XP users will be more vulnerable to viruses and malware after support ends

4:13PM | Monday, 7 April 2014 | Andrew Sadauskas

Microsoft is warning small businesses still using Windows XP will be at increased risk of viruses and malware after the company stops providing security patches for the operating system tomorrow.

Technology

$28 billion mobile gold rush: Consumers spend two hours and 19 minutes each day using apps

4:13PM | Friday, 4 April 2014 | Andrew Sadauskas

The average smartphone user now uses apps for an average of nearly 11 minutes for each minute they spend looking at a mobile website, according to recent figures from mobile analytics firm Flurry.

Technology
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