Mum's the Word


Mum's the Word

Wednesday, 07 November 2012 12:18

10 top web tools for mumpreneurs: SmartSolo

10 top web tools for mumpreneurs

As mumpreneurs and business owners with large workloads and limited time, we need all the help we can get!


Fortunately for us, there are a number of great tools and resources that can help us leverage our time so we can work more effectively and efficiently. So here are 10 online business tools and resources that will help you develop, manage and grow your business quickly and easily.


1. Dropbox


Dropbox gives you a safe and secure place ‘in the clouds’ to store your documents and files. With Dropbox you can have 2GB of storage space free, though you can also opt for one of their paid business plans if you need more.


In addition to being able to access all of your files on the go via the internet or smartphone and tablet apps, it also gives you the ability to share files, which is great for those that are too large to email or when you are working collaboratively with an alliance or outsourced team member.


2. Google Alerts


Set Google Alerts for your industry, your business name, your name and any topics that are relevant to your area of expertise so you can see who is talking about your business, respond to any criticisms or thank someone for a mention or endorsement.


Google Alerts will also help you stay up to date with what is going on in your industry, identify any news stories you could piggyback off and alert you to any blogs you may be able to guest post on.


3. Skype


With free calls and video conferences to other users, Skype is a great alternative to face-to-face meetings and makes it easy to stay in touch with interstate or international clients and outsourced team members. It can also help you keep high phone bills under control.


4. MailChimp


One of your most valuable business assets is your database – providing it is up to date and you are in regular contact with them. This is where MailChimp comes in, it can help you design email newsletters and campaigns, share them on social networks and track your results.


If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free.


5. Google Analytics


Use Google Analytics to gain valuable information on the people who are interacting with your website to determine what online marketing campaigns are working best, what keywords they are using and what content is working.


You can then make more targeted marketing decisions as well as smart design improvements and content adjustments to drive more traffic to your site and turn browsers into buyers.


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6. Survey Monkey


Surveys are incredibly useful business tools and can provide you with information to help you grow your business.


Survey Monkey allows you to create surveys easily for every purpose, from market research to help you identify the needs, wants, frustrations and challenges of your target market to gaining valuable customer feedback and product or service evaluations that can help you determine the level of customer satisfaction and necessary developments to give you a competitive edge.


7. GrantsLINK


One of the biggest challenges businesses can face, whether in their start up or growth stage, is cash flow. GrantsLINK is an Australian Government website that has information about funding programs that can help you develop both local and national product and service solutions, fund ideas and initiatives and get assistance in times of hardship.


8. is a fantastic way to intercept media call-outs from journalists who are looking for sources to input on their story. With the story angle already set and the story definitely going forward, all you need to do is pitch why your expert opinion or experience will be best for the story.


9. Wordle


Wordle is a great little tool if you are a blogger or you are serious about search engine optimisation (SEO).


Not only does Wordle create beautiful word pictures from text you have written, it also helps you see what words are the most prominent in your copy. The bigger the word, the more frequent it has appeared. So your goal is to ensure that any keywords you have appear the largest in the image.


10. Evernote


Evernote helps you keep text notes, audio, web pages, files and photos all in the one place for easy access. You can take meeting notes, keep important documents together, record research or access your favourite webpages, easily tagging and categorising. With handy apps you can also access all of your files across all of your devices.


What business tools and resources help you manage and grow your business?


Amanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter and marketing strategist.


As a mumpreneur with two small children, Amanda juggles an iPhone and a nappy bag, clients and a toddler, a laptop and a baby, telephones and tantrums daily and writes about at her blog Adventures and Misadventures of a Mummypreneur.

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