The Melbourne-based startup connects brands and agencies with ‘influencers’ – social media users with a large following – to create marketing campaigns.
Mobile phone use now accounts for nearly a quarter of the time consumers spend with media, yet mobile accounts for just 8% of ad spending, according to a new report by US Venture Capital firm Kleiner Perkins Caufield & Byers.
Australian production company Jumpgate Virtual Reality has released a 90-second trailer for the upcoming horror film Scare Campaign, which will be the first Australian movie to be accompanied by a virtual reality experience.
Netflix has officially launched in Australia, offering users a one-month free trial to scoop up customers amongst fierce competition, including Australian rivals Presto and Stan, in the on-demand streaming space.
As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.
Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Mark Zuckerberg has taken a lead from Oprah Winfrey and Bill Gates, launching his own book club to promote his New Year resolution to read a new book each fortnight this year.
When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.
Recently, your loyal correspondent made the long drive down from Parts Unknown, high up in the hills, to attend a startup pitching event at a local coworking space.
The Australian designer behind Google's now-defunct Wave service has shared the key lessons learnt from the innovative but ultimately unsuccessful service.
The challenges for Kickstarter-backed hardware startups don’t end once you’ve raised the money.
To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.
Whether you’re well on the way to getting your business up and running or simply branding your current company, campaign or product, these awesome resources will offer some creative inspiration for your logo design and decisions.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?
Fintech accelerator AWI is organising an expo for self-directed investors amidst booming interest in Australia’s booming finance industry startup sector.
Australian startup inkl is the latest attempt to solve one of the media industry’s biggest problems – how to make people pay for online content.
When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.
When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.