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26. Kidz Lidz Salons

Tuesday, 29 March 2011 | By Kate Sallai

Shannon Adair, Kidz LidzPhil Adair, Kidz LidzFounders: Phil Adair, Shannon Adair

Revenue: $750,000

Started: 2007

Employees: 10

Industry: Retail

Website: http://www.kidzlidz.com.au

 

 

Coming up with an original concept within the hair salon industry might seem unlikely, but catering for kids has proved to be a winner for NSW-based business Kidz Lidz Salons.

 

Founders Phil and Shannon Adair sold an investment property in order to fund the business in 2007 and haven’t looked back since, taking in revenue of $750,000 in the previous financial year.

 

Phil says he and his wife, who has 20 years of experience in the hairdressing industry, went into business together after identifying a niche in the market: a hair salon for children.

 

“Our hairdressers are qualified to suit the needs and wants of children. Our professional staff also provide services to the whole family,” he says.

 

The treatment of head lice – a common problem among kids – is another strong area of growth for the business, which employs 10 staff.

 

In a bid to make the whole haircutting process a bit more fun, Phil has incorporated his love of retro antique pedal cars into the salons by giving the children’s chairs a car-like appeal.

 

Meanwhile, the couple have used the internet to drive the business with the use of Google Ads, and have also incorporated Twitter and Facebook accounts.

 

According to Adair, every day is a challenge, but the business has been quick to embrace its growth and has sought to generate more interest, namely through franchising.

 

With two stores in NSW, the business is open to enquiries from potential franchisees as a way of expanding the business and perhaps even taking the Kidz Lidz concept nationwide.

 

“You learn that you never stop moving and that you must adapt with change or you will get left behind. When it’s your own business, you work harder than you’ve ever worked,” Adair says.

 

But Adair says the payoff is that you get to create something you’re passionate about, make your mark within the business sector, and create a community for your customers.

 

“Kidz Lidz is very community based; you feel connected here. Everyone knows us and we know them. It’s a happy place to work and therefore a happy place to visit,” he says.