Eating the competition’s lunch
This article first appeared on October 10th, 2012.
Earlier today, I stumbled across an interesting new coffee shop.
Sure, the waitstaff move slower than the tax office, the décor is so dated it’s come back into style twice and there have been Soviet supermarkets with more appealing food choices.
But what makes this little cafe interesting is its location. It’s on the ground floor of the offices of our fiercest competitor, Snoqualmire’s Widgets.
As soon as I sat down for lunch yesterday, I couldn’t help but overhear a staff member practically screaming into their iPhone at a nearby table.
“We just can’t afford another product delay or cost overrun. Seriously, it’s getting to the point where it will be a miracle if our new product line is ready for Christmas next year, let alone this year,” says the oblivious member of our fiercest competitor’s staff.
“We can’t go on like this. The folks at Taskmaster Enterprises are eating our lunch!”
Not just eating their lunch – eating it at the very next table.
Isn’t it time to find out where your competitors go for lunch? You might be surprised at what's on the menu.
Get it done – today!