Advertising

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The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 |  How to ensure your marketing messages and campaigns generate real results before you outlay money.

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 |  Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

What constitutes the "prior use" of a trademark?

7:57PM | Friday, 15 July 2011 |  Generally, the first person to apply for a trademark in Australia has a stronger claim to using it.

My last promotion didn’t increase sales. What did I do wrong?

5:56PM | Tuesday, 1 May 2012 |  We now live in a multi-channel world. Sales promotions need to be planned accordingly.

Should I leverage topical news events for my advertising?

3:12PM | Thursday, 15 March 2012 |  Everything in society is an opportunity to communicate your brand proposition. But there’s a catch.

YouTube’s top 10 viral ad hits offers start-up insight

12:29PM | Thursday, 22 December 2011 |  Start-ups who want their advertisements to go viral should link their product or service to topical and/or timely events, an expert says, after YouTube announced the top ten viral ad hits of 2011.

Six sales secrets for the year ahead

12:07PM | Tuesday, 20 December 2011 |  Whether your business is experiencing a busy or plodding Christmas sales period, it’s clear that start-ups are faced with a growing challenge in 2012 to lure cash from Australian consumers.

Start-up lessons from a returning ad man

12:47PM | Tuesday, 13 December 2011 |  Multi-national ad agency Archibald Ingall Stretton founder, Stuart Archibald has sold-up his business. He imparts some of the most valuable lessons he learnt along the way. BY KEVIN JOHNS.

Five essential DIY marketing tips

11:59PM | Monday, 28 November 2011 |  Hopefully, your business will one day command a huge advertising budget. Until then, here are five essential tips to help you start your marketing the DIY way.
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