Ben & Jerry’s

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Cold Rock backs truck tour for gay marriage

6:10PM | Friday, 1 June 2012 |  Advertising by way of a bus tour can be an effective way to build brand awareness, an expert says, after Cold Rock Ice Creamery signed up as a sponsor for the Ice Cream Truck of Love tour.

Ben & Jerry’s looks to lick US franchise failure trend

3:11PM | Thursday, 8 March 2012 |  Ice cream brand Ben & Jerry’s has aimed to reverse the trend of failed US franchises in Australia, with plans to open up to 30 “scoop shops”.

Ben & Jerry’s searches for young, “cool” franchisees

1:52PM | Tuesday, 17 January 2012 |  US-based ice cream brand Ben & Jerry’s is looking to expand its Australian network by opening a series of franchisee-owned stores, describing its ideal franchisee as someone “cool” aged 18-35.
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