3:00AM | Tuesday, 11 March 2014 | The forms of intellectual property protection available to you will depend on how your idea will be embodied in a product.
7:22PM | Thursday, 21 July 2011 | Just Do It. Life's Good. Think Different. You may not be able to afford an ad agency, but you can still come up with a decent tagline.
7:57PM | Friday, 15 July 2011 | Generally, the first person to apply for a trademark in Australia has a stronger claim to using it.
5:03PM | Monday, 14 May 2012 | The real question is why you have a brand that doesn’t work across all media forms? Here are some key points you must investigate.
4:19PM | Thursday, 26 April 2012 | It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?
12:30PM | Thursday, 8 December 2011 | Start-ups that align their products to existing brands need to demonstrate a guarantee of quality, an expert says, after a bakery franchise launched a range of cupcakes featuring the characters of the highly popular game Angry Birds.
11:12PM | Friday, 25 November 2011 | An average tagline will do little, but a great tagline can do wonders.
11:10PM | Wednesday, 16 November 2011 | Australian-founded surfwear brand Hot Tuna is up for sale due to slow growth and a stagnant market, according to reports.
11:19PM | Monday, 14 November 2011 | Naming is hard, so spend plenty of time on it and get it right.
10:28PM | Wednesday, 26 October 2011 | Celebrities look set to continue to invest in tech start-ups as the industry enters a second dotcom boom, after Hollywood actor Leonardo DiCaprio invested in Israeli start-up Mobli.