Business branding

Hungry Jack’s slogan change highlights branding challenge

10:52PM | Wednesday, 19 October 2011 |  Small businesses that introduce a new tagline must ensure it reflects larger changes within the brand, experts say, after fast-food franchise Hungry Jacks ditched its 16-year-old slogan.

Cashing in on social media

10:42PM | Tuesday, 18 October 2011 |  Social media can give start-ups a vast, and cheap, reach. But with ever-increasing options, how can time-poor entrepreneurs ensure they get a decent return for their efforts? BY MATTY SOCCIO.

Bridging the knowledge gap

10:43PM | Friday, 14 October 2011 |  Promising the world to clients can be a tempting sales strategy for start-ups, particularly in the early days when sales are scarce, but it can also backfire in a very big way. So says Sabir Samtani and David Easton from Reborn.

10 ways to boost the value of your brand

10:05PM | Wednesday, 12 October 2011 |  What can you do to boost the value of your own business’ brand? These tips should help you along the way.

How do you become an effective face of your brand?

10:38PM | Tuesday, 11 October 2011 |  The short answer is don’t. Unless you are in the most charismatic 0.1% of the population I would resist putting your image on the brand.

Is there a way to legally revamp my franchise?

10:01PM | Monday, 10 October 2011 |  Before you consider leaving the franchise to operate independently of it, it’s imperative you seek advice from a business lawyer.

Coca-Cola named world’s most valuable brand

10:42PM | Thursday, 6 October 2011 |  Coca-Cola, IBM and Microsoft are the most valuable brands in the world, according to a new report, suggesting that start-ups can learn from their branding tactics.

Seven tips for turning Facebook likes into buys – part one

10:00PM | Wednesday, 5 October 2011 |  Brand building and awareness via Facebook is great but the key outcome from any marketing activity is sales. BY MICHAEL FOX.

Five lessons for SMEs from the Gasp customer service debacle

9:47PM | Friday, 30 September 2011 |  The public eruption over a scathing response to a customer complaint sent by Melbourne retailer Gasp this week has prompted plenty of discussion about how retailers should treat customers and train staff.