10:52PM | Wednesday, 19 October 2011 | Small businesses that introduce a new tagline must ensure it reflects larger changes within the brand, experts say, after fast-food franchise Hungry Jacks ditched its 16-year-old slogan.
10:42PM | Tuesday, 18 October 2011 | Social media can give start-ups a vast, and cheap, reach. But with ever-increasing options, how can time-poor entrepreneurs ensure they get a decent return for their efforts? BY MATTY SOCCIO.
10:43PM | Friday, 14 October 2011 | Promising the world to clients can be a tempting sales strategy for start-ups, particularly in the early days when sales are scarce, but it can also backfire in a very big way. So says Sabir Samtani and David Easton from Reborn.
10:05PM | Wednesday, 12 October 2011 | What can you do to boost the value of your own business’ brand? These tips should help you along the way.
10:38PM | Tuesday, 11 October 2011 | The short answer is don’t. Unless you are in the most charismatic 0.1% of the population I would resist putting your image on the brand.
10:01PM | Monday, 10 October 2011 | Before you consider leaving the franchise to operate independently of it, it’s imperative you seek advice from a business lawyer.
10:42PM | Thursday, 6 October 2011 | Coca-Cola, IBM and Microsoft are the most valuable brands in the world, according to a new report, suggesting that start-ups can learn from their branding tactics.
10:00PM | Wednesday, 5 October 2011 | Brand building and awareness via Facebook is great but the key outcome from any marketing activity is sales. BY MICHAEL FOX.
9:47PM | Friday, 30 September 2011 | The public eruption over a scathing response to a customer complaint sent by Melbourne retailer Gasp this week has prompted plenty of discussion about how retailers should treat customers and train staff.
9:49PM | Thursday, 1 September 2011 | This week's best of the web is packed with lists of everything from the US' top entrepreneurs to workplace jargon, as well as some original Nike sketches.