Business branding

What can I do to help turn my idea into commercial reality?

10:42PM | Thursday, 14 October 2010 |  Speaking with your target customer and testing your product on them will provide you with invaluable feedback.

Budding franchisees looking for lifestyle rather than profit

9:04PM | Monday, 27 September 2010 |  New research finds wannabe franchisees now look for lifestyle, rather than financial, benefits when considering a franchise purchase.

Top ranked brands’ lessons for start-ups

9:19PM | Thursday, 16 September 2010 |  Start-ups advised to heed the lessons of the world’s leading companies following a report that placed Coca-Cola as the leading global brand for the eleventh year in a row.

Nudie has gone back to ‘innovative roots’, claims CEO

9:00AM | Thursday, 16 September 2010 |  Nudie CEO says the smoothie brand is going back to its “innovative roots” following the launch of a new juice range.

The name game

9:50AM | Monday, 6 September 2010 |  What’s in a name? A lot, when it comes to small business success. After all, a dud name can relegate your business to obscurity and ultimately, failure. But the right name can elevate your business to greatness.

What should my website contain?

8:22PM | Sunday, 29 August 2010 |  As a minimum, your website should contain basic information about your company including your name, products or services, contact information, store location data, possibly pictures of staff and your logo.