Client base


Turn one client into two

4:07PM | Friday, 1 April 2011 |  Entrepreneurs always want to have a bigger sales team but the little budget birdie on your shoulder always says no. So turn your existing clients into referrals machines.

Figure out how much value you REALLY give to clients

3:22PM | Friday, 18 March 2011 |  The Americans like to call it “scope creep”. You quote on a job for a client, you agree on a price, you shake hands and you start work. Then things start to change. So charge accordingly.

Hold a customer seminar

3:57PM | Wednesday, 9 March 2011 |  When something newsworthy happens in your industry, position yourself as an expert and hold a seminar for customers.

Update your networking database

2:38PM | Monday, 7 February 2011 |  The next time you come back to the office after a networking event, turn those handful of business cards in your pocket into an actual, proper database.

Decide on your client Christmas gift

11:37PM | Thursday, 25 November 2010 |  The most important people to think about at this time of year are the people who really matter in your business – your clients.

Take it or leave it

10:09PM | Monday, 18 October 2010 |  Aside from raiding the stationery cupboard before leaving your current employer to go it alone, what else can you claim as your own?

How can I plan ahead to ensure the business thrives all year round?

10:08PM | Tuesday, 5 October 2010 |  There are various things to consider here, including budgets, research and marketing.

How do I maintain a customer/client focus within my business?

8:35PM | Tuesday, 31 August 2010 |  Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.

Wondering whether to dump nightmare clients?

8:46PM | Thursday, 26 August 2010 |  Some companies end up with bad clients due to poor planning, while others have taken on bad clients to stay afloat financially. What should you do?