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6:10PM | Friday, 1 June 2012 |
Advertising by way of a bus tour can be an effective way to build brand awareness, an expert says, after Cold Rock Ice Creamery signed up as a sponsor for the Ice Cream Truck of Love tour.
8:31PM | Wednesday, 24 August 2011 |
Three Cold Rock Ice Creamery stores have been placed in administration after their two franchisees attempted to rebrand the stores within weeks of ending their franchise agreement.