Growth strategy


Product – not cash – is king, says WhosOnLocation’s Darren Whitaker-Barnett

10:54PM | Thursday, 15 October 2015 |  The founder of a New Zealand startup now operating in 14 countries says the secret to his success was focusing on building a world-class product.

Why KFit merged with two competitors and hired their founders

10:17PM | Monday, 12 October 2015 |  Competition is an inevitable part of business. And while wiping out competitors is something many in business dream about, it’s not all that easy to achieve.

“Zero-day hacks” or why startups should be more evil

10:40PM | Thursday, 8 October 2015 |  Startups need to be a bit more evil, according to prominent Canadian entrepreneur and Lean Analytics author Alistair Croll.

Target the big boys and give your product away: South Park-inspired tips for startups from Larry Lieberman

10:54PM | Wednesday, 7 October 2015 |  Prominent US tech CMO, entrepreneur and investor Larry Lieberman says he’s learned everything he knows from South Park.

How acting like a startup led to a NZ snack company being sold for $641 million

10:56PM | Tuesday, 6 October 2015 |  Griffin’s Food, New Zealand’s biggest snack food company, utilised lean startup methodologies to quickly and effectively launch a new product in China.

What you need to know to growth hack like a pro

10:37PM | Tuesday, 6 October 2015 |  Growth hacking is a relatively new term on the marketing landscape, but if you’re looking for serious growth on the cheap, it could be worth a shot.

Running out of heart, not money, the cause of startup failure: Christina Wodtke

10:11PM | Monday, 5 October 2015 |  Silicon Valley startup consultant Christina Wodtke says she’s seen more startups fail because they’ve forgotten what’s important.

Atlassian story: How two indebted suburban guys from Sydney created a $US 3 billion tech juggernaut

9:05PM | Monday, 28 September 2015 |  Its origin story is now famous: the world-leading, billion-dollar software startup that was built out of $10,000 of credit card debt.

Hackagong aims to kick along its startup ideas

9:51PM | Wednesday, 9 September 2015 |  There is a hackathon held almost every other weekend in Australia now, and most follow the same formula.

Five pricing principles for startups

9:56PM | Friday, 4 September 2015 |  How to price your product is among the most important and difficult decisions you will make as a startup founder.