How I Did It


Turning the page on the Mag Nation doubters

1:38PM | Monday, 31 January 2011 |  A slew of doomsayers told Sahil Merchant his start-up – Mag Nation – didn’t have a chance of succeeding. Five years and more than four million customers later, Merchant didn’t just beat the odds. He smashed them.

How I marketed my business on a shoestring

1:36PM | Monday, 17 January 2011 |  For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers. Get it wrong and you can turn people off.

The iiNet evangelist

12:11PM | Monday, 13 December 2010 |  You don’t get many firebrand preachers operating out of their mother’s garage. But then Michael Malone was never the standard entrepreneur.

A ripper of a customer-focused brand

12:11PM | Tuesday, 7 December 2010 |  Brian Singer and Doug Warbrick founded surf brand Rip Curl in 1969. Since then, Rip Curl has grown to become a global brand with sales reaching $450 million a year.

Success the second time around

11:23PM | Friday, 26 November 2010 |  After learning from the errors of her original entrepreneurial foray, Nicola Mills come back with a bigger and better business.

Helping Aussies out of debt

11:35PM | Tuesday, 23 November 2010 |  Now a $6.9 million revenue brand, founder Tammy May insists that her initial desire to launch MyBudget was altruistic.

Up, up and away

11:22PM | Monday, 15 November 2010 |  RedBalloon, now nine years old and with a revenue more than $30 million, has had to learn some hard lessons along the way to get it to its current enviable position.

Turning your idea into business reality

10:29PM | Friday, 29 October 2010 |  My best advice to anyone who wants to turn an idea into a business is to look at what Nike prints on its t-shirts: Just Do It.

Tim Pethick lays Nudie bare

10:08PM | Friday, 15 October 2010 |  A dislike of the corporate world inspired Tim Pethick to create much-loved smoothie brand Nudie. But that same rigid culture was to return, ousting him from the business.

Grill’d to perfection

10:33PM | Friday, 1 October 2010 |  By his own admission, Simon Crowe is “glass half empty” character. A fear of failure evidently propels the founder and managing director of Grill'd.