Innovation Zone


Six steps to building a culture of ideas

1:00AM | Tuesday, 3 January 2012 |  In this climate, fresh thinking is the most important tool we have. Here are six ways to make innovation intrinsic to your business. BY YVONNE ADELE.

Define your challenge

11:42PM | Thursday, 24 November 2011 |  An important phase of brainstorming which is often glossed over is defining the challenge itself. BY YVONNE ADELE.

Great idea! Now what?

11:10PM | Thursday, 10 November 2011 |  Once you've done some solo brainstorming and generated some fresh ideas, it's time to put them through a thorough filter to find the winning one. BY YVONNE ADELE.

The best ingredients to cook up ideas

10:56PM | Thursday, 27 October 2011 |  New ideas pop up when you're able to make connections between existing things floating around in your brain. I call these things the raw ingredients. BY YVONNE ADELE.

Putting ideas at the front of the queue

9:04PM | Thursday, 29 September 2011 |  I recently spent a day at Dreamworld on Queensland’s Gold Coast and noticed they had a system for checking into a queue and holding your place while you do something else. BY YVONNE ADELE.

What if? A statement that launched a thousand ideas

9:28PM | Thursday, 15 September 2011 |  “What if-ing” is a great way to get your brain into creative thinking mode.

10 ways to generate ideas for your start-up

8:42PM | Thursday, 4 August 2011 |  One of the best ways to get fresh ideas is to continually find ways to experience new things. Here are 10 methods to help spark start-up inspiration. BY YVONNE ADELE.