OPINION: It's about the founders

6:59PM | Friday, 27 June 2014 |  I’m glad startup tech companies are getting some more attention but it’s a bit too ‘popular’ and we’ve lost a focus on what’s important. It’s not about the investors, accelerators, governments, mentors, universities, incubators, co-working spaces, service providers, industry groups or corporates. It’s about the founders.

How can I best work out my “elevator pitch”?

3:00AM | Tuesday, 19 March 2013 |  The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.

Is age a big issue for investors?

12:24PM | Friday, 2 December 2011 |  Use your youthful passion and drive as an advantage, and reassure potential investors with your willingness to seek counsel from good people around you.

How can I confirm a potential investor’s experience with start-ups?

2:00AM | Monday, 25 February 2013 |  As with any major recruitment decision, you must perform due diligence on your potential investor.

What are the key things I should do to prepare for a pitch with an investor?

12:00AM | Thursday, 13 December 2012 |  Essentially, you have to be a passionate and committed advocate of the business opportunity you are pitching.

As a tech business, should I be looking overseas for finance rather than Australia?

2:02PM | Tuesday, 1 February 2011 |  While it might feel like Australia suffers from a “conservative” investing culture, the true situation is a little more complex.

My business plan is too long. What should I hack out?

6:55PM | Wednesday, 1 June 2011 |  Think about your business plan the same way that the chef thinks about creating her next menu – it has to have all the ingredients that the customers want.

I’m worried people won’t take my business seriously as I’m only 21. Help!

11:16PM | Thursday, 25 November 2010 |  Gone are the days when age equals experience. You need to look no further than some of the world's biggest brands to see that.

Should I ask everyone I share my idea with to sign an NDA?

3:33PM | Friday, 11 March 2011 |  NDAs are vital for protecting confidential and proprietary information and their use is widespread. But an idea for a start-up is worth as much as the paper it's written on.

Should I put together multiple versions of my business plan?

9:24PM | Tuesday, 13 September 2011 |  Writing one business plan is a big enough task within itself – there is no need for two.