Market research

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How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 |  An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

How do I work out who to target with my marketing?

12:01PM | Friday, 3 December 2010 |  Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.

How can I best go about testing a new product?

2:39PM | Friday, 18 February 2011 |  Market research is a very valuable tool in business planning and it’s highly recommended for new ideas.

Research your rivals at lunch

5:00AM | Thursday, 31 May 2012 |  The long lunch with an important customer is one of my favourite business weapons. Not only is it a perfect way to get out of the office, it’s also a great way to get some real market intelligence.

How a news article turned my business on its head

11:25PM | Friday, 11 November 2011 |  What do you do when a news article publishes an inaccurate claim about your company’s plans? As Edible Blooms founder Kelly Baker found out, you often have no choice but to go along with it.

Wireless charging and energy harvesting set to lead tech trends: Report

10:57PM | Wednesday, 5 October 2011 |  Business research firm Frost & Sullivan has unveiled the top 50 technologies and innovations set to impact on business throughout the decade, including wireless charging and energy harvesting.

Real estate agency

8:01PM | Tuesday, 30 August 2011 |  StartupSmart goes to auction to determine what’s involved in starting up a real estate agency.

12 ways to make your web start-up investable

8:22PM | Thursday, 18 August 2011 |  2012 is shaping up to be the best year yet for Australian tech start-ups, but it stills remains devilishly hard to lure funding from investors. Here are 12 essential steps for impressing tech-minded investors.

Australia divided into consumer “tribes”: KPMG

8:25PM | Tuesday, 9 August 2011 |  Australia’s population can be divided into two distinct “tribes” based on their consumption habits, according to a new report, highlighting opportunities for start-ups to appeal to a particular demographic.

Food production business

8:18PM | Tuesday, 9 August 2011 |  To ensure your offering is well above par, StartupSmart offers a bite-size sample of the food production industry.
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