10:19AM | Thursday, 28 October 2010 | Knowing what your customers really want is the key to targeted marketing.
5:00AM | Friday, 4 May 2012 | Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?
12:28PM | Monday, 13 December 2010 | According to a new survey, nearly half of Australia’s marketing professionals are expecting to increase their marketing budget in 2011.
10:18AM | Monday, 18 October 2010 | As expected, the Australian dollar reached parity with the US dollar, hitting US$1.0002 on Friday before closing at US$98.90 cents.
8:14PM | Tuesday, 31 August 2010 | The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.
8:04PM | Tuesday, 31 August 2010 | Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.
8:14PM | Thursday, 26 August 2010 | With around 200,000 loyalty programs operating in Australia, it’s difficult for a business to stand out from the crowd.
8:38AM | Thursday, 26 August 2010 | Looking beyond traditional marketing mediums may surprise you.