Marketing campaign


How can I understand my customers better?

9:00AM | Tuesday, 24 September 2013 |  If you are going to start up a retail operation and don’t know who your target customers are for your marketing campaign then you are in lot of trouble.

How can I make my inventory control more efficient?

10:27PM | Monday, 11 October 2010 |  Here's a four-step strategy to help you to clear your existing stock while managing your future inventory.

How should I handle a customer complaint to ensure that I don’t lose her as a future buyer?

1:55AM | Thursday, 6 January 2011 |  Most customers don't complain. They simply don't come back. So the fact that your customer has alerted you to a problem is wonderful!

Attach a problem to each of your products

9:01PM | Tuesday, 6 September 2011 |  By attaching solutions to each product you have defined your ideal customers and created five little marketing campaigns.

Five marketing gaffes to avoid in 2012

1:22PM | Monday, 9 January 2012 |  The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups. BY OLIVER MILMAN.

Five essential DIY marketing tips

11:59PM | Monday, 28 November 2011 |  Hopefully, your business will one day command a huge advertising budget. Until then, here are five essential tips to help you start your marketing the DIY way.

Prepare your end-of-year marketing campaign

10:11PM | Wednesday, 5 October 2011 |  I’ve got bad news for you – there are something like 80 days until Christmas and the clock is ticking.

NAB ‘break-up’ a PR lesson for start-ups

6:30PM | Wednesday, 22 June 2011 |  Start-ups have been urged to take heed of the success of advertising agency Clemenger BBDO, which won the Grand Prix PR award at this year’s Cannes Lions Festival for its work for client NAB.

Come up with a crazy marketing idea

6:58PM | Monday, 6 June 2011 |  Here’s the challenge you’re going to set your team this week – who can come up with the craziest marketing idea?

Woolworths faces IP fight with small retailer

3:00AM | Tuesday, 22 March 2011 |  An indepdendent food retailer claims that Woolworths' use of the phrase 'honest to goodness' in advertising infringes its IP.