Marketing

Latest

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 |  Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

A griller marketing plan

3:32PM | Tuesday, 26 March 2013 |  The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

How can I best work out my “elevator pitch”?

3:00AM | Tuesday, 19 March 2013 |  The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.

I’m a bad public speaker. How can I successfully pitch for capital?

5:02PM | Tuesday, 17 May 2011 |  If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.

How should a retailer market my product?

1:00AM | Monday, 7 January 2013 |  You should get your marketing plan in place, then start negotiating with shops and retail chains.

Should I outsource my social media presence?

12:00AM | Tuesday, 18 December 2012 |  If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?

Hold a sales idea blitz (and use these four free ideas)

8:00AM | Wednesday, 1 August 2012 |  It’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.

What constitutes the "prior use" of a trademark?

7:57PM | Friday, 15 July 2011 |  Generally, the first person to apply for a trademark in Australia has a stronger claim to using it.

Make social media part of your marketing budget

5:00AM | Friday, 4 May 2012 |  Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?

My last promotion didn’t increase sales. What did I do wrong?

5:56PM | Tuesday, 1 May 2012 |  We now live in a multi-channel world. Sales promotions need to be planned accordingly.
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