3:59PM | Monday, 23 March 2015 | As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.
7:30PM | Friday, 4 July 2014 | More teenagers are connected to the internet than ever before, but surprisingly adults are the ones spending the most time online, according to a study by Roy Morgan Research.
5:57AM | Tuesday, 27 May 2014 | Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
3:00AM | Tuesday, 11 March 2014 | The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
12:00AM | Friday, 27 December 2013 | It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.
7:10AM | Wednesday, 3 July 2013 | How to ensure your marketing messages and campaigns generate real results before you outlay money.
6:30PM | Thursday, 6 June 2013 | As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.
5:00AM | Tuesday, 14 May 2013 | Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.
3:00AM | Tuesday, 19 March 2013 | The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.
5:02PM | Tuesday, 17 May 2011 | If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.