Marketing

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Cynicism about mobile advertising is greatly misplaced

8:05PM | Friday, 21 August 2015 |  Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.

How to win new customers when you're not advertising

8:32PM | Wednesday, 19 August 2015 |  Besides delivering work, hiring staff and managing clients' expectations, every business bears the responsibility of bringing in new business.

Shoppable video comes of age

7:23PM | Wednesday, 29 July 2015 |  The ability to buy products directly from a video presentation may not be new but shoppable video is about to reach a critical tipping point.

Top five challenges in digital marketing

7:45PM | Tuesday, 28 July 2015 |  There’s a fundamental shift in the role marketing is playing in business strategies with digital more important than ever.

Three marketing time-savers

7:29PM | Wednesday, 15 July 2015 |  To help you streamline your marketing efforts and stay consistent even when you are short on time, here are three marketing time-savers you can implement without impacting your results.

Facebook rolls out major News Feed update: How to make sure your business isn’t left behind

7:06PM | Friday, 10 July 2015 |  Facebook is rolling out major changes to its News Feed in order to give users more control over what they see. However, small businesses could be left in the lurch if they aren’t careful.

Cut out the noise, pick a marketing channel and make it work

7:03PM | Thursday, 9 July 2015 |  As business owners in 2015, we have so many channels and priority areas that it can be hard to work out where to focus our marketing.

What you have in common with Richard Branson

6:14PM | Wednesday, 17 June 2015 |  Let’s face it. Some of us are a little more comfortable with being the face of our brand than others.

Hypetap to change the marketing game for brands, agencies

3:59PM | Monday, 23 March 2015 |  As social media entered the mainstream, so too did the idea of “influencers”. Bloggers, Instagrammers, and Tweeters using their large groups of followers to woo advertisers.

Gen X and Gen Y spend the most time online: study

7:30PM | Friday, 4 July 2014 |  More teenagers are connected to the internet than ever before, but surprisingly adults are the ones spending the most time online, according to a study by Roy Morgan Research.
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