Marketing

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 |  The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 |  It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 |  How to ensure your marketing messages and campaigns generate real results before you outlay money.

It’s time to make the call

6:30PM | Thursday, 6 June 2013 |  As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 |  Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

How can I best work out my “elevator pitch”?

3:00AM | Tuesday, 19 March 2013 |  The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.

I’m a bad public speaker. How can I successfully pitch for capital?

5:02PM | Tuesday, 17 May 2011 |  If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.

How should a retailer market my product?

1:00AM | Monday, 7 January 2013 |  You should get your marketing plan in place, then start negotiating with shops and retail chains.

Should I outsource my social media presence?

12:00AM | Tuesday, 18 December 2012 |  If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?