3:00AM | Tuesday, 11 March 2014 | The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
12:00AM | Friday, 27 December 2013 | It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.
7:10AM | Wednesday, 3 July 2013 | How to ensure your marketing messages and campaigns generate real results before you outlay money.
6:30PM | Thursday, 6 June 2013 | As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.
5:00AM | Tuesday, 14 May 2013 | Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.
3:00AM | Tuesday, 19 March 2013 | The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.
5:02PM | Tuesday, 17 May 2011 | If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.
1:00AM | Monday, 7 January 2013 | You should get your marketing plan in place, then start negotiating with shops and retail chains.
12:00AM | Tuesday, 18 December 2012 | If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?
8:00AM | Wednesday, 1 August 2012 | It’s a tough time to be a salesperson right now, which means it's more important than ever to properly support your sales teams.