Marketing

Government’s $28 million innovation statement ad campaign branded a “complete waste of money”

1:36PM | Thursday, 7 January 2016 |  “Imagine what we could do with $28 million for startups – that would go further to actually changing the culture.”

Six tips to make your startup marketing more persuasive

1:59AM | Thursday, 7 January 2016 |  With customers bombarded with so many brands and advertisements each day it’s your job to make your marketing messages more persuasive.

“Zero-day hacks” or why startups should be more evil

10:40PM | Thursday, 8 October 2015 |  Startups need to be a bit more evil, according to prominent Canadian entrepreneur and Lean Analytics author Alistair Croll.

What you need to know to growth hack like a pro

10:37PM | Tuesday, 6 October 2015 |  Growth hacking is a relatively new term on the marketing landscape, but if you’re looking for serious growth on the cheap, it could be worth a shot.

How one Aussie CEO used LinkedIn to expand into 27 countries

9:47PM | Wednesday, 2 September 2015 |  A leader who actively engages on social media platforms is good for business.

How we grew 500,000 Facebook fans without spending a dollar

9:44PM | Tuesday, 1 September 2015 |  In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans.

Cynicism about mobile advertising is greatly misplaced

8:05PM | Friday, 21 August 2015 |  Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.

How to win new customers when you're not advertising

8:32PM | Wednesday, 19 August 2015 |  Besides delivering work, hiring staff and managing clients' expectations, every business bears the responsibility of bringing in new business.

Shoppable video comes of age

7:23PM | Wednesday, 29 July 2015 |  The ability to buy products directly from a video presentation may not be new but shoppable video is about to reach a critical tipping point.