Marketing

Latest

Gen X and Gen Y spend the most time online: study

7:30PM | Friday, 4 July 2014 |  More teenagers are connected to the internet than ever before, but surprisingly adults are the ones spending the most time online, according to a study by Roy Morgan Research.

Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 |  Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

A griller marketing plan from Janine Allis

3:00AM | Tuesday, 11 March 2014 |  The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.

How to get more customers in 2014: Our top marketing posts this year

12:00AM | Friday, 27 December 2013 |  It doesn’t matter what industry you launched your business in, if you’ve got a start-up, you’re also in the marketing business.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 |  How to ensure your marketing messages and campaigns generate real results before you outlay money.

It’s time to make the call

6:30PM | Thursday, 6 June 2013 |  As entrepreneurs, we spend a massive amount of time planning and thinking about our sales strategy. So it’s well worth spending just 40 cents on one of the simplest techniques around – although it takes guts to try it.

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 |  Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

How can I best work out my “elevator pitch”?

3:00AM | Tuesday, 19 March 2013 |  The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.

I’m a bad public speaker. How can I successfully pitch for capital?

5:02PM | Tuesday, 17 May 2011 |  If you’re naturally shy, it might be worth finding a business partner who can sell your idea to investors.

How should a retailer market my product?

1:00AM | Monday, 7 January 2013 |  You should get your marketing plan in place, then start negotiating with shops and retail chains.
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