Five mobile marketing metrics that actually matter

10:01PM | Friday, 2 October 2015 |  What gets measured gets improved. And there’s a lot to measure in the mobile space.

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 |  Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.

Small businesses plan to cut costs in FY14, spend on mobile technology

6:03PM | Wednesday, 26 June 2013 |  Start-ups and small business owners are focusing on decreasing their costs but also planning on investing in technology, especially mobile, in the new financial year, according to new research.

Mobile-charging shoes

10:55PM | Thursday, 20 October 2011 |  Your mobile phone might never run out of power mid-conversation again, thanks to research from the University of Wisconsin.

US firm ezRez acquires Aussie-founded Topguest

12:35PM | Thursday, 15 December 2011 |  Travel rewards redemption company ezRez Software has acquired San Francisco-based start-up Topguest, which includes two Australians among its three co-founders, for an undisclosed sum.

Mobile marketing tipped for 2012 surge

12:37PM | Wednesday, 14 December 2011 |  Almost 40% of Australian marketing executives expect their marketing budget to increase in 2012, a new report reveals, with advertising campaigns increasingly targeted at mobile devices.

Google acquires one “company per week”, chairman says

12:26PM | Thursday, 8 December 2011 |  Start-ups looking to be acquired by Google may already be on the company’s radar, with chairman Eric Schmidt saying the search engine giant acquires a company every week.

Facebook snaps up Gowalla’s team

12:08PM | Tuesday, 6 December 2011 |  Facebook has hired the co-founders and several team members of geo-social app Gowalla but will not acquire the service itself, which is due to be shut down in January.

Mobile commerce surges ahead of Christmas rush

12:59PM | Tuesday, 6 December 2011 |  Online retailers have been urged to match their mobile commerce strategies with their customers, with new research identifying Australian online shoppers as increasingly sophisticated mobile users.

Hotmail co-founder unveils new venture

12:35PM | Monday, 5 December 2011 |  One of the founders of Hotmail has launched a free text messaging service, promising it will be as revolutionary as his previous venture.