2:45PM | Wednesday, 8 February 2012 | More than 15% of women with school-aged children are “under-utilised”, new statistics show, which could prompt a spike in the number of skilled, frustrated mothers becoming mumpreneurs.
1:00AM | Wednesday, 4 January 2012 | If the worst-case scenario happened in your business, would you know what to do? BY POLLY MCGEE.
11:13PM | Wednesday, 30 November 2011 | If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.
11:09PM | Wednesday, 16 November 2011 | A South Australian entrepreneur has been named the state’s leading young business builder after coming up with a baby-focused venture, On the Gro, that is set to expand internationally barely a year after launch.
11:35PM | Wednesday, 16 November 2011 | What name do you use to define your family/work balance? Is the term mumpreneur a strong reflection of your identity or something that sits uncomfortably?
11:41PM | Wednesday, 2 November 2011 | Money may be tight, but an external person can often see the flaws and risks that the love you have for your start-up has blinded you to. BY POLLY McGEE.
10:21PM | Wednesday, 19 October 2011 | The secret to start-up sustainability and survival is that positive thinking must be balanced by an equally zealous embrace of risk management. BY POLLY MCGEE.
10:23AM | Tuesday, 4 October 2011 | With the heady smell of economic downturn and financial crises in the air there's not much start-up optimism about. Here are the reasons to be cheerful. BY POLLY McGEE.
9:11PM | Wednesday, 21 September 2011 | Facebook is still the big kahuna of the social media triumvirate. Here are the basics of how mumpreneurs can utilise this great tool. BY POLLY MCGEE.
9:18PM | Wednesday, 7 September 2011 | The mystery and power of the tweet is still a somewhat confusing area for many mumpreneurs. Here are some tips for unlocking this powerful medium.